Illuminated vs Non-Illuminated Storefront Signs
Storefront Signage

Illuminated vs. Non-Illuminated Storefront Signs

Your storefront sign is one of your business’s most important assets and can play a significant role in your company’s ability to attract potential customers. Signs come in all different shapes, sizes, and colors. A good storefront sign should represent your brand and make your business stand out. But to illuminate or not to illuminate? That is the question.

Additionally, the impact of typography in storefront signs cannot be overstated, as it greatly influences how effectively your message is communicated and perceived by passersby, further enhancing your sign’s ability to catch the eye and convey your brand’s essence.

Both illuminated and non-illuminated signs come with their own set of advantages and disadvantages, and you’ll want to choose the right type to suit your business. Let’s look at the pros and cons of each:

Illuminated Signs

Illuminated storefront signs incorporate some form of built-in lighting, often lit by LEDs, fluorescent lights, or neon.

Pros of Illuminated Signs

  • Enhanced Visibility: The biggest advantage of illuminated storefront signs is their enhanced visibility. These signs can be seen in the evening, at night, on a cloudy day, and from a distance. Illuminated signs grab your attention and are easier to read. This is especially important if your business is open after daylight hours. Exploring different types of storefront signs, including illuminated options, can significantly impact how your business is perceived and how effectively it attracts customers, making them essential for businesses that operate during evening hours.
  • Brand Exposure: If your storefront signage is visible 24/7, naturally, it will reach more consumers. Illuminated signs can be seen outside your business’s operating hours for constant advertising.
  • Attractive Custom Design: Illuminated signs look good, no doubt about it. There are countless unique designs to choose from to suit your business’s aesthetic. A creative, attractive storefront sign will leave a lasting first impression on consumers.
  • Longevity: With proper maintenance, some LEDs have been proven to last up to 100,000 hours, giving your sign a long lifespan. This means if you have your sign lit 24/7, it could last up to 11 years!

Cons of Illuminated Signs

  • Higher Upfront Cost: The initial cost for an illuminated sign will be higher than its non-illuminated counterpart. You may need to consider your budget and evaluate the benefit of the upfront cost over time.
  • Require Maintenance: Illuminated storefront signs do require some maintenance. Weather-related wear and tear, burnt-out bulbs, and electrical issues can all occur. A poorly maintained sign can deter customers from your business, so taking care of any upkeep is important to maintain the lasting impression of storefront signs. Regular maintenance not only ensures that your sign functions properly but also maximizes the impact of storefront signs, keeping them vibrant and effective in attracting and retaining customer attention.
  • Requires Electricity: Illuminated signs require electricity. Constantly running lights can add to your energy consumption and lead to higher energy expenses. However, LED lights are incredibly energy-efficient and are a great sustainable option. Utilizing digital LED signs can significantly reduce your energy costs while maintaining bright and effective signage. This makes LED technology a smart choice for businesses looking to optimize their visibility and impact with minimal environmental footprint.

Non-Illuminated Signs

Non-illuminated storefront signs are signs that have no internal light source.

Pros of Non-Illuminated Signs

  • Affordability: Non-illuminated signs are generally more cost-effective. They are cheaper initially, require less maintenance, and require no energy usage. Understanding the psychology of storefront sign colors can greatly enhance the effectiveness of these non-illuminated signs, even without the aid of lighting. Choosing the right colors can influence customer perception and behavior, making even non-illuminated signs impactful. This understanding, combined with strategic design, maximizes the impact of typography in storefront signs, ensuring they effectively communicate your brand’s message and attract the right audience, despite the lack of illumination.
    Flexibility: Non-illuminated signs don’t need to be placed next to a power source or require wiring. They are easy to install and can be moved around. Without the constraints of interior lighting, it’s easy to customize your sign with an array of colours, fonts, shapes, and sizes.
    Simple: Simple doesn’t have to mean boring! Non-illuminated signs can effectively convey their message with a sleek, professional-looking design. Sometimes, less is more.

Cons of Non-Illuminated Signs

  • Less Visible: The absence of lighting can make non-illuminated signs more difficult to see, especially in dim lighting or at night time. This is especially true if your business isn’t in a prime location since non-illuminated signs are harder to see from a distance. If a customer doesn’t see or notice your sign, you might miss out on business opportunities. There are steps you can take with traditional signage to make your storefront more visible. Try lighting your sign with an external light, such as a spotlight, using bold, contrasting colors to draw attention, or using reflective material to enhance visibility. Additionally, incorporating digital Canada’s signage can provide vibrant, illuminated options that catch the eye even from afar. Applying vinyl lettering can also improve readability and aesthetic appeal, ensuring your message stands out effectively.
  • Weather Dependent: Non-illuminated signs are harder to see in poor weather, such as overcast, rain, or fog. These signs rely on natural lighting conditions to be visible. Living in a region with inclement weather or short daylight hours could affect your sign’s potential to attract customers effectively.

Both illuminated and non-illuminated storefront signs come with pros and cons; the right choice will depend on the specific needs of your business. Consider factors like your operating hours, budget, location, and your brand’s goals. Whichever type of sign you choose, choosing a reputable sign company in Calgary that can make your vision a reality is important. Contact us today at National Neon Signs!

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Psychology of Storefront Sign Colors
Storefront Signage

Psychology of Storefront Sign Colors

Businesses and entrepreneurs have long used flashy, colourful signage to attract customers. After all, your storefront sign might be the first thing your customer sees, and you’ll want to make a good first impression. Did you know that different colours can evoke different emotions and trigger various reactions in consumers? This might affect how customers perceive your brand and feel about your company – before they even set foot in your business or store. This is known as colour psychology.

Which colour is best? That depends on your business. Understanding how colour psychology affects human behavior can help you tailor your storefront signs to align with your company’s goals. Exploring different types of storefront signs and their impact can further enhance this alignment, ensuring that your signage not only attracts attention but also communicates the right message to your audience.

In this post, we’re going to cover some of the most popular storefront sign colours and what effects they might have on potential customers:


Red is a powerful colour, often evoking emotions of urgency and excitement. The colour red can increase your appetite and make you want to act quickly, making it one of the most popular choices for the restaurant and food industry. The sense of action and urgency evoked by red is often used for discount stores or clearance sales. Darker shades of red might be associated with luxury or passion. In the right context, red makes a big statement. But be careful. This bold colour can foster negative feelings such as anger or danger. Utilizing Canada’s digital signage effectively can amplify the impact of red in your advertising, capturing attention and communicating messages with urgency and clarity.


Yellow is an attention-grabbing color representing happiness, warmth, optimism, and playfulness. Yellow signifies positivity and cheerfulness. Many brands like to capitalize on this positive energy, although, surprisingly, yellow is not often used as the main color in storefront signage. Perhaps because the color yellow is so intense, it’s most often used as an accent color, complemented by vinyl lettering to enhance visibility and impact. Yellow is a popular choice for retail or hospitality businesses that want their customers to feel happy and at ease. Yellow is the brightest color to the human eye and can also be associated with caution or warnings.


The colour green brings forward thoughts of nature, health, life, freshness, hope, healing, and well-being. Green is the easiest colour for the eye to process. Green doesn’t demand your attention like red and yellow but is soothing instead. Health stores, spas, and eco-friendly brands might like to use green in their storefront signage, often crafted by Calgary’s sign company, to reflect these values effectively. Green also signifies money and wealth, making it a popular choice for financial institutions. At worst, green can come off as boring or stagnant, but when used wisely, it conveys a message of growth and prosperity.


Blue is one of the most popular colors, and many people consider it their favorite. Blue evokes feelings of calmness, cleanliness, security, trust, loyalty, and dependability. A blue storefront sign might make a business appear professional, reliable, and trustworthy, especially when enhanced with LED signs in Canada for added visibility and impact. This underscores the discussion of Illuminated vs Non-Illuminated Storefront Signs. Illuminated signs, such as those with LED lighting, offer added vibrancy and can counteract the potential coldness of blue, making your business appear warmer and more welcoming. Technology firms, healthcare services, or financial institutions commonly use the color blue. Blue is a safe, likable choice for many types of businesses; however, the right lighting can significantly enhance its effectiveness and appeal.


The color black adds sophistication, power, and strength to a design, making a lasting impression with storefront signs. Simple and easy to read, black can give your brand a sleek and timeless look. Black storefront signs attract customers looking for top-quality products, making black a top choice for luxury companies. It is one of the most commonly used colors in storefront signs and is often used as an accent or outline. Black can make other colors appear brighter and more visible, enhancing the impact of the typography of storefront signs and making your sign stand out! While effective in many contexts, black can sometimes be associated with grief, death, or fear and can evoke strong emotions in some people.

Find the Right Colours for your Storefront with a Sign Company that Caters to you Today!

A creative, colourful storefront sign can attract the right type of customer to your business. Understanding and incorporating colour psychology into your signage design will affect how consumers feel about your company. At National Neon Signs, we ensure you get the right sign suited for your business. Contact us today for a free quote!

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Impact of Typography in Storefront Signage Design
Storefront Signage

Impact of Typography in Storefront Signage Design

Signs are everywhere, but you might not think about how the typeface on your sign can impact your business. Store signs need to stand out with their message, and the best signs have lettering that makes them unique. An eye-catching sign with unique lettering is a great way to capture the attention of potential customers.

Join us as we explore the power of typography and uncover the secrets to creating compelling storefront signs that captivate audiences and drive foot traffic. Whether you’re a small boutique or a large chain retailer, understanding the nuances of typography can set your storefront apart. Let’s dive in!

The Elements of Effective Typography

When choosing signs for your store, you should consider the effectiveness of typography. Let’s find out how to make your business signs look their best with effective typography. Incorporating digital LED signs can further optimize your signage, enhancing visibility and impact with dynamic displays that attract attention and communicate your message clearly.

  • Font Selection: Storefront signs need a distinct font. It’s a way to help people remember your brand. Whether you choose a classic typeface or add a touch of flare with cursive text, the right font can make or break your store signs. Coupling this with an understanding of the psychology of storefront sign colors can further enhance your sign’s effectiveness. Choosing the right colors that align with your brand’s identity and the emotions you wish to evoke can significantly impact how your sign is perceived and remembered by potential customers.
  • Size and Hierarchy: The size of the letters on your sign has a significant impact. A store with signs boasting large lettering is more likely to be noticed in the distance than its counterparts. Headlines and key messages should be large and bold to get people off the streets and into your store.
  • Spacing and Kerning: Don’t underestimate the effects of proper spacing and kerning. The letters should be far enough apart for people to be able to read your signs from a distance. Avoid overcrowding to enhance clarity and ensure the space between characters on your signs is equal. This will attract more people to your storefront. For expert advice and quality signage solutions, consider working with a leading sign company in Calgary that understands the importance of typography and design aesthetics.
  • Colour Contrast: Colours are everything when it comes to storefront signs! You need the text on your signs to contrast with the background. This will make the signs easier to read, especially when it comes to outdoor signage where lighting conditions vary.

Typography Trends in Storefront Signage

Stay up-to-date with the latest typography trends to ensure your storefront signs make a lasting impression on customers. Let’s discuss some of the elements that have been gaining popularity in the realm of storefront signs, including the use of vinyl lettering in Canada. This technique allows for versatile and dynamic designs, making it a popular choice among businesses looking to enhance their visibility and aesthetic appeal.

  • Minimalist Typography: When it comes to typography, less is often more. Clean, simple fonts with ample space between lettering give signs a modern yet sophisticated look.
  • Hand-Lettering: Hand-lettered typography is a great way to promote your brand. Hand-painted signs or digitally rendered scripts give storefront signs a personal touch that customers will appreciate.
  • Vintage-Inspired Fonts: Sometimes, it’s time for a throwback! Take a walk down memory lane with retro script fonts and classic typefaces, which can give your store a distinct advantage. Adding character and personality to your signs can attract customers to your store.
  • Custom Typography: Custom typography ensures people will remember your store because it offers nearly endless possibilities. A unique type of lettering will make you stand out in a street crowded with storefronts and business signs. Projecting blade signs with illuminated letters can help you stand out anytime, which brings us to the debate of Illuminated vs Non-Illuminated Storefront Signs. Choosing between these options depends on your business’s visibility needs and operating hours, as illuminated signs provide 24/7 visibility, enhancing your brand’s presence night and day.

Tips for Implementing Typography in Storefront Signage Design

A store’s signs can make or break it. Here are some tips to upgrade your storefront signs with unique typography.

  • Your Audience: Understand your target audience and tailor your typography to match their preferences and tastes. When selecting fonts and styles, consider age, demographics, and psychographics. Properly chosen typography not only meets the aesthetic needs of your audience but also enhances the lasting impression of storefront signs, ensuring that your message resonates and remains memorable to those who view it. This strategic approach helps to maximize the effectiveness of your signage in capturing and retaining customer attention.
  • Maintain Readability: Prioritize readability and legibility by choosing fonts that can easily be read from a distance and in various lighting conditions. Avoid overly decorative or complex fonts that may detract from the message.
  • Create Contrast: Use contrast to your advantage by pairing different font weights, sizes, and styles to create visual interest and hierarchy. Contrast helps guide the viewer’s eye and emphasizes important information.
  • Align with Brand Identity: Ensure your typography aligns with your brand identity and messaging. Consistency in font choice, colour palette, and overall style helps reinforce brand recognition and cohesion.
  • Consider Context: Consider where your signs will be displayed, such as the location, surroundings, and intended audience. Adapt your typography accordingly to ensure that it fits seamlessly into its environment.
  • Test and Iterate: Don’t be afraid to experiment with different typographic treatments and layouts. Test your signage designs with focus groups or conduct A/B testing to gather feedback and refine your approach.

By following these tips, you can create storefront signage that effectively communicates your message, attracts attention, and leaves a lasting impression on customers. Typography is a staple of signage design – harness its potential to elevate your storefront and drive success. Integrating digital signage in Canada into your strategy can further enhance your message’s visibility and dynamism, offering a modern way to engage and captivate your audience.

By following these tips, you can create storefront signage that effectively communicates your message, attracts attention, and leaves a lasting impression on customers. Typography is a staple of signage design – harness its potential to elevate your storefront and drive success. Integrating digital signage in Canada into your strategy can further enhance your message’s visibility and dynamism, offering a modern way to engage and captivate your audience. Exploring different types of storefront signs will allow you to choose the best option that aligns with your business needs and maximizes visibility.

Contact National Neon Signs to unlock the power of typography and elevate your storefront signage to new heights. With the right typographic treatment, your signage can become a powerful tool for attracting customers, building brand loyalty, and driving business success. Let typography be your secret weapon in the competitive world of retail.

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pylon signs
Storefront Signage

Stand Tall and Stand Out: The Benefits of Pylon Signs for Your Business in Canada

Offering tremendous creative possibilities, a good pylon sign can lead to more customers and higher sales.

The right pylon sign can amplify your business’s message and increase its daily visibility. A pylon sign is a tall outdoor sign that’s held up by two poles or another solid structure. There are several options on the market for businesses in strip malls, business parks, and industrial areas. A large sign can work well in many locations. 

The perfect design attracts the attention of customers. Additionally, pylon signage makes you stand out in high-traffic areas compared to competing businesses. Consider adding one to your next advertising project. 

Do you need a new way to advertise? Let a pylon sign help you reach the height of your success today.

What Are the Benefits of Pylon Signs for Canadian Businesses?

Pylon signs provide your customers with valuable information about your business and are one of the most effective advertising methods on the market. What makes them so great? It’s time to find out. 

Increases Visibility

The most obvious benefit of pylon signs is how much visibility they give your business. Regardless of height, these signs are easy to spot from any distance. Some signs light up at night for people to see from the roadside without getting out of their vehicles. A pylon sign is especially helpful when your storefront is not visible to those passing by. 

Customization Options

Several types of pylon signs are available, and you can customize yours to suit your business. They give you the gift of choice. There are various sizes, colours, and fonts to choose from. One of the biggest advantages of pylon signs is their size, so using creative graphics that don’t take away from your business’s message is essential. Luckily, these signs are easy to change and update. 

Low Maintenance

Another great feature of pylon signs is they’re easy to maintain. The majority of pylon signs use inserts, and all you need to do is change the insert when you want to update the information on your sign. The customization makes it easy to advertise store promotions and new product lines. Digital LED signs are another option. 


Using pylon signs to advertise your business is cost-effective and requires little maintenance. Additionally, such signs are cheaper than billboards, but still convey your message. If you’re looking to save money while attracting more customers, a pylon sign is the type of sign you want to order. 

Good Looks

Incorporating pylon signs with attractive designs into your marketing plan can set you apart from the competition. It can bring customers into your store and make a difference in sales. Being able to change your sign quickly allows you to showcase new products and services as they become available. In turn, you can expand your customer base. 

No matter the location of your building, pylon signs can have a huge impact on your business. You can customize them to suit your needs and requirements. Contact National Neon to learn more about the benefits of pylon signs.

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effective storefront signage
Storefront Signage

Creating a Lasting First Impression: The Art of Effective Storefront Signage

A well-designed storefront sign is your first impression on the world around you.

A business needs impactful storefront signs to market itself. Effective signage amplifies a brand and attracts a customer base. Businesses often underestimate the art of storefront signage. 

Having a large storefront sign that attracts the attention of those passing by can increase sales. Additionally, signage can make you stand out and not get lost in the hustle and bustle of the street.

Are you ready to create a lasting first impression? Here’s how effective storefront signage can help.

How Does Effective Storefront Signage Create a Lasting First Impression?

There are several benefits to having amazing signage outside your store. Each part of the sign contributes to your business’s sales, from the colours and graphics, right down to the style of the letters. Here are some of the ways signs can help your store succeed.

Better Visibility

The design of the sign on the front of your store has an impact. Factors like size and location can bring in more customers because it becomes easier for them to see what you offer. Making people aware of your presence is essential for those with storefronts. Many options are available, so get creative with your lettering and the areas where you put your signs. 

Brand Consistency

A good sign uses your company’s colours, font, and imagery, such as logos, to enhance your business’s branding. Not only does branding make you more memorable to your customers, but it also creates a cohesive image for your company. Customers understanding your brand can increase sales and encourage them to return when you put new products on the market.


Placing signs that advertise promotions and discounts will bring customers into your store. Large discounts and limited time offers can encourage people to visit your store to see what’s on sale. More traffic translates to higher sales, and limited time offers enable customers to shop and save money. It’s a great way to showcase your products and services and get returning customers.

Attracting Attention

Creative and innovative signs attract customers. Using vibrant colours, various shapes and recognizable images can bring customers into your store. Wayfinding signs at intersections or on nearby streets are a great way to direct customers to your business and increase visibility – just remember to follow your city’s regulations. Using lights and moving objects can help your signs stand out.


Proper signage can showcase important announcements. You can use signs to announce a grand opening, or management changes, or to advertise the launch of a new product line. These changes can affect your customers. Those who had a negative experience may return if they notice a change in management. New products can also attract new customers. 

Are you ready to upgrade your storefront signage? Consider hiring a professional with a large selection of high quality materials to choose from. The increase in sales makes new signage well worth the investment. Contact National Neon for a quote today.

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