Digital signage is one of the best ways to get your business noticed. Whether you run a retail store, restaurant or corporate office, digital displays are an engaging, eye-catching way to showcase information. So how much does it cost to install digital signage?
The truth is it varies depending on your needs. The size of your display, type of content you’re showing and level customization make a difference. Let’s explore cost considerations, price ranges and why digital signage is a great long-term investment!
Factors That Impact the Price of Digital Signage
The price of your digital signage varies based on many factors. Multiple components come together to make up a complete system.
Hardware
First up, we have the display itself. The price of the screen can vary from $200-$500 for a small monitor to $1,000 or more for a commercial-grade screen. Don’t forget about a media player that will cost $150-$500 and the necessary mounts or enclosures that range from $100-$500.
Software and Licensing
A content management system (CMS) lets you schedule and update what’s on your display. Basic cloud-based subscriptions start at $10–$50 per month per screen. However, enterprise-grade systems with analytics, real-time monitoring, or multi-location support may cost more.
Installation and Labour
How complex is your setup? A simple wall-mounted display in an office may only cost a few hundred dollars for installation. Meanwhile, larger networks or outdoor signs with wiring, networking, and structural requirements can cost thousands of dollars.
Content Creation
Without high-quality content, even the best hardware won’t do much for you. Many businesses handle content in-house to save money. However, outsourcing video or graphic production typically ranges from a few hundred to a few thousand dollars.
Maintenance and Support
Annual upkeep will round out your budget. Think about $100-$500 per screen. However, you should also take future service calls, software updates, and replacement parts into account.
Total Prices for Digital Signages
As you can see, digital signs consist of many moving parts. While every project is unique, here are some general ballpark figures:
- Entry-Level (1-2 Screens): Ideal for small businesses such as cafes and boutiques, these basic signs range from $1,000-$3,000. They are ideal for menu boards, promotions, and welcome screens.
- Mid-Range (3-10 Screens): Most common in restaurants, retail chains, and corporate offices, this option lets you cover multiple areas for an immersive customer experience. Prices range from $3,000-$10,000.
- Enterprise (10+ Screens/Multi-Location Networks): Usually used for hospitals, shopping centres, franchises, and universities, prices rise with scale, but so does the return on investment. This form of digital signage is $10,000+.
The right digital signage depends on the type of business you run. That’s why you have to budget accordingly.
Balancing Cost and Quality
Digital signage is a big investment, but it doesn’t mean you have to break the bank. Manage costs effectively by following the advice below:
- Choose the Right Screen Sizes: Bigger isn’t always better. Choose screens that match your space and viewing distance.
- Leasing Equipment: Rather than buying the equipment, lease it for lower upfront costs and to keep your technology up-to-date.
- Using Templates: Content management systems often include ready-to-use designs, which can save money that would otherwise be spent on custom graphics.
- Working with a Full-Service Provider: Bundle hardware, software, and installation by going through one vendor to save and simplify the process.
Think about it differently. It’s all about maximizing value and minimizing expenses.
Benefits of Digital Signage
Digital signage has high upfront costs. However, the long-term investment is worth it in the end as digital signages are built to last. It delivers what static signage cannot, including:
- Instant updates without reprinting posters or menus
- Increased customer engagement due to moving visuals and targeted messaging
- A stronger brand presence that makes your business look modern and professional
- Sales growth from promotions or upsell opportunities is shown in real time
When you go digital, you can reap these advantages over and over again. These systems offer long-term benefits over their lifespan.
Get a Custom Quote
How much does it cost to install digital signage? It comes down to your setup, which is why it can range from a couple of thousand dollars for small businesses to tens of thousands for large-scale installations. At National Neon Signs, we specialize in creating custom digital signage across Canada. We provide tailored solutions that put your goals, budget, and brand first.
How do you know what type of digital signage is right for your business? Contact us to discuss your project and get a custom quote!
