Your storefront sign does more than just display your business name; it works around the clock to advertise your brand and attract new customers. In fact, for many people, your sign is the very first impression they have of your business. The size of your sign has a huge impact on visibility and readability for passersby, while also shaping the professional image of your business.
So, how big should a storefront sign be? That will depend on several factors, including your business’s location, size and your specific brand. In this post, we’ll explore how to determine the ideal size sign for your business.
How big should a storefront sign be?
Your storefront sign should be large enough to be easily visible and legible from the street or sidewalk outside your business, yet proportional to your shopfront or building facade. While there is no one “right” size sign, there are several common standard dimensions that work well for businesses of different scales, including:
- 18″x24″ to 24″x36″ – Small businesses, boutique shops, cafes, kiosks etc.
- 36″x48″ to 48″x96″ – Mid-sized retail, restaurants, offices, etc.
- 48″x120″-72″x180” – Large retail stores, big-box stores, commercial buildings, etc.
These are just general guidelines, and there are many factors to consider when determining the right size of your storefront sign for your business. Let’s take a closer look at these factors:
1. Location
The location of your business plays a major role when choosing a sign size. Busy, urban streets with a lot of traffic and competing businesses might need a larger sign to stand out, whereas a smaller sign might be adequate in a quieter, suburban area.
2. Visibility and Distance
Your sign should be easily seen and readable from a distance. Consider where most people will view your sign from: Will they be walking along the sidewalk or driving by on a busy highway? The farther away people are when they see your sign, the larger it will need to be to remain clear and legible. It’s also important to think about potential obstructions, such as trees, street lamps or neighbouring buildings that could block the view of your sign.
3. Storefront Size
Your sign should naturally complement your space and your business’s exterior. A sign that’s too small might look lost on a large building and a sign that’s too large can overwhelm a smaller space. On the other hand, a well-proportioned sign helps create a professional, polished appearance. When designing your sign, consider the width of your storefront and the available mounting space. A good rule of thumb is that a storefront sign should occupy about 60-75% of the designated space above the entrance.
4. Brand Identity and Design
Your sign should reflect your brand identity, and it needs to be large enough to display your business name, logo or any key design elements without appearing crowded or difficult to read. Complex signs with many details or graphics may need additional space compared to a more minimalist design. The goal is to clearly communicate your brand while remaining legible and visually appealing to passersby.
5. Budget
A larger sign generally costs more to produce and install, so your budget may influence its final size. However, investing in a high-quality, well-designed sign that’s appropriately sized for your storefront will often yield a stronger return than opting for the cheapest option available. Ultimately, your sign should be sized to balance its impact and cost, giving the best long-term value without exceeding your financial limits.
6. Local Regulations
Many cities or municipalities set limits on storefront sign dimensions, so always check local regulations before finalizing your design.
Can I have a custom-sized storefront sign?
Yes! You can absolutely have a custom-sized storefront sign. While there are many standard options, you can also choose a fully custom sign tailored to your business and building. Working with an experienced sign manufacturer allows you to choose the exact dimensions, shape and style to perfectly fit your storefront and brand.
Choosing the right size for your storefront sign can make a strong first impression, reflect your brand and fit your space. If you’re ready to create a sign that perfectly suits your business, contact us today at National Neon Signs to get started.
