It’s time to go back to basics! That’s right—even today, monument signs can still make an impact. If you’re a local business looking to stand out in your community, this is the way to go. These ground level signs are often anchored in stone, brick, metal or high-density foam and can still make your place of business shine.
Are you a school, medical office, retail plaza, church or corporate campus. No matter what type of business you are, a monument sign can work for you. Let’s learn about how a monument sign can showcase your brand.
Monument Signs Explained
A monument sign is a freestanding, low profile sign that sits by a building’s entrance or along a roadway. In contrast to their pylon and pole counterparts, they are closer to the ground and tend to be between three and six feet tall. This makes it more grounded and readable from a distance.
They tend to be made of the following materials:
- Stone or brick masonry
- Concrete
- Metal panels
- Stucco or acrylic
- Routed or sandblasted foam (for cost-effective replicas)
- Digital LED panels (for modern messaging)
Monument signs are classic and never go out of style. Even in our modern world, they still hold relevance. We will discuss why they still matter now next.
How Monument Signs Hold Up Today
When everyone is looking down at their phones, they might not notice a sign. However, that’s where you’d be wrong. These signs sit at eye-level. Check out some of the reasons businesses still turn to monument signs:
- Builds Credibility: A professionally designed monument says a lot about your business. It shows you are established, permanent and proud of your brand.
- Anchor Your Brand: Temporary and digital ads come and go, but monument signs are forever. Think of it like a landmark that customers will remember.
- Fuses Retro and Modern Influences: Even monument signs can use backlit logos, digital displays and QR codes. The material the display sits on combines tradition with trust.
From past to present, monument signs get the job done. They truly are unforgettable. We will learn about how to effectively design a monument sign next.
Designing the Perfect Monument Sign
Wondering how to make your monument sign a staple of your neighbourhood? Well, there are few ways to stand out even in streets filled with signs. Try out the following;
- Match Architecture: Your sign should complement your building and surrounding landscape. A cohesive theme helps build trust.
- Simple Messaging: All you need on your sign is your business name, logo and an optional tagline. Keep digital messages short and readable.
- Make Everything Legible: Fonts, colours, contrast and lighting should be chosen with visibility in mind. This is especially true for drive-by traffic.
- Think Long-Term: Durable materials and timeless designs should be your top priorities. If you maintain it, your monument sign can last 20+ years.
Whether you have a monument sign or not, design is everything. After all, you’re putting out an image of your brand to the world. It should represent you and your business.
Let Legacy Meet Longevity With a Monument Sign!
Sometimes, it’s a good thing to go back to classics—monument signs prove it! They can showcase your brand and message if you use them correctly. Need help with your monument sign? You can count on National Neon Signs. We are your sign design and installation experts.
Ready to experience the benefits of monument signs? Contact us today!
