Designing Custom Channel Letters: Tips and Inspiration
Digital Signage

Designing Custom Channel Letters: Tips and Inspiration

Custom channel letters are an essential element for businesses looking to enhance their visibility and communicate their brand message effectively. These three-dimensional signs not only attract attention but also offer a unique opportunity for customization, allowing businesses to showcase their identity in a vibrant and impactful way.

Understanding Custom Channel Letters

Custom channel letters refer to individually crafted letters, numbers, or symbols that are often illuminated and designed to provide a three-dimensional effect. They are commonly used in storefront signage to enhance visibility and establish brand identity.

Here are some key benefits of using channel letters for your business signage:

  1. High Visibility: The three-dimensional nature of channel letters makes them highly visible, even from a distance. This feature is crucial in attracting foot traffic and ensuring potential customers can easily identify your business.
  2. Customization: Channel letters can be tailored to match your brand’s aesthetic, including choices in fonts, colors, sizes, and styles. This level of customization ensures that your sign aligns perfectly with your branding strategy.
  3. Durability: Made from quality materials like aluminum and acrylic, custom channel letters are built to withstand the elements, ensuring longevity and maintaining their appearance over time.
  4. Brand Identity: Using channel letters allows businesses to create a strong brand presence. Whether illuminated or not, these signs effectively communicate your business name and message, helping to reinforce brand recognition.

Custom Channel Letters

Key Design Considerations for Custom Channel Letters

Choosing the Right Font and Style for Custom Channel Letters

The font you select for your custom channel letters plays a critical role in their readability and alignment with your brand identity. Opt for bold, legible fonts that can be easily read from a distance. Popular choices include sans-serif fonts, which provide a modern look, or classic serif fonts for a more traditional feel. Consider your target audience and the message you want to convey when selecting your font style.

Color Selection for Custom Channel Letters

Color is a powerful aspect of design that can significantly influence how customers perceive your brand. When selecting colors for your custom channel letters, consider using high-contrast combinations to enhance visibility. For example, bright letters against a dark background can make your sign stand out, especially at night. Additionally, choose colors that reflect your brand’s personality; vibrant colors can attract attention, while softer hues can convey a more sophisticated image.

Size and Dimensions of Custom Channel Letters

The size of your custom channel letters directly impacts their visibility and effectiveness. Larger signs are more noticeable from a distance, making them ideal for high-traffic areas. However, it’s important to balance size with local regulations and the overall aesthetic of your building. Be sure to consider the height and depth of each letter, as these factors can affect both the visibility and the design appeal of your signage.

Incorporating Your Logo into Custom Channel Letters

If your business has a logo, integrating it into your custom channel letter signage can enhance brand recognition. Ensure that your logo is prominently displayed and complements the overall design of the sign. A well-executed logo not only attracts attention but also reinforces your brand identity, making it memorable to customers.

Material Options for Custom Channel Letters

Choosing the right materials for your custom channel letters is crucial for achieving durability, aesthetics, and cost-effectiveness.

Here’s a look at the most commonly used materials and their benefits:

Material Options for Custom Channel Letters

Aluminum for Custom Channel Letters

Aluminum is the most popular choice for the structure of custom channel letters due to its lightweight and durable properties. This material resists rust and corrosion, making it ideal for outdoor use. Additionally, aluminum is cost-effective and easy to work with, allowing for various shapes and custom designs. Its versatility makes it a favorite among sign makers and business owners alike.

Acrylic for Custom Channel Letters

Acrylic is frequently used for the faces of custom channel letters. This transparent plastic material offers vibrant color options and exceptional clarity, ensuring that your sign remains bright and eye-catching. Acrylic is shatter-resistant, making it a safer alternative to glass, and it can withstand various weather conditions, adding to the longevity of your signage.

Stainless Steel for Custom Channel Letters

For a more premium appearance, stainless steel provides a sleek and modern aesthetic. Known for its durability and resistance to tarnishing and rust, stainless steel is an excellent choice for businesses looking to convey a high-end image. While it tends to be more expensive than aluminum, its stylish look and longevity can justify the investment for brands aiming to make a strong impression.

Flexible Materials for Custom Channel Letters

Recent advancements in signage technology have introduced flexible materials like silicone, which are gaining popularity in custom channel letters. These materials are lightweight, shatterproof, and can mimic the appearance of traditional neon, providing a contemporary option with improved safety features. Flexible materials allow for innovative designs that stand out and offer greater durability.

Lighting Choices for Custom Channel Letters

Choosing the right lighting for your custom channel letters is essential for maximizing visibility and enhancing your brand’s appeal. Here are the primary lighting options to consider:

LED Lights

LED lights are the most popular choice for channel letter signage due to their numerous advantages:

  • Energy Efficiency: LEDs consume less power, leading to lower utility costs and a more sustainable option for businesses.
  • Long Lifespan: With up to 100,000 hours of use, LEDs require fewer replacements, making them a cost-effective solution.
  • Brightness and Variety: LEDs provide bright illumination in various colors, ensuring your channel letters stand out day and night.

Neon Lights

While LEDs are predominant, neon lights offer a classic and nostalgic appeal:

  • Warm Glow: Neon signs emit a warm light that many consumers find inviting, perfect for retro or artistic branding.
  • Visual Impact: The vibrant colors of neon create eye-catching displays, drawing attention and enhancing brand recognition.

Types of Illumination

  1. Front-Lit Channel Lettering: Internally lit letters that shine brightly, providing excellent visibility.
  2. Back-Lit/Halo-Lit Channel Lettering: Lights behind the letters create a soft halo effect, adding sophistication.
  3. Open-Face Channel Lettering: Exposes internal lighting, offering an industrial aesthetic.
  4. Combination Channel Lettering: Blends front and back lighting for a dynamic visual impact.

Working with a Signage Professional

Expertise in Design

Signage professionals have extensive experience in designing custom channel letters that not only look great but also function effectively. They understand the nuances of typography, color theory, and layout, ensuring that your sign aligns with your brand’s identity and stands out to customers.

Quality Materials and Techniques

Professionals have access to high-quality materials and advanced fabrication techniques. They can guide you in selecting the best options for your channel letter signage, ensuring durability and visual appeal. Their knowledge of different materials helps you make informed decisions that align with your budget and aesthetic goals.

Proper Installation

Installing custom channel letters requires precision and expertise. Signage professionals are trained to handle the installation process safely and efficiently, ensuring that your sign is mounted securely and in compliance with local regulations. This minimizes the risk of damage and ensures longevity.

Compliance with Regulations

Navigating local signage regulations can be complex. A signage professional is familiar with the permits and codes required in your area, helping you avoid potential legal issues. They can ensure that your sign meets all necessary standards, allowing you to focus on running your business.

Ongoing Support and Maintenance

Many signage companies offer maintenance services after installation. This means you can rely on them for routine checks, repairs, and updates to keep your custom channel letters looking their best. Ongoing support can help you maximize the longevity and effectiveness of your signage.

Your Path to Effective Signage

Mastering the design and implementation of custom channel letters is essential for businesses seeking to enhance their visibility and brand identity. With the right approach, your channel letters can become a powerful marketing tool that attracts customers and communicates your unique message effectively.

Key Takeaways

  • Design Elements: Focus on choosing the right font, colors, and sizes that reflect your brand and are legible from a distance.
  • Material Choices: Select durable materials like aluminum, acrylic, or stainless steel to ensure longevity and aesthetic appeal.
  • Lighting Options: Consider various lighting styles, such as LED or neon, to enhance visibility and create the desired atmosphere for your business.
  • Inspiration: Explore different designs and trends to create unique channel letters that resonate with your target audience.

Professional Collaboration: Partnering with signage professionals in Canada can streamline the design and installation process, ensuring compliance with local regulations and delivering a high-quality product.

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Channel Letter Signs Budgeting and Options
Digital Signage

Cost of Channel Letter Signs

Channel letter signs are a popular choice for storefront signage, using three-dimensional letters to spell out the name of a business or other message. Channel letter signs are highly customizable and often use illumination to create a vibrant, eye-catching display. In today’s competitive market, it’s important to use every tool to help attract customers to your business. A visible, creative sign can significantly increase foot traffic to your building and has been shown to increase sales by up to 10%.

If you’re thinking of investing in a channel letter sign for your business, the first thing you might be wondering is “How much will it cost?” Of course, the answer varies widely and several factors will influence the final price for your channel letter sign, including:

Factors that influence your channel letter signs

1. Size of the Sign

One of the primary factors in determining the cost of your channel letter sign is its size. Of course, the larger the sign, the more expensive it will be as a larger sign requires more raw materials, more lighting components, more electrical wiring, and higher fabrication costs. As the length of your sign increases, so does the installation effort.

A larger, heavier sign will require more insertion points to the wall and more structural reinforcement to mount it safely. The size of a sign directly affects its visibility. Remember that a large, dynamic digital signage option is easy to see and can attract attention from a distance.

You’ll need to consider the height and depth of each letter and weigh the benefits of visibility against the cost of the initial investment.

2. Materials Used

The materials used for your channel letter sign will significantly influence the cost. Aluminum is an affordable, lightweight, yet durable choice for illuminated channel letters under two feet tall. Other material options are stainless steel or brass, which are more expensive but provide enhanced durability.

The faces of the letters are usually made from vinyl or polycarbonate. Thicker gauges of material might cost more but can add to the lifespan of your sign. Using high-quality material might cost more in the short term but reduces the need for frequent repairs and replacements.

3. Complexity of Design

Channel letter signs are highly customizable and available in a wide variety of colors, fonts, and styles. You may want to add a corporate logo or other symbol or picture to your sign. As the complexity of the design increases, so will the cost. Intricate designs may require special equipment or craftsmanship to complete. Increased labor and time spent on fabrication will naturally add to the cost of your sign.

4. Lighting Elements

You can choose whether or not to add lighting to your sign. Of course, opting for no lighting will be cheaper but an illuminated sign significantly increases its visibility at all hours of the day. Most companies opt for LED lighting due to its brightness, energy efficiency, and durability but you can also use neon to light your sign.

You can choose from a wide range of colors and lighting effects to match your business’s aesthetic and create an eye-catching display. The type of lighting you choose will impact the cost of your sign.

Add Lighting to your Sign

5. Mounting and Installation

The installation process plays a role in the final cost of your signage. Channel letter signs typically use a “raceway” — a rectangular sign mounting structure that runs behind the sign, securing its components. This type of mounting system requires fewer drill points for faster and easier installation. Another option is called a “flush mount,” where each individual letter is attached directly to the wall.

This might result in a cleaner, more sophisticated look, but will require additional materials and add to your overall costs. It’s important to consider any additional factors that could add to the complexity of installation. Installing a sign on a very tall building or uneven surface may require special equipment, and trees or other obstacles blocking access to your building can lead to additional installation expenses.

A leading sign company will help you navigate these challenges to ensure a seamless process and stunning final result.

6. Local Regulations

Depending on your location, you may need to obtain a permit to install a channel letter sign on your building, adding to your overall cost. Be sure to look into any local regulations you may require.

You can expect to budget anywhere from a few hundred dollars to several thousand dollars for your channel letter sign, depending on its size, materials, lighting, and overall complexity. A high-quality storefront sign for your business can enhance your brand’s visibility and attract customers to your store.

It’s important for you as a business owner to weigh the initial investment of your channel letter sign with the long-term benefits it might provide.

At National Neon, we take care of all your signage needs, including everything from the original concept and design process to the mounting and installation. Contact us today to get started on your channel letter sign!

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Channel Letter Signage Innovations
Digital Signage

Channel Letter Signage Innovations: Neon, LED, and Beyond

Business owners are always looking for ways to attract new customers and effectively communicate their brand. Channel letter storefront signage is one of the most impactful ways to achieve these goals. Channel letter signs have remained a staple for businesses and major corporations for many years, and for good reason. These signs are both functional and visually appealing, making a bold statement to increase foot traffic to your business.

From traditional methods of crafting letters by hand, to the advent of LED illumination, today’s technological advancements make channel letter signs more eye-catching than ever. Let’s take a look at the innovation of modern channel letter signage: from neon to LED and beyond.

What are Channel Letters?

A channel letter sign is created by adding depth to letters, numbers, or characters for a 3-dimensional look. These signs are typically made using aluminum or plastic material. Channel letter signs are highly flexible and are available in a wide variety of fonts, sizes, and colors. Illumination and different lighting options add visual effects and enhance the visibility of channel letter storefront signage.

Channel Letters

What are the Lighting Options for Channel Letter Signs?

Illuminated signs can provide visibility to your business 24/7 to attract consumers at all hours of the day. Most channel letter signs are lit with either LEDs (light-emitting diodes) or neon. Let’s take a closer look at each option:

LED Lights

The introduction of LED technology revolutionized the signage industry.  Most modern channel letters are illuminated with LEDs. There are several advantages LEDs have over neon, including:

  • Energy EfficiencyLED signs are known for their high efficiency, saving costs on monthly energy bills.
  • Longer Lifespan – LED signs are very durable and can last up to a decade or more.  Some LED lights last up to 100,000 hours!
  • Versatility – LED modules are highly customizable, and are available in various colors, sizes, brightness levels, and even color-changing effects.
  • Low Maintenance – LED channel letter signage requires little to no maintenance.  
  • Brightness – LEDs have a cool, bright aesthetic that can be seen from a long distance.

LED Lights

Neon Lights

In the early days of illuminated signage, neon signs dominated the industry. Traditional neon signs are made by filling glass tubes with various gasses to achieve different colors. With the advance of new technology and innovation, the popularity of neon lights began to decrease over time. However, they are making a comeback and many consumers enjoy the nostalgic glow of a classic neon sign. Today’s contemporary neon signs are different from those of several decades ago and it’s important to distinguish between traditional neon lights and newer alternatives. Modern signs offer many advantages over those of yesteryear, including:

  • More Energy Efficient – Modern neon lights are designed with energy-saving components.
  • Increased Safety – Traditional neon lights are very fragile and can be broken easily. Today’s neon signs are made from flexible silicone tubes instead of glass to prevent damage and breakage. One major safety concern in some types of neon lights is the presence of harmful substances, including mercury. Mercury is a toxic substance that can harm human health if mishandled. Today’s modern neon lights are free from harmful substances.
  • Affordability – Thanks to new design materials and technological advancements, contemporary neon signs are more affordable than ever.

Neon Lights

What are Some Other Future Trends for Channel Letter Signage?

The signage industry is continuing to evolve. Here are some trends we’re starting to see:

  • Solar Power – Using solar panels to power signage reduces energy costs and environmental impact.
  • Sustainable Materials – There is a growing demand among consumers for sustainable materials in signage construction.
  • Dynamic Lighting – Using programmable lighting effects creates a dynamic and engaging display.
  • Reverse Channel Letter – Reverse channel letters, or halo-lit channel letters, use spacers to raise the letters from the wall, allowing the lighting to project onto the building’s surface, creating a distinctive glow.

Future Trends in Channel Letter Signage

A bold, sophisticated channel letter sign is one of the easiest ways to capture the attention of your potential customers. Every lighted letter can be customized to represent your brand. Our team at National Neon handles all aspects of your signage project, from concept and design to installation. Contact us today!

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Advancements in Retro Neon Signs
Digital Signage

Retro Neon Signs: Nostalgia Meets Contemporary Design

Neon signs have been used for over a century. These bright, eye-catching displays have become an iconic symbol for bustling cityscapes, the fun and frivolity of entertainment, and the possibilities of the electronic age. Decades ago, there was nothing more modern than neon.

Today, there are other options for storefront signage, the forerunner being LED or light-emitting diodes. LED signs have many advantages, including durability, energy efficiency, and versatility. However, there’s no denying the vintage charm of a neon sign, and many consumers are appealed by their warm, authentic glow.

Retro neon signs are making a comeback. In this post, we will talk about the history of neon signs compared to today’s displays, where nostalgia meets contemporary design.

What is a neon sign?

Neon signs are electric signs made of long gas-discharge tubes. The sealed glass tubes have a metal electrode at each end, filled with several gasses, including its namesake neon. Neon is a noble gas that emits an orange glow when electricity is added. Other gasses and chemicals can be added to produce a variety of different colours. The tubes can be bent and manipulated to form letters, shapes, and custom designs.

Quick repair neon sign

When were neon lights the most popular?

The first neon signage made its debut in December 1910. Sometimes dubbed “liquid fire,” these dramatic, glowing signs hit their peak popularity from the 1920s to 1960s. Neon signs remained popular over several decades, and they were used for advertising, nightclubs, roadhouses, and storefronts. By the 1960s, the widespread use of neon signs began to decline as newer, more efficient technologies became available, mainly fluorescent and LED lighting

Neon’s popularity resurged in the 1980s – a decade known for its extreme fashions, iconic trends, and bright colours.

Today, consumers are rediscovering the classic allure of the retro neon sign. It’s safe to say that neon is making a serious comeback in our modern 21st century.

Why are neon signs regaining popularity?

Many consumers are attracted to a classic neon sign’s authentic glow and buzz. A nostalgic yearning for yesteryear has recently brought about a resurgence of interest in neon signs. People want to capture the essence of a vintage, retro era and are recognizing its historical significance.

Today’s sea of digital LED displays can be overwhelming and overstimulating, whereas a neon sign stands out as warm and inviting, bringing us back to a simpler time. Their eye-catching, photogenic quality makes them popular on social media, allowing users to capture their retro charm in the modern age.

Pepsi cola neon sign

How do today’s neon signs differ from the past?

What makes today’s contemporary neon signs different from several decades ago?  Beyond their visual appeal, here are a few reasons neon is making a comeback:

  • Energy Efficiency – Modern neon lights are designed with energy-saving components, meaning they are more energy-efficient and eco-friendly. Contemporary neon signs are relatively inexpensive to run, helping save money on monthly utility bills while offering traditional neon’s vibrant glow.
  • Affordability – Modern neon signs are much more affordable thanks to new design materials, like LED neon flex. Technological advancements have revolutionized the neon sign manufacturing process, reducing production costs and making custom designs more accessible.
  • Safety – Today’s neon lights have protective features to prevent damage and breakage. Some modern LED neon signs are made from flexible silicone or acrylic tubes instead of glass so they won’t break, are free from harmful substances, and are not hot to the touch.
  • Maintenance – Some maintenance is needed to keep your neon sign looking its best, including regular cleaning. Since contemporary neon signs are less likely to crack or break, you’ll not likely need to hire a professional for costly repairs and maintenance.
  • Versatility – Modern neon lights offer a wide range of colours and design options, making them a versatile lighting solution.

Modern Neon Signs

The retro charm of an illuminated neon sign is very appealing to many consumers, and neon continues to stand the test of time. Today, many technological advancements allow us to feel the nostalgic pull of traditional neon with a contemporary twist. If you’re interested in a neon sign for your business or all your storefront signage needs, contact us today at National Neon!

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Custom Neon Signs for Your Business
Digital Signage

Custom Neon Signs: Adding a Personal Touch to Your Business

Neon signs are a great way to add a unique and personal touch to your business. Custom-made neon signs can be a powerful marketing tool, offering a unique combination of decor and function. The warm, authentic glow appeals to many of today’s consumers, who yearn for the nostalgic feel of a classic neon sign. These eye-catching illuminated signs are perfect for grabbing the attention of potential customers and standing out from the competition.

In this post, we will learn more about custom neon signs and how they add a personal touch to your business.

What is a neon sign?

Traditional neon signs are made of sealed glass tubes filled with neon and other gasses. The tubes are bent and twisted to form letters or a design. When electricity is added, the neon emits light, causing the sign to glow. By adding different combinations of gasses, various colours can be produced. Today’s neon signs might be made from alternative materials such as flexible plastic, acrylic, or silicone. LED neon (or faux-neon) can closely mimic the appearance of glass neon.

Custom Neon Signs

How will a custom neon sign benefit my business?

Custom neon signs offer endless possibilities. They can be used in various business areas, from digital signage to office inspiration or as unique decor items. A custom business neon sign makes a bold statement and leaves a memorable first impression on potential customers.

Illuminated and Non-Illuminated Channel letters are also excellent options if you’re looking for modern alternatives. These signs provide greater versatility in design and are perfect for exterior and interior signage. Whether you choose the vibrant glow of neon or the sleek, high-visibility look of channel letters, both options effectively enhance your brand’s presence.

Benefits of Custom Neon Signs for Businesses

Here are a few more ways a custom neon sign can benefit your business:

  • Brand Identity – A unique neon sign displaying your business name or custom logo can attract attention and establish brand identity.
  • Durability – Modern neon signs are made with durable materials that ensure longevity. They are more energy-efficient than traditional neon, offering a sustainable option while saving you money.
  • Makes a Statement – As we’ve mentioned, the retro charm of a neon sign is appealing to many customers. Neon signs are attractive, vibrant, and inviting, which makes them perfect for businesses looking to make a statement.
  • Versatility – You can choose from various colours, shapes, and sizes to suit your business’s needs when creating your sign. You can choose from different fonts and designs. The final result is a bright, vibrant, unique display.
  • Affordability – Thanks to new design materials and technological advancements that have revolutionized the neon sign manufacturing process, contemporary neon signs are more accessible and more affordable than ever.
  • Low Maintenance – Neon signs require a bit of maintenance. Regular dusting and cleaning will ensure your sign continues to look its best. Modern neon signs are less likely to crack or break and require less maintenance than traditional glass.

Is a custom neon sign suitable for my business?

A custom neon sign can add a personal touch to nearly any business. Here are just a few examples:

  • Restaurants and Cafés – Neon signs create a cozy, inviting atmosphere that can attract customers to your restaurant or coffee shop.
  • Bars and Nightclubs – Classic neon signs are an iconic symbol of the fun and frivolity of entertainment. Enhance the ambiance of your bar, nightclub, or roadhouse with a striking neon sign.
  • Office Spaces – A custom neon sign adds a personal touch to your office or workspace. An inspirational quote or sign that promotes your company’s value or mission can be appreciated by both employees and customers.
  • Retail Stores – A memorable neon sign promoting sales, promotions, or new arrivals can draw attention to your store, attracting new customers and increasing foot traffic into your business.
  • Hotels – Neon signs for hotel exteriors can enhance their appeal, creating an inviting atmosphere for guests. Custom neon signs can also be used in various areas of a hotel, such as the lobby, bar, restaurant, or wayfinding signs, providing both function and a memorable experience for visitors.
  • Game Room – Neon signs for game rooms, arcades, or recreational areas can enhance the visual appeal and atmosphere of the space, contributing to an energized environment and experience.

These are just a few examples where a custom sign can add a personal touch to your business, but this is by no means an extensive list.  

Neon signs are here to stay. Contacting a reputable signage company can help you design a custom sign for your business. Get in touch with us today at National Neon and we can make your vision a reality!

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Neon Signs vs. LED Signs
Digital Signage

Neon Signs vs. LED Signs: Choosing the Right Illumination for Your Message

Your business needs a sign to get the attention of potential customers. An illuminated storefront sign is attractive and enhances the visibility of your business. Two leading options in the signage industry are neon and LED. What’s the difference? Which should you choose for your brand? In this post, we’re going to discuss each option so you can choose the right illumination for your message.

Neon Signs

Neon lights have been used for over a century in storefront signage, advertising, and eye-catching displays. Neon signs are named because they use neon gas in a glass tube. When electricity is added, the neon produces a bright, glowing light. Colours are created by adding different elements to the neon gas, which produce different colours when they are ionized. Neon signs can be customized to form shapes, letters, or designs to promote a particular business or product.

Neon Signs

LED

LED signs have become extremely popular. LED displays use light-emitting diodes to create a vivid display. LEDs emit light in a specific direction and come in a wide variety of colours. LED signs can be customized and made digital. There’s no doubt that LED signage is the way of the future.

LED Signs

Which type of sign is better?

Now that we know the difference between neon and LED signs, let’s take a look at the benefits of each:

Initial Cost 

LED signs tend to cost about 10% less than neon lighting. Depending on the size and style of your sign, prices may vary.

Energy Efficiency

LED lights are known for their energy efficiency. Large neon displays can require up to 15,000 volts to run, whereas LED signs only need 24 volts. LED lights are sustainable and can save you money on energy bills in the long run.

Longevity

LED lights are extremely durable, some lasting up to 100,000 hours! This means your LED sign could last over a decade. Traditional neon lights have a life expectancy of about 10,000 hours.

Comparison of Neon and LED Signs

Maintenance Requirements

LED signs require little to no maintenance. Neon signs do require a bit of maintenance, such as checking for cracks and leaks in the tubings and cleaning out any accumulated dust and debris. Neon signs have a higher chance of breaking than LEDs and professional replacements can be costly. Neon signs can withstand cold weather, however, cold conditions may make the glass tubing more brittle and prone to damage, and neon lights should not be exposed to extreme temperature changes.

Customization

Both neon and LED signs can be customized to suit your business. However, LED signs offer the versatility of digitalization, where you can engage your customers, update your message, and add colourful images and videos to your signage. A digital sign allows you to keep your message current and continue to attract new customers.

Aesthetics

Of course, you want your sign to look good. Traditional neon lights give off a warm, vibrant glow, offering a nostalgic quality that appeals to many consumers. For businesses seeking that vintage charm, neon signs may be the perfect choice. On the other hand, Illuminated and Non-Illuminated Channel letters offer a modern alternative, providing more flexibility in design.

LEDs, which are commonly used in illuminated channel letters, have a cooler, brighter aesthetic and can be seen from a long distance, making them perfect for high-visibility locations. They also offer a wider range of colors, shapes, and sizes, giving you greater versatility in how you showcase your brand. Whether you prefer the classic feel of neon or the dynamic look of LED channel letters, each option can be tailored to meet your specific needs and attract customers effectively.

Sound

LED signs have no sound, whereas neon produces a constant low buzz. Some customers may appreciate the quiet of an LED sign whereas others are appealed by the nostalgic buzz of a neon sign.

Safety

LED signs are shatter-resistant and heat proof, whereas neon has breakable glass tubing and is hot to the touch. Today’s neon lights typically have protective features to prevent breakage.

Portability

LED signs are lightweight and are easy to transport and install. On the other hand, neon signs are heavy and prone to damage during shipping. You may need a specialist to mount your neon sign.

 

The choice between a neon sign vs. an LED sign for your business depends on your unique needs and personal preferences. There’s no doubt that LED signage offers several advantages over neon, including versatility, durability, and energy efficiency. LED lighting is suitable for many applications, including outdoor signage and indoor decorative lighting. However, the nostalgic, retro charm of a classic neon sign can’t be denied. Neon is still appealing to many consumers.  

The right choice will depend on the specific needs of your business. Whichever type of sign you choose, choosing a reputable sign company can deliver your message. Contact us today at National Neon Signs!

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digital led signs can revolutionize your business's visibility
Digital Signage

How Digital LED Signage Can Revolutionize Your Business’s Visibility

Picture this!

You’re driving down the road after sunset and see a glowing light in the distance. What can it be? As you get closer, you discover it’s a digital LED sign for a local business.

Many businesses use LED signs to increase their visibility for those passing by. A bright shining sign is a great way to attract the attention of potential customers. 

If you’re ready to see your business grow, consider the benefits of digital LED signs. At National Neon, we offer various colours and designs to help you get your message across and increase your brand recognition. The power of a digital LED sign should not be underestimated. It’s time to learn how they can improve your business’s sales and visibility.

What Is Digital LED Signage?

Digital LED signage is similar to a computer screen and can be programmed to show pictures, video, or a combination of both. It allows businesses to compete with the thousands of advertisements customers see daily. They grab attention, are flexible and act as a salesperson for your company. 

How Can Digital LED Signage Allow Your Business to Thrive and Grow? 

Digital LED signage displays dynamic imagery to promote products, services, events, and more. The human attention span is short, so making an impact is essential to gaining new customers. From the brightness of the lights to the choice of colours, these signs can be a vibrant part of your advertising mix. 

National Neon has been a signage expert for over 70 years. We know the right sign can help your business stand out and thrive. As a tool made for longevity, digital LED signs can aid your business. Here are some ways it can help you increase your business’s visibility.

Grab Your Customers’ Attention With Vibrant Visuals

One of the biggest advantages of LED signage is its ability to stand out. Bright, colourful displays of dynamic content on digital LED signs can attract the attention of those passing by and convert them into customers for your business. Creating visually appealing and captivating advertisements, promotions, and announcements promotes your message and brand identity. 

Flexibility and Customization

Using digital signage gives you the ability to choose from several options. These dynamic signs differ from their static counterparts because they can change with real-time updates and content changes. Adapting a marketing strategy to different seasons and events ensures signs are timely and up-to-date. One of the best parts about these moving signs is their ability to keep their message fresh and personalized to their target audience. 

Content Is Dynamic and Interactive

Unlike its static counterparts, digital LED signage does more than display still text and images. Animations, social media feeds, and live updates can be “cast” (or broadcast) on the signs, thanks to advanced capabilities provided by a leading sign company in Calgary. Interactive features such as touchscreens or QR codes allow businesses to encourage customer participation. Memorable interactions such as these leave a lasting impression and can result in conversion, demonstrating the dynamic solutions offered by innovative signage companies.

Marketing and Analytics Are Targeted

The use of digital LED signage offers opportunities for targeted marketing and data-driven decision-making. The National Neon team uses advanced analytics and software to track metrics such as audience demographics, viewing times, and engagement levels. Additionally, integrating vinyl lettering with digital displays can enhance visual impact and brand recognition. Businesses can use this data along with the aesthetic appeal of vinyl lettering to refine their marketing strategies, cater to specific audiences, and maximize the return on their investment.

It’s a Cost-Effective Advertising Method

The upfront costs of digital LED signage may be high, but it is worth the investment. Traditional print or billboard advertising requires recurring expenses for updates and replacement. However, digital LED signs, particularly programmable LED signs, effectively eliminate these costs. The content on these signs can be created and modified in-house. Utilizing programmable LED signage allows businesses to reduce their ongoing advertising expenses while reaching a large audience.

Brand Awareness Is Improved

Utilizing digital LED signage allows businesses to enhance their brand visibility. They are showcasing brand elements such as logos, slogans, and colour schemes in a visually appealing way. Using consistent branding across multiple digital signs reinforces the brand connection. Additionally, it builds a stronger relationship with the target audience, improving customer loyalty and trust. 

Differentiate Yourself From Competitors

In a crowded marketplace, businesses must make an impact to stand out. Digital LED signage is a unique and modern approach to advertising that sets any company apart from the competition. Visually stunning and impactful signage that leaves a lasting impression on potential customers. Embracing innovative technology allows businesses to gain a competitive edge and establish themselves as industry leaders. 

Synchronize With Digital Marketing Plan

While social marketing campaigns, website promotions, and email marketing efforts are effective, combining them with digital LED signage is even better. Reinforcing these messages on an LED sign with moving animation or images can amplify a company’s reach. Creating a cohesive brand experience allows companies to strengthen their overall marketing strategies. 

Improve the Customer Experience

Did you know you can use digital LED signage to enhance the customer experience? Creating engaging content that educates, entertains, or guides is essential to helping customers through their purchasing journey. Signs can display product demonstrations, showcase customer testimonials, and even offer wayfinding assistance. It improves customer satisfaction and loyalty. 

Stay Up-To-Date and Timely

When you make the choice to use digital LED signage, you can stay ahead of the curve. These signs allow for real-time updates, ensuring businesses can advertise time-sensitive offers, such as flash sales or event sales, right away. It lets customers stay informed and shows a business’s responsiveness and commitment to delivering exceptional service. 

How Can National Neon Signs Help Your Business?

National Neon is ahead of the curve. Our signs withstand Canada’s harsh weather conditions with a specialzed weather rating, which means they are waterproof and can withstand the rain and the elements. Our digital LED signs are manufactured with the highest possible grade for digital displays. Alongside our top weather ratings, our digital displays utilize a lightweight, fanless design (which allows for energy savings of up to 30%). The result is our clients being able to choose from some of the highest quality displays available. Reach out to give your business the visibility it needs to succeed.

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lcd vs led which is better for promoting your business
Digital Signage

LCD vs. LED: Which is better for promoting your business

LED displays and lights are becoming increasingly popular as people discover their many advantages over traditional LCDs.

For example, LED panels are significantly more durable and offer a much longer lifespan. Also, LED monitors feature higher screen resolution. So it’s no surprise that LED displays are better for showing off what businesses have to offer their target customers.

So when it comes to choosing a new monitor, there are a lot of factors to consider.

Size, resolution, and price are all important factors, but for many people, the type of monitor is just as important. 

Advantages of LED (Compared to LCD monitor)

One significant advantage of LED monitors is that they are much easier to install than LCD monitors.

One of the most significant advantages of LED monitors is that they are much easier to install than LCD monitors.

Thanks to their slim design and lack of backlight components, LED monitors can be installed quickly and easily. In contrast, LCD monitors require careful calibration and adjustment before producing an acceptable image.

So if you’re looking for a monitor that’s easy to install, LED is the way to go.

LED (Light Emitting Diodes) offers a broader range of colors and brightness levels than LCDs (Liquid Crystal Display).

One of the most significant advantages of LEDs is their broader range of colors and brightness levels.

Since LED displays use full-array LED backlighting rather than one big backlight, LED has much better contrast than LCDs. LCD backlighting only shows white and black, but LED backlighting emits the entire RGB spectrum, providing more contrast between the colors.

LCDs, on the other hand,  are limited to a smaller palette of colors. As a result, if you’re looking for a monitor that can display a wider range of colors, an LED model is the way to go.

LED backlighting is more efficient than LCDs.

Raise your hand if you’re NOT looking to save money on your energy bills. That’s what we thought. Well, you’re in luck. LED backlighting is more energy-efficient than LCDs. Light-emitting diodes, or LEDs, are solid-state lighting solutions that use a semiconductor to convert electricity into light. They use fewer watts, reducing your carbon footprint. Opting for programmable LED signs can further enhance energy savings, making them an ideal choice for both environmental and economic efficiency.

To illustrate, LED lights use roughly 50 watts, while similar LCD lighting will use 60.

LED monitors require less maintenance than LCD monitors, making them a hassle-free option.

One of the most significant benefits of LED monitors is they require less maintenance than LCD monitors. LED monitors do not suffer from image retention or screen burn-in, so there is no need to change the screen saver or let the monitor rest frequently.

In addition, LED monitors have a longer lifespan than LCD monitors, so you won’t have to replace them as often. This longer lifespan creates less waste. Win-win-win.

The image quality in LED monitors is better than in LCDs, offering a sharper image and better contrast.

Regarding image quality, there is a clear winner between LCD and LED monitors: LED monitors offer a sharper image and better contrast. LCD monitors use a backlight that illuminates the entire screen, resulting in a softer appearance. In comparison, LED monitors use an array of small light-emitting diodes to provide direct lighting, resulting in a sharper image.

In addition, LED monitors have higher contrast ratios than LCDs, making it easier to see details in the screen’s dark and light areas. As a result, LED monitors offer a superior viewing experience for both work and play. 

Final thoughts

Digital signage is a great way to get your message out there. It’s eye-catching, interactive, and can be updated in real-time. Plus, it’s a great way to reach a captive audience. This type of advertising is perfect for businesses that want to stay relevant and top-of-mind for their customers. So if you’re looking for an LED display for your business, give us a call or fill out our contact form today.

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digital sign design tips
Digital Signage

Digital sign design tips

Designing digital signs has a bit of a learning curve – but with these tips, you will be a pro in no time! 

Make a plan

First and foremost, you need to consider the purpose of your sign. What do you want to say? How, where and when will it be used? 

Make it easy for audiences.

Once you have a clear idea of your sign’s goal, you can start thinking about the design. Keep it simple – too much information will only confuse people. And make sure the sign is easy to read from a distance.

 

Call to action

Consider making a clear call to action on the sign. What do you want people to do? For example, ‘Come to our store’ or ‘Like Us on Facebook’.

 

Colour

Use colours wisely – fewer colours will make your sign clearer and easier to read. Stick to two or three colours maximum, and use high-contrast colours for easy viewing. Meaning, don’t put yellow font on a white background. 

High-contrast colours can help your display grab attention, even from a distance. This can be especially helpful if you’re trying to catch the eye of passersby.

 

Text styles and font size

Same goes for font styles. Use simple, legible font styles. Avoid complex or over-designed fonts, and choose a text size that can be read from the road. Your sign should be visible even when driving past at high speeds.

 

Keep motion to a minimum.

Animation is a valuable and entertaining tool for digital signage displays. However, reading text with moving elements, such as scrolling or bouncing text, is difficult and can distract from multiple moving elements at once. You want it to draw attention, not distract viewers with unnecessary motions. A little here and there is fine, but don’t overdo it. Especially if you’re trying to catch the attention of people driving. 

 

Keep updating the content.

You should update content regularly and refresh frequently. Frequent updates keep the value that the sign provides your business high.

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Benefits of digital signage advertising
Digital Signage

Benefits of Digital Signage Advertising

Digital signage advertising has been a popular marketing tool for businesses more or less since it made its way to the market. There are tons of benefits to using it. Let’s go through some of the benefits and talk about why advertising with digital signage could really benefit your business.

Target your specific audiences

Digital signage is a great way to target specific audiences. Businesses can choose the right physical spots for their signs based on demographics such as age, income, and interests. Meaning, you will be able to put your message in front of the right people, in the right place. Using this type of advertising, you will reach customers who wouldn’t usually see your message, such as those inside a retail store or on a busy street. 

Think, for example, about putting a sign showing all your stocking stuffers in the area leading up to the register starting at the beginning of December. 

 

Enhanced engagement

Digital signage helps enhance engagement by providing an in-your-face visual means of communication that captures attention and interest. It will get WAY more views than traditional advertising. By using digital signage, businesses provide information and updates in a much more engaging way than print, encouraging customers or employees to take notice and act. Additionally, when using digital signage to deliver targeted content based on demographics or interests, this further boosts engagement.

 

Higher growth

According to a recent study, digital signage has helped businesses increase sales by over 33%. By providing information and promotions to customers in a highly visible and conveniently placed manner, digital signage will increase foot traffic, leading to more sales. It’s just playing the numbers.

Additionally, digital signage can improve customer service by providing directions, making special announcements, and displaying wait times. That last part will significantly cut down the impatience of customers waiting for something. 

 

Cost-effectiveness

Digital signage is a cost-effective way to advertise and inform customers about your business. It saves money (and trees!) on printed materials and labour costs, while reaching a wider yet more targeted audience with your message. In addition, they are easy to update and change, so you can keep your customer base informed of new products, services, and promotions on the fly.

 

Boosting sales

Digital signage is a great way to boost sales and increase customer awareness. By displaying engaging content, you can capture the attention of potential customers and turn them into paying customers. Plus, digital signage works to promote your brand and build customer loyalty.

 

Changing messages quickly and easily

Digital signage is an easy and effective way to change messages quickly and easily. If you need to update your messages frequently, or if you have multiple locations, just pop on into the area where the controls are, and change it up. You can also use it to create custom messages for your customers or employees when an idea pops into your head. AND, just by observing, you can see what’s working and what isn’t, and change the messages that aren’t.

 

Increasing social and digital presence

Digital signage is an excellent way for businesses to increase their social and digital presence. It allows companies to display their latest products, services, and promotions more engagingly and interactively, and helps businesses connect with their customers on a more personal level. So say you know your customers are tik tok fanatics, in between your promos and sales, you can flash your tik tok user info and encourage them to follow and tag you.

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