A well-designed store sign is one of your business’s most important tools for attracting customers, promoting products, or enhancing brand recognition. However, signage placement is just as important as design. Even the most compelling, visually appealing sign won’t help much if your customers can’t see it! To ensure maximum visibility, you’ll need to consider the environment around you.
Picking the perfect spot can significantly impact its success. In this post, we’re going to explore some key factors that contribute to effective signage placement.
1. Foot Traffic
The strategic placement of signage in high-traffic areas significantly amplifies its visibility. Your sign should be placed where it is most likely to be seen by your target audience, which is why you need to prioritize locations that receive high foot traffic. This might include areas like sidewalks, entryways, checkout lines, or other places where people tend to stop and gather. By identifying high-traffic areas, businesses can ensure that their signage reaches a larger and more diverse audience, increasing brand exposure and capturing the attention of potential customers.
2. Signage Height
For signs targeting foot traffic, place your sign at eye level. This ensures your message meets the gaze of passersby, making it both highly visible and engaging. However, if your sign is on a busy street with a lot of pedestrian traffic, you may want to consider placing it slightly above eye level, or higher if it needs to be seen from a distance. For busy locations, you may want to angle the sign 45 degrees up or down from eye level and check if this makes it more visible.
3. Accessibility
Your sign needs to be easily accessible to the audience you want to reach. Make sure it’s placed in a clear line of sight, where it is unobstructed by other signs, objects, or the surrounding environment. Ensure your sign is in clear view and can be easily read and understood by passersby.
4. Environmental Surroundings
The surrounding environment can have a big impact on the effectiveness of your sign. Consider your sign’s surroundings, including any visual clutter or other signs that might be next to yours. Your sign should stand out even in a busy environment, with clear design elements and contrasting colors. Consider natural elements like trees, plant growth, or weather conditions that might affect visibility and factor these in when choosing the perfect spot for your sign. Choose a location that complements your sign’s message and visual style.
5. Local Regulations
When placing your sign, it’s important to adhere to local ordinances and regulations. This includes checking zoning laws, permit requirements, and any restrictions on sign placement. Adhering to these guidelines helps prevent any legal issues in the future. Make sure your sign is installed securely and safely to prevent accidents and avoid damage.
6. Vehicle Traffic
When placing outdoor signs, consider vehicle traffic, including the speed of traffic and the distance from where it will be seen. For traffic moving at higher speeds, your sign will need to be larger, with a clear, concise message so drivers can quickly understand the information. Signs need to be positioned and designed to be easily seen against the backdrop of other environmental surroundings. Pylon signs, also known as freestanding signs, are often used along busy roads and highways. They are strategically placed to be seen from a distance and are often double-sided so that they catch attention from both directions.
Finding the perfect spot for your sign has a huge impact on its overall success. Ready to discuss how our signs can elevate your brand visibility and attract more customers to your store? Contact us today at National Neon!
