top signage trends for 2022
Business Signage, Digital Signage

Top Signage Trends for 2023

To stay competitive in the future, a business owner must keep up with trends. Though it seems far away, 2022 is just around the corner, and new trends are on the way.

Signage is evolving as technology does; there are a few trends to look out for. Perhaps the most obvious trend is the increasing use of digital signage. It uses electronic displays to show text, images, or video. It’s perfect for catching people’s attention as they walk by, and it can be used to convey a lot of information quickly and easily.

Signage industry trends change on a daily basis; it is never the same. What will be the latest trends for 2022? Read on to find out! 

interactive signs

Interactive Signage

As businesses continue to evolve, the need for different types of signage will also increase. One of the most popular types of signage in recent years has been interactive signage. This type of signage allows customers to interact with it directly, creating a more engaging experience.

There are several reasons why interactive signage is becoming more popular. First, it allows customers to get more information about a product or service. Secondly, it can create a more interactive environment for customers.

Social Media Walls

Social media is drawing people’s attention these days, not just for personal use but also business purposes. For example, businesses now use social media walls to show their brand, products, and services. It is now a common trend being witnessed in the day-to-day life of companies.

Digital Hall-of-Fame

As we move further into the 21st century, more and more business is done online. It has led to a rise in digital signage that is displayed on screens instead of traditional paper signs. As time goes on, even more businesses will adopt digital signage as their primary mode of advertising.


Trigger Based Personalised Content

Trigger-based personalised content considers the person’s actions in front of the screen. This type of content is tailored to specific customers based on their past interactions with a business. For example, if a customer enters a coffee shop, they may receive free coffee if they sign up to be on the mailing list. 

This content is designed to create a more personalised experience for customers and encourage them to return in the future.

Augmented Reality

Augmented Reality is a technology that will continue to grow in 2022. It is a technology that combines the real world with the digital world. It is related to a more general concept called Mixed Reality, which refers to a situation where physical and virtual objects co-exist and interact in the same space. It means that you can see digital content overlayed on top of the physical world. 

Animated Signs with Motion-activated Technology

This industry’s hottest trend is animated signs with motion-activated technology. This type of signage is interactive and engaging, which helps capture passersby’s attention. It’s a great way to communicate a message in a fun and interesting way.

Another trend starting to emerge in the signage industry is 3D printing. This technology allows businesses to create custom-made signs that are unique and eye-catching. 3D printing is rapidly becoming a popular option for businesses because it will create truly one-of-a-kind signs.

So, what do these trends mean for businesses? Well, it means that there is a lot of potential for creativity and improvement. 

Read More
Business Signage

Why Good Signage Is An Important School Safety Feature


If you’re an educator, you want to provide your students with a safe learning environment at school. Sadly, most of the potential risks at school are caused by individuals who forget safety protocols or who might not even know what they are.

An effective way to address these safety risks is to put up good signage around the school. Most safety signs fall into the category of wayfinding signs – signs that provide information, direction, identification, or regulation


What Kinds Of Signs Would Your School Need?

To create a safe school environment for students, teachers, and visitors alike, you need to post signs that them where to go, what to do, and how to behave safely.

For example, let’s consider the recent developments in the pandemic. Schools are starting to open up again, and kids are excited to go back. They’re so excited to see their friends that they’ll forget half the things their parents taught them about safety at school.

This is where a clear and well-designed sign can help. The signs you need to post could remind your students to wash their hands often, use hand sanitizers, keep their masks on, stay at least six feet apart from someone else, don’t share school supplies, etc.

Other safety signs are general ones that apply to all school situations like don’t run in the hallway, don’t litter, etc.

Signs also identify areas where only school staff is allowed or where the custodian is working. Signs can also clearly mark entrances and exits so kids won’t run into each other, or know where the emergency exits are.


Tailor Your Sign To the Audience

We all know many kids have very short attention spans. If your sign has an inspiring message but it looks boring and is full of words, the kids won’t pay attention to it.

However, if you make the sign bright, colorful, and fun, and keep your message short, you’ll increase the likelihood that they’ll pay attention and remember the sign’s meaning.

Do the adults, including teachers, staff, and visitors, need signage too? Of course they do!

Adults forget things too, so they also need clear, and easily understandable reminders. For example, if there’s a teachers’ breakroom, it won’t hurt to post a sign reminding your colleagues to keep the kitchen area clean, wipe up their spills, turn off the coffee pot, don’t burn the popcorn, etc.  And the safety signs around COVID-19 apply to them just as much as the children.

Visitors definitely need good signage because they don’t know where rooms are in your school and they don’t know any of the procedures which may differ from school to school.


How Will You Get All This Done?

You can try making signs yourself, but unless you have the skills of a professional graphics designer and access to sign-making materials, your signs won’t function well or last very long.

Besides, you don’t have the time. So, the best approach is to contact a professional signage company. They do this for a living, and they can whip up as many beautiful signs as you need. You can discuss with them your ideas and the messages you want to get across, and the design team will make you awesome signs that you’ll be proud to post around your school.

Read More
Business Signage

Importance of Digital Signage to Small and Medium-sized Businesses

Small and medium-sized businesses, including small brick and mortar types, face challenges when competing with corporate giants.  To combat these challenges, digital signage can be used as a platform to seize the attention of prospective customers and assist in driving customer traffic and boosting sales.

There are a number of remarkable cases in which digital signage is used to attract customers and interact with them in ways that can propel the business to success in record time.  Below are some of the benefits of small businesses digital signage:


Increased Visibility

Among the biggest problems faced by retailers, as it relates to self-promotion, is wading through the marketing noise produced by other businesses; whether on television or radio, in magazines and newspapers or from rival store signs.  Using digital signage can assist you in cutting through those distractions.  This can be done by attracting and directing the responsiveness of the most significant prospective buyers of all – individuals in a store who are prepared to make a purchase.



A big part of the appeal of digital signage is its versatility.  Banners and papers do have a certain appeal; however, digital signage has the ability to be versatile in ways in which they cannot.  This is primarily due to the capacity of digital signs to display a variety of content and also their ability for interactivity.  This is designed with the distinct capacity to pull potential customers in.



As was previously mentioned, small and medium-sized enterprises struggle to be competitive with larger corporations and companies.  However, digital signage provides a vital factor which can be used to level the playing field; it can be scaled and adapted to the sum of money available in your budget.

Smaller businesses have more flexibility when compared to larger ones, in that changes can be made more rapidly.  In a setting such as this, digital signage is an even more remarkable asset.  For a business owner, this could result in an inspiring and successful story.


It Saves Time

Having to prepare a static, printed sign tend to be expensive, labor intensive and time consuming.  With the use of digital signage, the same message can be generated and it can be displayed far more rapidly.

All these benefits of small businesses digital signage are designed to increase the awareness of passersby.  Additionally, digital signs are remarkable tools to use inside the establishment as a means of helping to drive purchases and upsells.

Read More
Business Signage

The Evolution Of The Sign Industry

In today’s signs of all types are everywhere. As diverse as the types of signs that are available are the messages that come with them. Signs are used for everything from inviting customers to purchase a good or service to giving instructions (like in social education campaigns and traffic signals). One thing is for sure, irrespective of the type (i.e. design style) and the message conveyed, signs are a call to action for all who interact with them. Consequently, signs are judged based on their effectiveness in securing the desired response. So, just how the sign industry get started? Keep reading.


Early Beginnings of the Sign Industry


The first instances of signs being used dates back to 3000 BC and 500 AD during Roman and Greek times. Back then, leather, wood, stone, and terra cotta were the materials of choice and information was communicated using images as opposed to text that is popularly used in signage today. Importantly, while some of the earliest signs were used to represent religious affiliations (like the early Christians wearing the sign of the cross of ichthys), ancient Rome was also home to some of the first commercial signs available. 


Some signs were placed to identify shop fronts while others were used to identify certain trades and industries (like the red and white pole for barbers). Trade signs were also used to identify one house, street, or community from the other when the trade differed one to the next. 


Of course, as the times and technology evolved, so too did the type of signs we began to see. As the 1940s and 1950s rolled around the economic boost led to an increase in commercial activity – including, the production of quality plastic acrylic signs. As these were cheap and durable, these signs grew in popularity and many were used with fluorescent and neon bulbs in some instances. Eventually, other kinds of outdoor signs such as flags, banners, and A-frame signs became popular as well.


The Sign Industry Today


Today, more than ever before, there is a wide range of materials to choose from to make signs. Additionally, the technological revolution has allowed for new printers and material cutters that help to make signs more dynamic and well-designed than ever before. The addition of energy-saving LED bulbs will allow for 24/7 lighting that is cleaner and brighter than anything that has come before.


For More, Connect with Us!


There you have it. The evolution of the sign industry from inception to where it is today. For the best-suited, most effective signs for your business needs, please contact us today. A member of our team will be happy to speak with you about your options.


Read More
Digital Signage

Effective Digital Signage Content

Creating an effective digital signage network involves more than just connecting screens to a device and running your advertisement 24 hours a day.  If your ideas for your digital signage content are not adequately articulated, it will not matter whether there are one or one hundred displays.  Similarly, remarkable content can perform poorly if the software for your digital signage is unreliable or too intricate for proper handling. 


Your Digital Signage Content Strategy Must Be Consistent 


It is highly essential for the content strategy to have a purpose.  Defining your goals assists you in keeping the right angle.  It also assists you in concentrating on each step of the digital signage content strategy.  Whether it is to inform, entertain or drive sales, your whole content strategy should be constructed on the understanding of what you want conveyed and the interests of your target audience. 


Your Digital Signage Content Strategy Must Be Updated and Relevant 


A successful digital signage network requires displaying engaging, up-to-date and relevant content.  In this context, relevant means displaying meaningful messages that will benefit the intended audience.  Additionally, updated content requires constant changes and adjustments; this could involve improving the layouts and switching between playlists.


Testing the Effectiveness of Your Digital Signage


As it relates to digital signage, the Return on Investment (ROI) is one of the most essential Key Performance Indicators (KPIs).  It is a lot easier to create an ROI model that is rooted in sales success.  However, in a number of cases, digital signage is less of a profit driver and more of a marketing tool; engagement vs. purchases, loyalty vs. leads.


The following variables can be used to measure the costs associated with setting up and maintaining your digital signage network: 


  • Software
  • Hardware (including media players and screens)
  • Infrastructure
  • Support 
  • Compensating employees for creating and maintaining digital signage content


Having these costs calculated will enable you to recognize whether your cost vs. profit is crucial for your business model and then necessary adjustments can be made.


Were Your Goals Achieved Through the Use of Digital Signage?


Ultimately, goal achievement is the hallmark of efficiency; it is that simple.  If there was no improvement in sales, if visitors are still unable to navigate spaces and if brand awareness was not increased by the promos, you have an ineffective digital signage network.  To remedy this, you should think about deconstructing the network to find out the reasons for the ineffectiveness.


Read More
Business Signage

Different types of signs-Their Pros and Cons

A properly installed and clear sign is critical since it speaks volumes about your business and shows you care about your image and presence. It also goes further to showcase that you are keen on the quality of your products. On the other hand, a poorly maintained sign can damage your image and create a completely opposite impression. By working with a reputable and experienced sign company, you can give your business a face through a good lighted or non-lighted sign. In this article, we focus on different types of signs, their pros and cons. 


Illuminated Channel Letter Signs


Lighted channel letter signs are becoming popular in the signage and advertising industry today. If you are looking to install lighted signs, then you are probably wondering if your utility bills will be sustainable. Without a doubt illuminated signs are powered by energy, but the extent of the cost can vary depending on the type of sign lighting. Read on to find out more about outdoor and indoor signage and the energy efficiency of each type. 


LED Signage


Light-emitting Diode commonly known as LED lights, are now used as both interior and exterior signage. They come in different designs, colors. They are considered the most energy efficient type out there. LED lights do not have filaments, so they do not produce heat. This means that every watt that you consume goes into creating light as opposed to heat. Energy experts have found that LED lights consume less than 20% of the energy used by incandescent lights to give the same amount of light. Besides, LEDs are durable (they last approximately 50,000 hours or roughly 11 years), so you want spent more on replacing your lights often. Check out our LED signs here.


High Intensity Discharge Lights (HID)


High intensity Discharge (HID) lights have been around for more than a century and have been used in the signage industry before the introduction of LED lights. However, their popularity has dwindled since the LEDs are twice as energy efficient compared to them. LED lights. HID lights have been in use for over 100 years and are available in a variety of colors.

Although they are still in use, albeit on a small scale, they take some time to warm up, they produce UV and IR radiation, which are a health risk. In addition, they begin to flicker and fade when they approach the end of their lifespan.

Neon Signs

Neon signs have been used for over a century but their popularity has dropped because of lack of aesthetic appeal and the fact that they are not as energy efficient. They are not as clear as one would want, so they are less preferred today.


Free Standing Signs


Freestanding signs are the type of signs that are not attached to a structure. They can be classified as pole signs and lower profile monument signs. They are used to identify a business or entity. They feature a perpendicular orientation for increased visibility.


Pole Signs


Pole signs, also called pylon signs, feature poles, columns or sign cabinets as support structures. The signage can be installed on a simple pole or an elaborate structure that feature architectural add-ons such as cornicles, tiles or stucco that blends well with the structure. The downside of pole signs is that the local codes may restrict their height hence may not be visible by motorists moving at a faster speed.  These signs are common to restaurants, gas stations, and hotels.


Street oriented pole signs are smaller (usually under 50 feet high) and are meant to attract the attention of slowly moving motorists travelling on surface streets. They can be used in combination with freeway signs to create a more detailed signage.


Monument Signs


Monument signs are used to identify the business to pedestrians passing by and motorists. They are usually shorter than pole signs (they range anywhere between 3ft and 15ft), and feature a base to provide support. They are preferred by landlords and local codes to declutter the place. In other words, they are designed to complement that structures.


Final Thoughts


If you are keen on the aesthetic value and energy efficiency of your signs, opt for LED digital signage since they are about 10 times more energy efficient compared to neon signs. For more information about lighted or non-lighted signage, contact a reputable signage company to help you design your interior and exterior signs so you can increase the visibility of your business.


Read More
Business Signage

Statistical Evidence: Why Physical Signage is Still Significant in This Digital Age

Customers and their trends in purchasing items can be rather difficult to predict. What if there’s a way for you to be absolutely sure that you’ll get an increase in income by doing one step? The secret is the business signage.


The modern age has clouded our physical senses with all the latest technology. This has left many businesses confused as to which new marketing systems to utilize. However, scientific studies have shown that advertising, especially using LEDs and on-premise signs, have a special ability.


Not only will they attract a larger number of customers, they tend to aid in increased revenue as well.


Why Physical Signage is Still Significant in this Digital Age

You might wonder how something as simple as a sign can have such a benefit. It almost seems too good to be true. A sign doesn’t seem to correlate to sales or increased revenue. However, keep these points in mind:


A Top Advertising Tool

The first factor to consider is the sign itself. Humans have adapted to communicate through symbols and signs. As a result, this makes it a prime marketing tool when reaching out to new markets. 


Not only is it effective, it is also ‘permanent.’ This is because a person viewing the sign won’t have the ability to close the ad like on a website or flip a page in a newspaper. The bright lights and bold lettering draw people in and make their shopping experience easier. 


According to a study conducted by Rich Media Technologies, 63% of people do tend to notice signs more than any other type of advertisement. 


Furthermore, VA Global has discovered that 42% of people would choose to go to a store with LED signs rather than one with none at all. Reasons ranged from the signs being informative, to keeping them from getting bored


Customers: New and Old

Attracting customers is a whole different ordeal. The signs that grab these people’s attention actually lead to roughly 50% of your walk-in customers, as described by Signs: The Bottom Line.


With the ever-changing globalization, the wave of moving people is a constant. Studies have reported that 12-20% of people emigrate annually. With signs being one of the best ways to get a hold of people’s attention, you can gain new customers through this tactic as well.


Brand Awareness

As most people in business would know, branding plays an extremely vital role in a customer’s interest towards your products. You’d want your brand so ingrained into their minds that if you only gave them the slightest of hints, they would still gravitate towards your products. 


A UK study conducted by Samsung UK proved that 83% of businesses placed signing as their main factor when it came to customers recognizing their brands. 


Need Convincing?

If you still aren’t sure how effective signage can be to your business, let’s do a clear comparison. You can have the same budget amount for an advertising campaign. 


The cost and effectiveness of using one large LED sign are the same as 24 full-paged newspaper advertisements. Using a sign will let you keep the advertisement in place for a longer period of time and give your business larger exposure to the public.



Let’s just base it off the numbers: having a sign really has no evident setbacks towards your business or sales. Instead, it provides a great range of benefits that your business can gain from.  


Plus, all you have to do is design and install the sign in the desired area. After that, you let human nature and science do all the marketing for you.

Read More