digital led signs can revolutionize your business's visibility
Digital Signage

How Digital LED Signage Can Revolutionize Your Business’s Visibility

Picture this!

You’re driving down the road after sunset and see a glowing light in the distance. What can it be? As you get closer, you discover it’s a digital LED sign for a local business.

Many businesses use LED signs to increase their visibility for those passing by. A bright shining sign is a great way to attract the attention of potential customers. 

If you’re ready to see your business grow, consider the benefits of digital LED signs. At National Neon, we offer various colours and designs to help you get your message across and increase your brand recognition. The power of a digital LED sign should not be underestimated. It’s time to learn how they can improve your business’s sales and visibility.

What Is Digital LED Signage?

Digital LED signage is similar to a computer screen and can be programmed to show pictures, video, or a combination of both. It allows businesses to compete with the thousands of advertisements customers see daily. They grab attention, are flexible and act as a salesperson for your company. 

How Can Digital LED Signage Allow Your Business to Thrive and Grow? 

Digital LED signage displays dynamic imagery to promote products, services, events, and more. The human attention span is short, so making an impact is essential to gaining new customers. From the brightness of the lights to the choice of colours, these signs can be a vibrant part of your advertising mix. 

National Neon have been signage experts for over 70 years. We know the right sign can help your business stand out and thrive. As a tool made for longevity, digital LED signs can aid your business. Here are some ways it can help you increase your business’s visibility.

Grab Your Customers’ Attention With Vibrant Visuals

One of the biggest advantages of LED signage is its ability to stand out. Bright, colourful displays of dynamic content on digital LED signs can attract the attention of those passing by and convert them into customers for your business. Creating visually appealing and captivating advertisements, promotions, and announcements promotes your message and brand identity. 

Flexibility and Customization

Using digital LED signage gives you the ability to choose from several options. These dynamic signs differ from their static counterparts because they can change with real-time updates and content changes. Adapting a marketing strategy to different seasons and events ensures signs are timely and up-to-date. One of the best parts about these moving signs is their ability to keep their message fresh and personalized to their target audience. 

Content Is Dynamic and Interactive

Unlike its static counterparts, digital LED signage does more than display still text and images. Animations, social media feeds, and live updates can be “cast” (or broadcast) on the signs. Interactive features such as touchscreens or QR codes allow businesses to encourage customer participation. Memorable interactions such as these leave a lasting impression and can result in conversion. 

Marketing and Analytics Are Targeted

The use of digital LED signage offers opportunities for targeted marketing and data-driven decision making. The National Neon team uses advanced analytics and software to track metrics such as audience demographics, viewing times, and engagement levels. Businesses can use this data to refine their marketing strategies, cater to specific audiences, and maximize the return on their investment. 

It’s a Cost-Effective Advertising Method

The upfront costs of digital LED signage may be high, but it is worth the investment. Traditional print or billboard advertising requires recurring expenses for updates and replacement. However, digital LED signs effectively eliminate these costs. The content on these signs can be created and modified in-house. Utilizing digital LED signage allows businesses to reduce their ongoing advertising expenses while reaching a large audience. 

Brand Awareness Is Improved

Utilizing digital LED signage allows businesses to enhance their brand visibility. They are showcasing brand elements such as logos, slogans, and colour schemes in a visually appealing way. Using consistent branding across multiple digital signs reinforces the brand connection. Additionally, it builds a stronger relationship with the target audience, improving customer loyalty and trust. 

Differentiate Yourself From Competitors

In a crowded marketplace, businesses must make an impact to stand out. Digital LED signage is a unique and modern approach to advertising that sets any company apart from the competition. Visually stunning and impactful signage that leaves a lasting impression on potential customers. Embracing innovative technology allows businesses to gain a competitive edge and establish themselves as industry leaders. 

Synchronize With Digital Marketing Plan

While social marketing campaigns, website promotions, and email marketing efforts are effective, combining them with digital LED signage is even better. Reinforcing these messages on an LED sign with moving animation or images can amplify a company’s reach. Creating a cohesive brand experience allows companies to strengthen their overall marketing strategies. 

Improve the Customer Experience

Did you know you can use digital LED signage to enhance the customer experience? Creating engaging content that educates, entertains, or guides is essential to helping customers through their purchasing journey. Signs can display product demonstrations, showcase customer testimonials, and even offer wayfinding assistance. It improves customer satisfaction and loyalty. 

Stay Up-To-Date and Timely

When you make the choice to use digital LED signage, you can stay ahead of the curve. These signs allow for real-time updates, ensuring businesses can advertise time-sensitive offers, such as flash sales or event sales, right away. It lets customers stay informed and shows a business’s responsiveness and commitment to delivering exceptional service. 

How Can National Neon Signs Help Your Business?

National Neon is ahead of the curve. Our signs withstand Canada’s harsh weather conditions with a specialzed weather rating, which means they are waterproof and can withstand the rain and the elements. Our digital LED signs are manufactured with the highest possible grade for digital displays. Alongside our top weather ratings, our digital displays utilize a lightweight, fanless design (which allows for energy savings of up to 30%). The result is our clients being able to choose from some of the highest quality displays available. Reach out to give your business the visibility it needs to succeed.

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digital sign design tips
Digital Signage

Digital sign design tips

Designing digital signs has a bit of a learning curve – but with these tips, you will be a pro in no time! 

Make a plan

First and foremost, you need to consider the purpose of your sign. What do you want to say? How, where and when will it be used? 

Make it easy for audiences.

Once you have a clear idea of your sign’s goal, you can start thinking about the design. Keep it simple – too much information will only confuse people. And make sure the sign is easy to read from a distance.

 

Call to action

Consider making a clear call to action on the sign. What do you want people to do? For example, ‘Come to our store’ or ‘Like Us on Facebook’.

 

Colour

Use colours wisely – fewer colours will make your sign clearer and easier to read. Stick to two or three colours maximum, and use high-contrast colours for easy viewing. Meaning, don’t put yellow font on a white background. 

High-contrast colours can help your display grab attention, even from a distance. This can be especially helpful if you’re trying to catch the eye of passersby.

 

Text styles and font size

Same goes for font styles. Use simple, legible font styles. Avoid complex or over-designed fonts, and choose a text size that can be read from the road. Your sign should be visible even when driving past at high speeds.

 

Keep motion to a minimum.

Animation is a valuable and entertaining tool for digital signage displays. However, reading text with moving elements, such as scrolling or bouncing text, is difficult and can distract from multiple moving elements at once. You want it to draw attention, not distract viewers with unnecessary motions. A little here and there is fine, but don’t overdo it. Especially if you’re trying to catch the attention of people driving. 

 

Keep updating the content.

You should update content regularly and refresh frequently. Frequent updates keep the value that the sign provides your business high.

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Benefits of digital signage advertising
Digital Signage

Benefits of Digital Signage Advertising

Digital signage advertising has been a popular marketing tool for businesses more or less since it made its way to the market. There are tons of benefits to using it. Let’s go through some of the benefits and talk about why advertising with digital signage could really benefit your business.

Target your specific audiences

Digital signage is a great way to target specific audiences. Businesses can choose the right physical spots for their signs based on demographics such as age, income, and interests. Meaning, you will be able to put your message in front of the right people, in the right place. Using this type of advertising, you will reach customers who wouldn’t usually see your message, such as those inside a retail store or on a busy street. 

Think, for example, about putting a sign showing all your stocking stuffers in the area leading up to the register starting at the beginning of December. 

 

Enhanced engagement

Digital signage helps enhance engagement by providing an in-your-face visual means of communication that captures attention and interest. It will get WAY more views than traditional advertising. By using digital signage, businesses provide information and updates in a much more engaging way than print, encouraging customers or employees to take notice and act. Additionally, when using digital signage to deliver targeted content based on demographics or interests, this further boosts engagement.

 

Higher growth

According to a recent study, digital signage has helped businesses increase sales by over 33%. By providing information and promotions to customers in a highly visible and conveniently placed manner, digital signage will increase foot traffic, leading to more sales. It’s just playing the numbers.

Additionally, digital signage can improve customer service by providing directions, making special announcements, and displaying wait times. That last part will significantly cut down the impatience of customers waiting for something. 

 

Cost-effectiveness

Digital signage is a cost-effective way to advertise and inform customers about your business. It saves money (and trees!) on printed materials and labour costs, while reaching a wider yet more targeted audience with your message. In addition, they are easy to update and change, so you can keep your customer base informed of new products, services, and promotions on the fly.

 

Boosting sales

Digital signage is a great way to boost sales and increase customer awareness. By displaying engaging content, you can capture the attention of potential customers and turn them into paying customers. Plus, digital signage works to promote your brand and build customer loyalty.

 

Changing messages quickly and easily

Digital signage is an easy and effective way to change messages quickly and easily. If you need to update your messages frequently, or if you have multiple locations, just pop on into the area where the controls are, and change it up. You can also use it to create custom messages for your customers or employees when an idea pops into your head. AND, just by observing, you can see what’s working and what isn’t, and change the messages that aren’t.

 

Increasing social and digital presence

Digital signage is an excellent way for businesses to increase their social and digital presence. It allows companies to display their latest products, services, and promotions more engagingly and interactively, and helps businesses connect with their customers on a more personal level. So say you know your customers are tik tok fanatics, in between your promos and sales, you can flash your tik tok user info and encourage them to follow and tag you.

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How effective is digital signs for business
Digital Signage

How Effective Is Digital Signage For Business?

You’ve seen digital signs in all sorts of businesses, ranging from fast-food joints to retail stores. While at first glance they might not seem like a necessary expense, the truth is that digital signs can be highly effective for businesses of all sizes.

Just how effective are they, and do businesses see ROI when they implement digital signage? 

Let’s take a look at the evidence.

According to a Pickcel article, 50% of business professionals consider digital signage effective for communication. 80% of businesses that have incorporated digital signage have seen increased sales. The digital signage market is projected to grow at a compound annual growth rate of 7.5% by 2028

Digital signage is an effective way to reach customers and influence their purchasing decisions. If you’re considering investing in digital signage for your business, know that you’ll likely see a good return on your investment. 

How Digital Signage Encourages Business Growth

A modern marketing strategy is essential for boosting your bottom line in the contemporary era. Hence, digital signs are a modern way of digital marketing. 

Attract Customers

Use digital signage to grab the attention of nearby potential customers. This is especially useful for businesses that are located in high-traffic areas. Using digital signs, you can display your product or services in an engaging and visually appealing way to hook people looking your way.

Increase Sales 

Among other things, digital signage increases sales by getting in front of impulsive buyers. 

Personalized messaging and incentives displayed throughout a business can inspire customers to do unplanned shopping. 

Moreover, digital signage has been proven to influence customers’ purchasing decisions. A business can increase sales by using attractive visuals and graphics to make its products appear more appealing to clients.

Ensures Brand Management

Creating effective ads with people responding to them is the first step toward attracting new clients. It’s not uncommon for companies to incorporate their social media accounts and emblems into their advertisements. 

Cost-effective Advertisement

Digital signage is a cost-effective way to advertise your company. You can broadcast your messages effortlessly throughout the day. 

Customize your signs with movies, graphics, and new templates as you desire- it’s practical and affordable. Plus, it is more customizable than traditional billboards, newspapers, magazines, and television. 

Boost Your Business’s Recall

Almost everyone has access to social and digital media in today’s digital age. By advertising your business with the best digital signs, you stay in people’s minds long after they see it. 

As a result, it increases customer retention and business recall. 

In stores, you will often see advertisements designed to entice buyers to take action immediately. Various steps can be included here, such as placing an order, buying something, or directing customers to an area of interest, perhaps clearance to get rid of old stock.  

Conclusion

Digital signage is valuable for businesses wishing to improve customer interaction. 

Today, more consumers are getting their information via screens than ever before. Traditional print media, such as newspapers and billboards, are no longer consumers’ primary sources of information. Businesses that take advantage of this shift in consumer behavior will be further ahead of the curve than those that don’t get in the game.

If you’re considering implementing a digital signage system, be sure to consider the following factors:

  • How you want people to interact with your sign
  • What you want to achieve with digital signage 
  • Which physical area of your business requires a sign, and how much room do you have there?

Finally, digital signage is a valuable addition to any business. Still, it’s also essential to understand the different types of systems and how to use them to achieve your goals. With some planning, you can create a digital signage system to help your business succeed.

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What is Digital Signage & How it works
Business Signage, Digital Signage

What is Digital Signage & How it Works

Whether you are trying to get your company name in front of more people, or draw attention to a particular product or promo, the versatility of indoor and outdoor signage can pay huge dividends. It provides an easy and effective way to get your message out to everyone in close proximity to your business AND stand out in the process.

However, with technology advancing, the options for signage are expanding. So, which one should you choose?

Digital Signage

Digital signage is a catch-all phrase for any electronic display showing product information, advertising, or other messaging.

It is a rapidly growing form of media that uses electronic displays such as LCD or plasma screens to present hyper-targeted and dynamic content to viewers. 

Unlike traditional advertising, which relies on static images and text, digital signage is updated in real-time, making it an ideal medium for delivering multiple messages about sales, promotions, new products, events, and more. 

Thanks to the internet, customers are constantly exposed to content. 

As a result, they expect to be engaged everywhere and quickly. With a digital sign, businesses can reach those customers in a manner they are used to, with constantly updated and engaging content.

Components of Digital Signage

  • A Digital Display or Screen
  • Media Player
  • Software
  • Content

How It Works

Digital signage is a relatively new technology gaining widespread adoption in various industries. The key component of this technology is its screen, which is used to display high-resolution images, video content, and other media. Meaning, you can show whatever you want in the highest definition possible.

These screens are typically connected to a server or network that allows users to program and manage the display content without needing to interact with them physically. 

Digital signage also offers unique tracking features that allow businesses to collect valuable insights into consumer behaviors and preferences such as the time spent viewing the content, interactions with the displays, and more.

Overall, digital signs have become indispensable for businesses looking to stay competitive in today’s fast-paced world. Go to any mall to observe just how much information people are seeing, and you’ll understand the need to stand out.

Types of Digital Signage Solutions

Digital signage is comprised of multiple components, from hardware to software, which all work together to deliver your message exactly the way you want.

Communications Displays

Communications displays make it easy to convey information to large groups of people at once, allowing organizations to get important messages out to their audience in real time.

These kinds of displays convey marketing messages or announcements to employees and visitors alike, and is especially useful in an office environment. 

They can also share important news or updates with customers or clients. 

Infotainment

Infotainment is a growing trend in the world of digital signage solutions that includes graphics and live TV or video.

Infotainment content engages viewers through dynamic graphics, and live camera feeds, creating an immersive viewing experience that sparks interest and keeps people engaged for more extended periods of time.

Also, infotainment displays can showcase everything from news and events to promotional videos and product information. They are especially effective in high foot traffic areas, such as shopping malls and transportation hubs.

Menu Boards

One of the most common uses for digital signage is menu boards. Menu boards are typically found in quick-service restaurants, and they allow customers to view the day’s menu and place their order without having to speak to a cashier. 

The menu board is connected to the restaurant’s point-of-sale system, so when an order is placed, it is automatically sent to the kitchen for preparation. 

Interactive and Passive Wayfinding

Interactive and passive wayfinding are two standard digital signage options for guiding visitors from Point A to Point B, or showing them everything a particular location has to offer. Both approaches utilize various technologies, including interactive maps and digital displays, to help people find their way within businesses, malls, hospitals, airports, or public spaces. 

However, there are some fundamental differences between the two types.

Interactive wayfinding typically involves touch-screen maps that allow users to search for routes based on specific keywords or destinations. These displays can also be linked to other information resources, including local weather reports and transportation schedules. 

By contrast, passive wayfinding typically uses static signs that show the different directions in which visitors can travel. While this type of signage may not be as engaging as an interactive display, it is low-maintenance, a budget-friendly option, and often the right solution for businesses that don’t require their patrons to know too many details in order to get around.

Videowalls

Videowalls are a specialized type of digital sign designed specifically to display high-resolution video content.

Videowalls are gaining popularity due to their ability to engage the viewer in an impactful, visually-striking manner. These large, high-resolution display screens are composed of several individual panels that seamlessly fit together to create an immersive viewing experience. 

And because videowalls are so large, they can capture the attention of a large audience of passersby and convey your messages or critical information.

Different Ways to Use Digital Signage

Service Offerings

Digital signage is a powerful tool used in various settings to enhance customer experience. 

The main purpose of digital signage is to keep your customers informed about the latest happenings in your organization. This includes promoting new offers and discounts, displaying photos and videos from events you’ve hosted, showcasing recent technology advancements or changes in procedure, etc.

It is also important to present clear, concise messaging on your digital displays so that users know what you have to offer them and how they can take advantage of it. By pairing the right content with well-designed displays, you can ensure that digital signage’s benefits are fully realized for all your stakeholders.

 

Promotions

One common use of digital signage is for promotions or special deals. This can involve displaying ads for sales or upcoming events, highlighting featured products, or even providing information about any special offers that are currently available. 

This is especially useful for catching the attention of people who might not have planned on buying from you, but are in the right place at the right time.

Social Media Streams & News

When used strategically, digital signs can engage customers and communicate important information. One helpful approach is to incorporate social media streams into your content. 

By displaying posts or tweets from your business’s various social channels, you can show that you are attentive to your online community and increase your chances of getting followers when you show that you’re a fun company to engage with and have a sense of humor.

Emergency Messages 

Since many digital displays are connected to the internet, people can use them to communicate important information in times of emergency. 

For instance, if there were a fire or other emergency in your building, you could use digital displays to rapidly communicate this information and direct people to the nearest exit. 

In addition, some facilities may use digital signage to provide essential updates on weather-related closures or other fast-moving situations that need immediate attention. By placing the relevant message on a large, dynamic screen, you can help ensure that your customers are correctly informed no matter what is happening.

BENEFITS OF DIGITAL SIGNAGE

Digital signage offers a tremendous number of advantages to all kinds of businesses, like:

Boosted Visibility

Since digital signage is so dynamic and eye-catching, it can help increase your brand visibility and awareness. Whether you’re displaying targeted ads or simply showcasing your latest products, this type of marketing increases your chance of catching the eyes of potential customers.

Aesthetic Appeal

Digital signs are also highly customizable, allowing you to design and display content that matches your brand’s style. Because they are essentially big computer screens, you have endless options for creating a truly engaging customer experience.

Up-to-date Information

Using digital signs means having real-time updates and always presenting people with the most accurate information. Whether it’s displaying social media posts, weather updates, or relevant content, this marketing tool helps keep your brand up-to-date and in line with the latest trends.

Personalized Messaging

Creating a custom content strategy for each digital sign allows you to deliver highly targeted messages to customers based on their precise location in your store or business. Think about having a message about a sale on jeans in a section with t-shirts. This would drive jean sales for people that were in a different section, and all they needed to buy a pair of jeans was that little push over the edge by seeing something out of the corner of their eye (or right in their face).

Reduced Perceived Wait Time

Customers are always on-the-go and don’t want to spend a lot of time waiting in line, which is why digital displays can be such an effective tool for reducing perceived wait time. By displaying information about when customers will be served or offering them something to watch that keeps them from feeling bored and impatient, you can help create a more pleasant experience for your customers.

Easy Edits and Updates

The flexibility of digital signage lets you edit and update content remotely, and you don’t need to rely on costly or time-consuming solutions for updating your displays. Whether making last-minute changes or scheduling regular updates, this will help streamline the process and save you time and money.

Overall, digital signs have become an indispensable tool for communicating with customers and engaging them in meaningful ways. Whether you’re using it to build brand awareness, promote your products or services, or keep customers up-to-date on the latest sales, it is surely a practical addition to any organization.

Contact National Neon for All Your Digital Signage Needs

When you’re looking to add digital signage to your business, look no further than National Neon. We can be your trusted one-stop shop for all signage solutions. We specialize in delivering custom digital signage tailored to your business’s unique needs. 

Enhance the look of your business and draw in new clients with custom digital signage from National Neon.

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best signage for hotels
Business Signage, Digital Signage

What Signage is Best for Hotels

When you’re running a business, especially one in the hospitality industry, it’s essential to make an excellent first impression. The signage needs to be clear and concise so that guests can easily find their way around. There are a few different types of signage that hotels can use, and each has its benefits. Which type of signage is suitable for your hotel will depend on your specific needs and preferences. 

Having attractive and professional signage lets your guests know they’ve arrived at the right place. But what type of signage is best for hotels? And what should you consider when making your decision? Read on for some tips!

What are the Signages Mostly used in hotels?

The signs in a hotel are mostly different in size, shape, and colour. Some signs help in communicating the additional features of the hotel. These include signs that guide people to various areas in the hotel building.

A few different types of signages are commonly used in hotels. The most common type is the hanging sign, which is usually a flat rectangular panel attached to a metal frame and hangs from the ceiling. Another common type of signage is the wall mural, a large image or graphic displayed on a wall. 

Another popular type of signage is the directional sign, which is used to point guests in the right direction.

Which signage is best for hotels lets have a look:

highly visible and distinctive hotel signage

Signs that are Highly Visible and Distinctive

The signs that are highly visible and distinctive are the best for hotels. This is because they allow people to identify the place quickly. For example, if a person needs to find a hotel in an area, they can quickly locate it by looking for the signboard. Therefore, the signs should be distinctive enough to be easily visible.

easy to read signs for hotels

Signs with Easy-to-read Fonts and Simple Graphics

Signage for hotels should use fonts and graphics that are easy to read. It will help guests find their way around the hotel more efficiently. Additionally, using simple graphics will make the signage more visually appealing. Simplicity is also crucial, as guests should not be overwhelmed by too much information.

On the other hand, signs with easy-to-read fonts and simple graphics make it easier to find their way around. All you need is a sign with five words or less that tells people where they are entering and what the building they’re in is called.


Easy to Follow Directions from the Parking Lot 

As someone approaches the hotel parking lot, the signage is the first thing they see, and it tells them where to go and how to get there. In recent years, this has become a crucial part of the job for a hotel because if people can’t find their way to their room, they will not stay and book another night. There should be directional signs directing traffic onto the property and around the parking area. 

Signage that Matches your Brand’s Style

The best signage for a hotel is signage that matches the brand’s style. The goal of the sign is to let people know where they are, what is available in the hotel, and establish a sense of place. This signage is typically located at the entrance of the facility.

You have to create a sign that will usually be seen by guests who are approaching the property, so install it in a highly visible location. The signage will do wonders for your hotel, but it doesn’t have to be expensive.

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what you should know about led signs
Digital Signage

What You Should Know About LED Signs

In these digital times, an LED sign is a must-have for businesses of all sizes. If you’re looking for a way to make your business more visible, or if you want to advertise a sale going on at the store, LED signs are an excellent option. They’re bright, eye-catching, and can be customised to fit your specific business needs. 

LED signs allow you to get your message out to many people. It is essential to understand what makes these signs so effective and how you can choose the right sign for your needs. It uses less energy and can last longer than other types of signage. Plus, they also can be animated. 

Keep reading to learn the basics of LED signage and what you need to consider before purchasing.

how does led sign work

What is an LED Sign and How Does it Work

LED signs are computer-generated images that use light-emitting diodes (LEDs) to create text or graphics. LEDs are a type of semiconductor device that emits light when an electric current passes through it.

The computer that generates the images can control the brightness, colour, and clarity. It allows businesses to create customised messages that can be changed at any time.

LED signs are a popular choice for businesses because they are energy-efficient and can be seen from long distances. They are also weatherproof, which allows them to be placed outside.

Benefits of LED Signs for Businesses

Signs are an important aspect of any business. The signage can make or break a company because it allows people to identify the company and understand what they are about. There are many different types of signs that you can use for your business, but one of the most popular sign types is LED sign technology. 

LED signs have a lot of benefits for small businesses.

They are reliable and have a wide range of applications. It is one of their main benefits for small businesses.

Smaller budgets are another benefit, as LED signs will not break the bank like traditional sign systems can be.

Additionally, LED signs allow you to customise the messaging on your sign according to what you need it to say or when there is an event taking place in the area.

 

benefits of led signs

How to Choose the Right Size, Shape, Colour, and Design

One of the most crucial factors in selecting an LED sign is to choose the size, shape, colour, and design that will suit your needs. Every company has different preferences, so their advertising signs may vary. 

A good design will help you attract more attention from onlookers and make a positive impression. A well-designed sign will also make an excellent first impression on your clients.

Instead of going with the default settings, create a unique sign for your company or business. You can use bright colours and contrasting shades for this purpose.

The most common shapes for LED signs are square, rectangular, rounded corners, round, and octagonal. The size of the sign depends on how large you want it to be and where you want it displayed. 

 

Who Should Consider Investing in an LED Sign? 

Almost anyone who has an establishment such as a restaurant, doctor’s office, grocery store, or other business should consider investing in an LED sign.

Business owners and marketers often invest in high-quality digital signs for their storefront windows because they know signage is integral to attracting potential clients. This is why many people choose the new generation of small LED signs for exterior use like store windows or truck graphics because they make such a positive impact.

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Business Signage

What Signage is Best for Restaurants

Restaurant signage is an integral part of marketing your business. It not only informs customers of your hours and menu items, but it also creates an initial impression that can make or break a sale. Restaurants need signage to let customers know what is on the menu, what specials are being offered, and general information about the business. 

The type and design of your signage can significantly impact your business. There are many different types of business signage available, so it’s crucial to select the right type for your restaurant.

By understanding the different options available, restaurant owners can select the signage that will be most effective for their business.

Signage:  A key Component for All Restaurants

Signage is a very important component in any restaurant. It can inform patrons about daily specials, hours of operation, and anything else that a restaurant would want the public to know about them. Signage is a huge marketing tool in the food industry because it can be one of the first things a customer notices about an establishment when they walk in.

Good signage can also help to create a positive impression of the restaurant. Several different types of signage can be used in restaurants. Some of the most common types of signage include menu boards, chalkboards, and window stickers. 

What to Include on your Sign

There are a few key things to keep in mind when it comes to signage for your restaurant. First and foremost, your signage should be clear and concise, communicating what your restaurant is all about. It should also be easy to read, using a simple, clean font. Additionally, use colors that will stand out and grab people’s attention.

Additionally, you may want to consider adding images or graphics to your sign, as well as using directional arrows to help guests find their way. If you have a special promotion or sale going on, be sure to mention that on your signage as well.

You must consider your target market. If you’re targeting a younger crowd, you may want to consider using funky and modern fonts and designs. If you target a more mature crowd, you may want to stick with traditional fonts and designs. 

Different Types of Signs for Restaurants

One of the hottest types of signs is an exterior sign. It is placed outside of the restaurant and is typically made out of plastic or metal. It will usually have the restaurant’s name and logo on it.

Another type of sign is the interior sign. It is placed inside the restaurant and usually hangs from the ceiling or is attached to a wall. It will usually have the restaurant’s name and the menu items offered.

The third type of sign is the menu board.  It is placed at the restaurant or in the waiting area. It will usually list the different available menu items and the prices.

The fourth type of sign is the drive-thru sign. This is a sign placed outside of the restaurant so people can see it from their cars when they are in line for food at a drive-thru.

The fifth type of sign is the promotional sign. It is a sign used to promote a special event or sale that is happening at the restaurant.

Other Signage Industries We Work With

Hotel Signs     |     Hospital Signs     |     Airport Signs     |     Retail Signs     |     Restaurant Signs

 

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Business Signage

Importance of Digital Signage to Small and Medium-sized Businesses

Small and medium-sized businesses, including small brick and mortar types, face challenges when competing with corporate giants.  To combat these challenges, digital signage can be used as a platform to seize the attention of prospective customers and assist in driving customer traffic and boosting sales.

There are a number of remarkable cases in which digital signage is used to attract customers and interact with them in ways that can propel the business to success in record time.  Below are some of the benefits of small businesses digital signage:

 

Increased Visibility

Among the biggest problems faced by retailers, as it relates to self-promotion, is wading through the marketing noise produced by other businesses; whether on television or radio, in magazines and newspapers or from rival store signs.  Using digital signage can assist you in cutting through those distractions.  This can be done by attracting and directing the responsiveness of the most significant prospective buyers of all – individuals in a store who are prepared to make a purchase.

 

Versatility

A big part of the appeal of digital signage is its versatility.  Banners and papers do have a certain appeal; however, digital signage has the ability to be versatile in ways in which they cannot.  This is primarily due to the capacity of digital signs to display a variety of content and also their ability for interactivity.  This is designed with the distinct capacity to pull potential customers in.

 

Adaptability

As was previously mentioned, small and medium-sized enterprises struggle to be competitive with larger corporations and companies.  However, digital signage provides a vital factor which can be used to level the playing field; it can be scaled and adapted to the sum of money available in your budget.

Smaller businesses have more flexibility when compared to larger ones, in that changes can be made more rapidly.  In a setting such as this, digital signage is an even more remarkable asset.  For a business owner, this could result in an inspiring and successful story.

 

It Saves Time

Having to prepare a static, printed sign tend to be expensive, labor intensive and time consuming.  With the use of digital signage, the same message can be generated and it can be displayed far more rapidly.

All these benefits of small businesses digital signage are designed to increase the awareness of passersby.  Additionally, digital signs are remarkable tools to use inside the establishment as a means of helping to drive purchases and upsells.

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Business Signage

The Evolution Of The Sign Industry

In today’s signs of all types are everywhere. As diverse as the types of signs that are available are the messages that come with them. Signs are used for everything from inviting customers to purchase a good or service to giving instructions (like in social education campaigns and traffic signals). One thing is for sure, irrespective of the type (i.e. design style) and the message conveyed, signs are a call to action for all who interact with them. Consequently, signs are judged based on their effectiveness in securing the desired response. So, just how the sign industry get started? Keep reading.

 

Early Beginnings of the Sign Industry

 

The first instances of signs being used dates back to 3000 BC and 500 AD during Roman and Greek times. Back then, leather, wood, stone, and terra cotta were the materials of choice and information was communicated using images as opposed to text that is popularly used in signage today. Importantly, while some of the earliest signs were used to represent religious affiliations (like the early Christians wearing the sign of the cross of ichthys), ancient Rome was also home to some of the first commercial signs available. 

 

Some signs were placed to identify shop fronts while others were used to identify certain trades and industries (like the red and white pole for barbers). Trade signs were also used to identify one house, street, or community from the other when the trade differed one to the next. 

 

Of course, as the times and technology evolved, so too did the type of signs we began to see. As the 1940s and 1950s rolled around the economic boost led to an increase in commercial activity – including, the production of quality plastic acrylic signs. As these were cheap and durable, these signs grew in popularity and many were used with fluorescent and neon bulbs in some instances. Eventually, other kinds of outdoor signs such as flags, banners, and A-frame signs became popular as well.

 

The Sign Industry Today

 

Today, more than ever before, there is a wide range of materials to choose from to make signs. Additionally, the technological revolution has allowed for new printers and material cutters that help to make signs more dynamic and well-designed than ever before. The addition of energy-saving LED bulbs will allow for 24/7 lighting that is cleaner and brighter than anything that has come before.

 

For More, Connect with Us!

 

There you have it. The evolution of the sign industry from inception to where it is today. For the best-suited, most effective signs for your business needs, please contact us today. A member of our team will be happy to speak with you about your options.

 

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