architectural lighting and building accents in modern design

Illuminating Architecture: The Role of Architectural Lighting and Building Accents in Modern Design

Make your building shine in the darkness with architectural lighting and building accents. 

Many people put a lot of thought into the design of their indoor lighting, but outdoor lighting is just as, or maybe even more, important because it’s your business’s first impression on the outside world. 

In a packed city, you need a way for your business to stand out. Some extra lighting and exterior decor can give your building the flair it needs for that extra impact.

People will notice complex lighting designs and building features if they are dynamic enough. The right amount of illumination on the walls allows your business to stand on its own and makes your brand more recognizable.

What role do architectural lighting and building accents play in modern design? It’s time to find out.

What Is the Importance of Architectural Lighting and Building Accents in Modern Design? 

There are several benefits to utilizing architectural lighting and building accents. Here are some ways you can use these methods to your business’s advantage. 

Understanding the Impact of Architectural Lighting

Architectural lighting utilizes light to enhance your building. Strategically placing light fixtures, using various lighting techniques and understanding the interaction between light and space are essential during this process. The goal is to make the building look aesthetically pleasing while getting the attention of potential customers and visitors. Applications make an impact on all types of structures. 

Using Lighting Design to its Full Potential

Lighting design is an art form in its own right. An understanding of architectural features, the desired mood, and the purpose of the space all matter. Lighting designers, such as those from National Neon, take colour temperature, intensity, direction, and control to help the building look aesthetically pleasing. Manipulating light and shadow allows designers to showcase textures, highlight details, and bring the building to life.

Showcasing the Building’s Natural Features

Every building is unique and accent lighting can make each one pop. A well-designed lighting plan can make people remember a building and the area around it. Casting light onto elements such as facades, arches, or columns allows designers to emphasize their form, texture and unique details. The interaction between light and shadow adds depth and dimension to a structure. The lights create a show for anyone walking by.

Emphasizing Ambiance and Mood

Different types of lighting have unique effects on viewers. They can evoke various emotions and shape the mood of a space. Similar to walking into a room, lighting sets a specific ambiance for a space and has an impact on those passing by. For example, soft, warm lighting is calm and relaxing. In contrast, vibrant lighting creates a sense of energy and excitement. The selection and position of each lighting fixture allows architects and designers to make their decor align with the purpose of the space. 

Creating a Sustainable Future Through Technological Innovation

LED lighting is a sustainable light source. It is growing in popularity because of its low energy consumption, long lifespan, and versatility. Sensors and dimmers can adjust the appearance of the lighting levels. It also allows architects and designers to create sustainable lighting displays without compromising on aesthetics of functionality. 

Are you ready to embrace architectural lighting and building accents? Contact National Neon for an estimate today.

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monument signs define corporate and retail spaces

Anchoring Your Brand: How Monument Signs Define Corporate and Retail Spaces

If you’re looking to mark your property or business in a creative way, consider a monument sign.

These large signs stand at eye level and act as a landmark for properties. They come in various shapes and sizes, which allows for large amounts of customization. They can even have slots for multiple tenants. Such business signs are essential to creating and retaining business. In areas with high amounts of traffic, monument signs are your best friends.

Monuments with dynamic designs attract customers and spread brand awareness. Choosing one that suits your needs can help you create a great first impression on customers.

How Can a Monument Sign Help Your Business Succeed?

Signage with a creative design can aid corporate and retail spaces in a major way. Generally, signs are used to advertise products or send a message to customers. Here are some of the ways monument signs help your business thrive. 

Brings In Customers

Those driving or walking are more likely to notice the information on a monument sign because it is at eye level. An outdoor sign with the name of your business and logo can attract the attention of potential customers. The result is more people visiting your business to purchase your products or use your services. 

Multiple Purposes

Monument signs do more than display the name and logo of your business. They can also include elements such as your store hours, phone number and other important information. Essentially, these signs serve as landmarks to showcase the location of your business and bring in more customers. A memorable sign is a great way to get and retain customers. 

Creative Design Elements

Monument signage can utilize brick, natural stone, concrete, iron or other forms of metal into its design. It can allow your business to choose its own style. Whether your company prefers a sleek, modern look or a rustic, classic look, a monument sign has you covered. You can incorporate logos, emblems, or graphics into the design to maintain brand consistency and add a personal touch.  

Acting as Directions

Putting a monument at the entrance to your property will help visitors find their way to your business. If your building is not visible from the road, utilizing a monument sign is an effective way to direct people to your business. Customers being able to find their way to your store creates higher sales. That’s part of the reason public places use these signs so often. 

Saves You Money

A custom monument sign resists harsh weather conditions and can last for several years. They are made to last and made from high-quality, weather-resistant materials such as stone, stainless steel, or plastic. Utilizing these signs saves you the extra amounts of money you would spend on billboards. Several options are also available, even if you have to stick to a budget.

Monument signage allows you to incorporate your ideas and spread brand awareness, translating into more sales. Are you ready to experience the benefits of a monument sign? Contact National Neon today.

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pylon signs
Storefront Signage

Stand Tall and Stand Out: The Benefits of Pylon Signs for Your Business in Canada

Offering tremendous creative possibilities, a good pylon sign can lead to more customers and higher sales.

The right pylon sign can amplify your business’s message and increase its daily visibility. A pylon sign is a tall outdoor sign that’s held up by two poles or another solid structure. There are several options on the market for businesses in strip malls, business parks, and industrial areas. A large sign can work well in many locations. 

The perfect design attracts the attention of customers. Additionally, pylon signage makes you stand out in high-traffic areas compared to competing businesses. Consider adding one to your next advertising project. 

Do you need a new way to advertise? Let a pylon sign help you reach the height of your success today.

What Are the Benefits of Pylon Signs for Canadian Businesses?

Pylon signs provide your customers with valuable information about your business and are one of the most effective advertising methods on the market. What makes them so great? It’s time to find out. 

Increases Visibility

The most obvious benefit of pylon signs is how much visibility they give your business. Regardless of height, these signs are easy to spot from any distance. Some signs light up at night for people to see from the roadside without getting out of their vehicles. A pylon sign is especially helpful when your storefront is not visible to those passing by. 

Customization Options

Several types of pylon signs are available, and you can customize yours to suit your business. They give you the gift of choice. There are various sizes, colours, and fonts to choose from. One of the biggest advantages of pylon signs is their size, so using creative graphics that don’t take away from your business’s message is essential. Luckily, these signs are easy to change and update. 

Low Maintenance

Another great feature of pylon signs is they’re easy to maintain. The majority of pylon signs use inserts, and all you need to do is change the insert when you want to update the information on your sign. The customization makes it easy to advertise store promotions and new product lines. Digital LED signs are another option. 


Using pylon signs to advertise your business is cost-effective and requires little maintenance. Additionally, such signs are cheaper than billboards, but still convey your message. If you’re looking to save money while attracting more customers, a pylon sign is the type of sign you want to order. 

Good Looks

Incorporating pylon signs with attractive designs into your marketing plan can set you apart from the competition. It can bring customers into your store and make a difference in sales. Being able to change your sign quickly allows you to showcase new products and services as they become available. In turn, you can expand your customer base. 

No matter the location of your building, pylon signs can have a huge impact on your business. You can customize them to suit your needs and requirements. Contact National Neon to learn more about the benefits of pylon signs.

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effective storefront signage
Storefront Signage

Creating a Lasting First Impression: The Art of Effective Storefront Signage

A well-designed storefront sign is your first impression on the world around you.

A business needs impactful storefront signs to market itself. Effective signage amplifies a brand and attracts a customer base. Businesses often underestimate the art of storefront signage. 

Having a large storefront sign that attracts the attention of those passing by can increase sales. Additionally, signage can make you stand out and not get lost in the hustle and bustle of the street.

Are you ready to create a lasting first impression? Here’s how effective storefront signage can help.

How Does Effective Storefront Signage Create a Lasting First Impression?

There are several benefits to having amazing signage outside your store. Each part of the sign contributes to your business’s sales, from the colours and graphics, right down to the style of the letters. Here are some of the ways signs can help your store succeed.

Better Visibility

The design of the sign on the front of your store has an impact. Factors like size and location can bring in more customers because it becomes easier for them to see what you offer. Making people aware of your presence is essential for those with storefronts. Many options are available, so get creative with your lettering and the areas where you put your signs. 

Brand Consistency

A good sign uses your company’s colours, font, and imagery, such as logos, to enhance your business’s branding. Not only does branding make you more memorable to your customers, but it also creates a cohesive image for your company. Customers understanding your brand can increase sales and encourage them to return when you put new products on the market.


Placing signs that advertise promotions and discounts will bring customers into your store. Large discounts and limited time offers can encourage people to visit your store to see what’s on sale. More traffic translates to higher sales, and limited time offers enable customers to shop and save money. It’s a great way to showcase your products and services and get returning customers.

Attracting Attention

Creative and innovative signs attract customers. Using vibrant colours, various shapes and recognizable images can bring customers into your store. Wayfinding signs at intersections or on nearby streets are a great way to direct customers to your business and increase visibility – just remember to follow your city’s regulations. Using lights and moving objects can help your signs stand out.


Proper signage can showcase important announcements. You can use signs to announce a grand opening, or management changes, or to advertise the launch of a new product line. These changes can affect your customers. Those who had a negative experience may return if they notice a change in management. New products can also attract new customers. 

Are you ready to upgrade your storefront signage? Consider hiring a professional with a large selection of high quality materials to choose from. The increase in sales makes new signage well worth the investment. Contact National Neon for a quote today.

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wayfinding signs
Wayfinding Signage

Navigating Success: The Impact of Wayfinding Signs in Hotels, Hospitals, and Airports

That’s where wayfinding signage comes to the rescue. Providing visitors with information and directions, these signs are essential in many environments.

People visit hotels, hospitals, and airports daily and are often on their way to a specific destination. A wayfinding system, whether to an elevator, room, or flight gate, is usually required.

Having signs within your business will save you and your customers time. Asking for directions will become less frequent, making it easier for everyone. Here’s how wayfinding signs make an impact in various locations.

What Are Wayfinding Signs?

Wayfinding signs help people navigate from point A to point B. They are often found in local airports, hospitals, and hotels and are sometimes unnoticed and underappreciated. 

Where Are Wayfinding Signs Helpful?

Wayfinding signage is common in locations we visit every day. Offering guidance to customers and clients, a good design is often overlooked. Here are some of the places to find this signage and how it is used.


With many gates, stores, restaurants, and operational centres, airports can quickly confuse passengers. Missing a flight or connection can slow down travel times and be more than just inconvenient. Signs indicating where to find gates help passengers to catch their flights on time.


Navigating a hospital for the first time without any direction can be challenging. Whether you’re visiting a family member, undergoing a procedure, or inquiring about a medical issue, finding the location you’re looking for is important. Signage is an effective way to navigate a new environment. 


Hotels offer many types of amenities, such as pools, fitness centres, and spas. Having signage to show guests where to go is not only convenient but also profitable. It also saves employees time and lets guests experience everything the hotel offers. 

What Are the Benefits of Wayfinding Signs?

There are many advantages to wayfinding signage. It is versatile and works in various locations. Here are some of the benefits of wayfinding signage.

Better Customer Experience

Wayfinding signage tells customers where to go without having to ask for help. Such signs can improve the customer’s experience at your business as they can find their destination quickly and easily. 

Eliminates Confusion

Getting lost is frustrating and can lead to a negative customer experience. That’s where identification signs come in. A sign indicating where each location is with a well-designed graphic will help customers find what they are looking for without trouble. 

Improves Safety

Having a way to direct patrons to safety is important. Directions to emergency exits, elevators, stairways, and other important areas are essential during emergencies. Plan ahead with wayfinding signage. 

Where Can I Get Wayfinding Signs?

If you’re looking for an experienced wayfinding sign designer, look no further than National Neon. We provide signs to clients in Calgary, Edmonton, Lethbridge, Toronto, and Vancouver. With over 70 years of experience, our team is here to help; contact us for a quote today.

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digital led signs can revolutionize your business's visibility
Digital Signage

How Digital LED Signage Can Revolutionize Your Business’s Visibility

Picture this!

You’re driving down the road after sunset and see a glowing light in the distance. What can it be? As you get closer, you discover it’s a digital LED sign for a local business.

Many businesses use LED signs to increase their visibility for those passing by. A bright shining sign is a great way to attract the attention of potential customers. 

If you’re ready to see your business grow, consider the benefits of digital LED signs. At National Neon, we offer various colours and designs to help you get your message across and increase your brand recognition. The power of a digital LED sign should not be underestimated. It’s time to learn how they can improve your business’s sales and visibility.

What Is Digital LED Signage?

Digital LED signage is similar to a computer screen and can be programmed to show pictures, video, or a combination of both. It allows businesses to compete with the thousands of advertisements customers see daily. They grab attention, are flexible and act as a salesperson for your company. 

How Can Digital LED Signage Allow Your Business to Thrive and Grow? 

Digital LED signage displays dynamic imagery to promote products, services, events, and more. The human attention span is short, so making an impact is essential to gaining new customers. From the brightness of the lights to the choice of colours, these signs can be a vibrant part of your advertising mix. 

National Neon have been signage experts for over 70 years. We know the right sign can help your business stand out and thrive. As a tool made for longevity, digital LED signs can aid your business. Here are some ways it can help you increase your business’s visibility.

Grab Your Customers’ Attention With Vibrant Visuals

One of the biggest advantages of LED signage is its ability to stand out. Bright, colourful displays of dynamic content on digital LED signs can attract the attention of those passing by and convert them into customers for your business. Creating visually appealing and captivating advertisements, promotions, and announcements promotes your message and brand identity. 

Flexibility and Customization

Using digital LED signage gives you the ability to choose from several options. These dynamic signs differ from their static counterparts because they can change with real-time updates and content changes. Adapting a marketing strategy to different seasons and events ensures signs are timely and up-to-date. One of the best parts about these moving signs is their ability to keep their message fresh and personalized to their target audience. 

Content Is Dynamic and Interactive

Unlike its static counterparts, digital LED signage does more than display still text and images. Animations, social media feeds, and live updates can be “cast” (or broadcast) on the signs. Interactive features such as touchscreens or QR codes allow businesses to encourage customer participation. Memorable interactions such as these leave a lasting impression and can result in conversion. 

Marketing and Analytics Are Targeted

The use of digital LED signage offers opportunities for targeted marketing and data-driven decision making. The National Neon team uses advanced analytics and software to track metrics such as audience demographics, viewing times, and engagement levels. Businesses can use this data to refine their marketing strategies, cater to specific audiences, and maximize the return on their investment. 

It’s a Cost-Effective Advertising Method

The upfront costs of digital LED signage may be high, but it is worth the investment. Traditional print or billboard advertising requires recurring expenses for updates and replacement. However, digital LED signs effectively eliminate these costs. The content on these signs can be created and modified in-house. Utilizing digital LED signage allows businesses to reduce their ongoing advertising expenses while reaching a large audience. 

Brand Awareness Is Improved

Utilizing digital LED signage allows businesses to enhance their brand visibility. They are showcasing brand elements such as logos, slogans, and colour schemes in a visually appealing way. Using consistent branding across multiple digital signs reinforces the brand connection. Additionally, it builds a stronger relationship with the target audience, improving customer loyalty and trust. 

Differentiate Yourself From Competitors

In a crowded marketplace, businesses must make an impact to stand out. Digital LED signage is a unique and modern approach to advertising that sets any company apart from the competition. Visually stunning and impactful signage that leaves a lasting impression on potential customers. Embracing innovative technology allows businesses to gain a competitive edge and establish themselves as industry leaders. 

Synchronize With Digital Marketing Plan

While social marketing campaigns, website promotions, and email marketing efforts are effective, combining them with digital LED signage is even better. Reinforcing these messages on an LED sign with moving animation or images can amplify a company’s reach. Creating a cohesive brand experience allows companies to strengthen their overall marketing strategies. 

Improve the Customer Experience

Did you know you can use digital LED signage to enhance the customer experience? Creating engaging content that educates, entertains, or guides is essential to helping customers through their purchasing journey. Signs can display product demonstrations, showcase customer testimonials, and even offer wayfinding assistance. It improves customer satisfaction and loyalty. 

Stay Up-To-Date and Timely

When you make the choice to use digital LED signage, you can stay ahead of the curve. These signs allow for real-time updates, ensuring businesses can advertise time-sensitive offers, such as flash sales or event sales, right away. It lets customers stay informed and shows a business’s responsiveness and commitment to delivering exceptional service. 

How Can National Neon Signs Help Your Business?

National Neon is ahead of the curve. Our signs withstand Canada’s harsh weather conditions with a specialzed weather rating, which means they are waterproof and can withstand the rain and the elements. Our digital LED signs are manufactured with the highest possible grade for digital displays. Alongside our top weather ratings, our digital displays utilize a lightweight, fanless design (which allows for energy savings of up to 30%). The result is our clients being able to choose from some of the highest quality displays available. Reach out to give your business the visibility it needs to succeed.

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lcd vs led which is better for promoting your business
Digital Signage

LCD vs. LED: Which is better for promoting your business

LED displays and lights are becoming increasingly popular as people discover their many advantages over traditional LCDs.

For example, LED panels are significantly more durable and offer a much longer lifespan. Also, LED monitors feature higher screen resolution. So it’s no surprise that LED displays are better for showing off what businesses have to offer their target customers.

So when it comes to choosing a new monitor, there are a lot of factors to consider.

Size, resolution, and price are all important factors, but for many people, the type of monitor is just as important. 

Advantages of LED (Compared to LCD monitor)

One significant advantage of LED monitors is that they are much easier to install than LCD monitors.

One of the most significant advantages of LED monitors is that they are much easier to install than LCD monitors.

Thanks to their slim design and lack of backlight components, LED monitors can be installed quickly and easily. In contrast, LCD monitors require careful calibration and adjustment before producing an acceptable image.

So if you’re looking for a monitor that’s easy to install, LED is the way to go.

LED (Light Emitting Diodes) offers a broader range of colors and brightness levels than LCDs (Liquid Crystal Display).

One of the most significant advantages of LEDs is their broader range of colors and brightness levels.

Since LED displays use full-array LED backlighting rather than one big backlight, LED has much better contrast than LCDs. LCD backlighting only shows white and black, but LED backlighting emits the entire RGB spectrum, providing more contrast between the colors.

LCDs, on the other hand,  are limited to a smaller palette of colors. As a result, if you’re looking for a monitor that can display a wider range of colors, an LED model is the way to go.

LED backlighting is more efficient than LCDs.

Raise your hand if you’re NOT looking to save money on your energy bills. That’s what we thought. Well, you’re in luck. LED backlighting is more energy-efficient than LCDs. Light-emitting diodes, or LEDs, are a solid-state lighting solution that use a semiconductor to convert electricity into light. They use fewer watts, reducing your carbon footprint.

To illustrate, for LED lights using roughly 50 watts, similar LCD lighting will use 60.

LED monitors require less maintenance than LCD monitors, making them a hassle-free option.

One of the most significant benefits of LED monitors is they require less maintenance than LCD monitors. LED monitors do not suffer from image retention or screen burn-in, so there is no need to change the screen saver or let the monitor rest frequently.

In addition, LED monitors have a longer lifespan than LCD monitors, so you won’t have to replace them as often. This longer lifespan creates less waste. Win-win-win.

The image quality in LED monitors is better than in LCDs, offering a sharper image and better contrast.

Regarding image quality, there is a clear winner between LCD and LED monitors: LED monitors offer a sharper image and better contrast. LCD monitors use a backlight that illuminates the entire screen, resulting in a softer appearance. In comparison, LED monitors use an array of small light-emitting diodes to provide direct lighting, resulting in a sharper image.

In addition, LED monitors have higher contrast ratios than LCDs, making it easier to see details in the screen’s dark and light areas. As a result, LED monitors offer a superior viewing experience for both work and play. 

Final thoughts

Digital signage is a great way to get your message out there. It’s eye-catching, interactive, and can be updated in real-time. Plus, it’s a great way to reach a captive audience. This type of advertising is perfect for businesses that want to stay relevant and top-of-mind for their customers. So if you’re looking for an LED display for your business, give us a call or fill out our contact form today.

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digital sign design tips
Digital Signage

Digital sign design tips

Designing digital signs has a bit of a learning curve – but with these tips, you will be a pro in no time! 

Make a plan

First and foremost, you need to consider the purpose of your sign. What do you want to say? How, where and when will it be used? 

Make it easy for audiences.

Once you have a clear idea of your sign’s goal, you can start thinking about the design. Keep it simple – too much information will only confuse people. And make sure the sign is easy to read from a distance.


Call to action

Consider making a clear call to action on the sign. What do you want people to do? For example, ‘Come to our store’ or ‘Like Us on Facebook’.



Use colours wisely – fewer colours will make your sign clearer and easier to read. Stick to two or three colours maximum, and use high-contrast colours for easy viewing. Meaning, don’t put yellow font on a white background. 

High-contrast colours can help your display grab attention, even from a distance. This can be especially helpful if you’re trying to catch the eye of passersby.


Text styles and font size

Same goes for font styles. Use simple, legible font styles. Avoid complex or over-designed fonts, and choose a text size that can be read from the road. Your sign should be visible even when driving past at high speeds.


Keep motion to a minimum.

Animation is a valuable and entertaining tool for digital signage displays. However, reading text with moving elements, such as scrolling or bouncing text, is difficult and can distract from multiple moving elements at once. You want it to draw attention, not distract viewers with unnecessary motions. A little here and there is fine, but don’t overdo it. Especially if you’re trying to catch the attention of people driving. 


Keep updating the content.

You should update content regularly and refresh frequently. Frequent updates keep the value that the sign provides your business high.

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Benefits of digital signage advertising
Digital Signage

Benefits of Digital Signage Advertising

Digital signage advertising has been a popular marketing tool for businesses more or less since it made its way to the market. There are tons of benefits to using it. Let’s go through some of the benefits and talk about why advertising with digital signage could really benefit your business.

Target your specific audiences

Digital signage is a great way to target specific audiences. Businesses can choose the right physical spots for their signs based on demographics such as age, income, and interests. Meaning, you will be able to put your message in front of the right people, in the right place. Using this type of advertising, you will reach customers who wouldn’t usually see your message, such as those inside a retail store or on a busy street. 

Think, for example, about putting a sign showing all your stocking stuffers in the area leading up to the register starting at the beginning of December. 


Enhanced engagement

Digital signage helps enhance engagement by providing an in-your-face visual means of communication that captures attention and interest. It will get WAY more views than traditional advertising. By using digital signage, businesses provide information and updates in a much more engaging way than print, encouraging customers or employees to take notice and act. Additionally, when using digital signage to deliver targeted content based on demographics or interests, this further boosts engagement.


Higher growth

According to a recent study, digital signage has helped businesses increase sales by over 33%. By providing information and promotions to customers in a highly visible and conveniently placed manner, digital signage will increase foot traffic, leading to more sales. It’s just playing the numbers.

Additionally, digital signage can improve customer service by providing directions, making special announcements, and displaying wait times. That last part will significantly cut down the impatience of customers waiting for something. 



Digital signage is a cost-effective way to advertise and inform customers about your business. It saves money (and trees!) on printed materials and labour costs, while reaching a wider yet more targeted audience with your message. In addition, they are easy to update and change, so you can keep your customer base informed of new products, services, and promotions on the fly.


Boosting sales

Digital signage is a great way to boost sales and increase customer awareness. By displaying engaging content, you can capture the attention of potential customers and turn them into paying customers. Plus, digital signage works to promote your brand and build customer loyalty.


Changing messages quickly and easily

Digital signage is an easy and effective way to change messages quickly and easily. If you need to update your messages frequently, or if you have multiple locations, just pop on into the area where the controls are, and change it up. You can also use it to create custom messages for your customers or employees when an idea pops into your head. AND, just by observing, you can see what’s working and what isn’t, and change the messages that aren’t.


Increasing social and digital presence

Digital signage is an excellent way for businesses to increase their social and digital presence. It allows companies to display their latest products, services, and promotions more engagingly and interactively, and helps businesses connect with their customers on a more personal level. So say you know your customers are tik tok fanatics, in between your promos and sales, you can flash your tik tok user info and encourage them to follow and tag you.

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How effective is digital signs for business
Digital Signage

How Effective Is Digital Signage For Business?

You’ve seen digital signs in all sorts of businesses, ranging from fast-food joints to retail stores. While at first glance they might not seem like a necessary expense, the truth is that digital signs can be highly effective for businesses of all sizes.

Just how effective are they, and do businesses see ROI when they implement digital signage? 

Let’s take a look at the evidence.

According to a Pickcel article, 50% of business professionals consider digital signage effective for communication. 80% of businesses that have incorporated digital signage have seen increased sales. The digital signage market is projected to grow at a compound annual growth rate of 7.5% by 2028

Digital signage is an effective way to reach customers and influence their purchasing decisions. If you’re considering investing in digital signage for your business, know that you’ll likely see a good return on your investment. 

How Digital Signage Encourages Business Growth

A modern marketing strategy is essential for boosting your bottom line in the contemporary era. Hence, digital signs are a modern way of digital marketing. 

Attract Customers

Use digital signage to grab the attention of nearby potential customers. This is especially useful for businesses that are located in high-traffic areas. Using digital signs, you can display your product or services in an engaging and visually appealing way to hook people looking your way.

Increase Sales 

Among other things, digital signage increases sales by getting in front of impulsive buyers. 

Personalized messaging and incentives displayed throughout a business can inspire customers to do unplanned shopping. 

Moreover, digital signage has been proven to influence customers’ purchasing decisions. A business can increase sales by using attractive visuals and graphics to make its products appear more appealing to clients.

Ensures Brand Management

Creating effective ads with people responding to them is the first step toward attracting new clients. It’s not uncommon for companies to incorporate their social media accounts and emblems into their advertisements. 

Cost-effective Advertisement

Digital signage is a cost-effective way to advertise your company. You can broadcast your messages effortlessly throughout the day. 

Customize your signs with movies, graphics, and new templates as you desire- it’s practical and affordable. Plus, it is more customizable than traditional billboards, newspapers, magazines, and television. 

Boost Your Business’s Recall

Almost everyone has access to social and digital media in today’s digital age. By advertising your business with the best digital signs, you stay in people’s minds long after they see it. 

As a result, it increases customer retention and business recall. 

In stores, you will often see advertisements designed to entice buyers to take action immediately. Various steps can be included here, such as placing an order, buying something, or directing customers to an area of interest, perhaps clearance to get rid of old stock.  


Digital signage is valuable for businesses wishing to improve customer interaction. 

Today, more consumers are getting their information via screens than ever before. Traditional print media, such as newspapers and billboards, are no longer consumers’ primary sources of information. Businesses that take advantage of this shift in consumer behavior will be further ahead of the curve than those that don’t get in the game.

If you’re considering implementing a digital signage system, be sure to consider the following factors:

  • How you want people to interact with your sign
  • What you want to achieve with digital signage 
  • Which physical area of your business requires a sign, and how much room do you have there?

Finally, digital signage is a valuable addition to any business. Still, it’s also essential to understand the different types of systems and how to use them to achieve your goals. With some planning, you can create a digital signage system to help your business succeed.

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