Psychology of Storefront Sign Colors

Psychology of Storefront Sign Colors

Businesses and entrepreneurs have long used flashy, colourful signage to attract customers. After all, your storefront sign might be the first thing your customer sees, and you’ll want to make a good first impression. Did you know that different colours can evoke different emotions and trigger various reactions in consumers? This might affect how customers perceive your brand and feel about your company – before they even set foot in your business or store. This is known as colour psychology.

Which colour is best? That depends on your business. Understanding how colour psychology affects human behavior can help you tailor your storefront signs to align with your company’s goals. Exploring different types of storefront signs and their impact can further enhance this alignment, ensuring that your signage not only attracts attention but also communicates the right message to your audience.

In this post, we’re going to cover some of the most popular storefront sign colours and what effects they might have on potential customers:


Red is a powerful colour, often evoking emotions of urgency and excitement. The colour red can increase your appetite and make you want to act quickly, making it one of the most popular choices for the restaurant and food industry. The sense of action and urgency evoked by red is often used for discount stores or clearance sales. Darker shades of red might be associated with luxury or passion. In the right context, red makes a big statement. But be careful. This bold colour can foster negative feelings such as anger or danger. Utilizing Canada’s digital signage effectively can amplify the impact of red in your advertising, capturing attention and communicating messages with urgency and clarity.


Yellow is an attention-grabbing color representing happiness, warmth, optimism, and playfulness. Yellow signifies positivity and cheerfulness. Many brands like to capitalize on this positive energy, although, surprisingly, yellow is not often used as the main color in storefront signage. Perhaps because the color yellow is so intense, it’s most often used as an accent color, complemented by vinyl lettering to enhance visibility and impact. Yellow is a popular choice for retail or hospitality businesses that want their customers to feel happy and at ease. Yellow is the brightest color to the human eye and can also be associated with caution or warnings.


The colour green brings forward thoughts of nature, health, life, freshness, hope, healing, and well-being. Green is the easiest colour for the eye to process. Green doesn’t demand your attention like red and yellow but is soothing instead. Health stores, spas, and eco-friendly brands might like to use green in their storefront signage, often crafted by Calgary’s sign company, to reflect these values effectively. Green also signifies money and wealth, making it a popular choice for financial institutions. At worst, green can come off as boring or stagnant, but when used wisely, it conveys a message of growth and prosperity.


Blue is one of the most popular colors, and many people consider it their favorite. Blue evokes feelings of calmness, cleanliness, security, trust, loyalty, and dependability. A blue storefront sign might make a business appear professional, reliable, and trustworthy, especially when enhanced with LED signs in Canada for added visibility and impact. This underscores the discussion of Illuminated vs Non-Illuminated Storefront Signs. Illuminated signs, such as those with LED lighting, offer added vibrancy and can counteract the potential coldness of blue, making your business appear warmer and more welcoming. Technology firms, healthcare services, or financial institutions commonly use the color blue. Blue is a safe, likable choice for many types of businesses; however, the right lighting can significantly enhance its effectiveness and appeal.


The color black adds sophistication, power, and strength to a design, making a lasting impression with storefront signs. Simple and easy to read, black can give your brand a sleek and timeless look. Black storefront signs attract customers looking for top-quality products, making black a top choice for luxury companies. It is one of the most commonly used colors in storefront signs and is often used as an accent or outline. Black can make other colors appear brighter and more visible, enhancing the impact of the typography of storefront signs and making your sign stand out! While effective in many contexts, black can sometimes be associated with grief, death, or fear and can evoke strong emotions in some people.

Find the Right Colours for your Storefront with a Sign Company that Caters to you Today!

A creative, colourful storefront sign can attract the right type of customer to your business. Understanding and incorporating colour psychology into your signage design will affect how consumers feel about your company. At National Neon Signs, we ensure you get the right sign suited for your business. Contact us today for a free quote!

About the Author

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Noah is the sales manager of National Neon Signs and is commited to supplying the best storefront and commercial signage to businesses across Canada as possible.

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