National Neon is proud to provide its customers with the option to lease signage.
Unlike the majority of signage companies we carry our own financial paper, and are therefore committed to our service and maintenance obligations.
THE BASICS: LEASING VS. PURCHASE
A company should ask itself if the capital needed to purchase signage could be better invested in other areas of the company that would yield a better return. By leasing signage you are effectively freeing up capital that would otherwise be tied up in a depreciating asset.
SERVICE & MAINTENANCE
Often, companies do not consider the cost of maintaining and servicing their signage. By leasing you avoid unexpected financial surprises. Your lease payments include planned maintenance and service work to ensure your sign will be well cared for.
Most reputable sign companies place a warranty on their products good for a period of one year from the date of purchase. When leasing a sign, the term of the warranty coincides with the term of lease (generally 60 months or 5 years). With National Neon, the maintenance is covered in our rent. So think of it as a free extended warranty! Just a tip: Always exercise caution when it comes to other companies as some leases do not cover maintenance, separating the rent obligation from the service provider.
Don’t worry you’re covered! Under our Lease we carry full insurance coverage ($2,000,000 PL & PD) to protect our customers from any unforeseen events that might be a result of damage caused by signage.
A company often changes its image (logo, colours, slogan) over the course of time. As signage is the first form of image communication it too must be changed. If the signage was originally purchased, a change usually means new signage and another substantial capital investment, with very little to zero recovery of cost on the original signage. A lease provides customers with the flexibility to consider changing their image without the implications of the high cost and original sunk capital. After the term of the lease is up (typically 5 years) the customer has the option to renew the lease and keep the same signage or start a new lease with new signage.
Typically, used signage has very little, if any trade-in value. In fact signage is generally ignored when valuing a company’s assets. When a business trades hands, the signage is greatly discounted due to the fact that it offers no measurable bottom line benefit. As the seller of the business, your investment in signage would be a sunk cost. Our leases can be assumed by the purchaser and the lease payments can be easily budgeted for in their financial forecasts.
When purchased, signage requires a high up front investment of capital with a slow write-off as a depreciated asset. After 5 years a company would have depreciated their signage only 60%. By leasing you take advantage of a full tax write-off, as the monthly payments are 100% allowable as a marketing expense.