effective storefront signage
Storefront Signage

Creating a Lasting First Impression: The Art of Effective Storefront Signage

A well-designed storefront sign is your first impression on the world around you.

A business needs impactful storefront signs to market itself. Effective signage amplifies a brand and attracts a customer base. Businesses often underestimate the art of storefront signage. 

Having a large storefront sign that attracts the attention of those passing by can increase sales. Additionally, signage can make you stand out and not get lost in the hustle and bustle of the street.

Are you ready to create a lasting first impression? Here’s how effective storefront signage can help.

How Does Effective Storefront Signage Create a Lasting First Impression?

There are several benefits to having amazing signage outside your store. Each part of the sign contributes to your business’s sales, from the colours and graphics, right down to the style of the letters. Here are some of the ways signs can help your store succeed.

Better Visibility

The design of the sign on the front of your store has an impact. Factors like size and location can bring in more customers because it becomes easier for them to see what you offer. Making people aware of your presence is essential for those with storefronts. Many options are available, so get creative with your lettering and the areas where you put your signs. 

Brand Consistency

A good sign uses your company’s colours, font, and imagery, such as logos, to enhance your business’s branding. Not only does branding make you more memorable to your customers, but it also creates a cohesive image for your company. Customers understanding your brand can increase sales and encourage them to return when you put new products on the market.

Messaging

Placing signs that advertise promotions and discounts will bring customers into your store. Large discounts and limited time offers can encourage people to visit your store to see what’s on sale. More traffic translates to higher sales, and limited time offers enable customers to shop and save money. It’s a great way to showcase your products and services and get returning customers.

Attracting Attention

Creative and innovative signs attract customers. Using vibrant colours, various shapes and recognizable images can bring customers into your store. Wayfinding signs at intersections or on nearby streets are a great way to direct customers to your business and increase visibility – just remember to follow your city’s regulations. Using lights and moving objects can help your signs stand out.

Announcements

Proper signage can showcase important announcements. You can use signs to announce a grand opening, or management changes, or to advertise the launch of a new product line. These changes can affect your customers. Those who had a negative experience may return if they notice a change in management. New products can also attract new customers. 

Are you ready to upgrade your storefront signage? Consider hiring a professional with a large selection of high quality materials to choose from. The increase in sales makes new signage well worth the investment. Contact National Neon for a quote today.

Read More
lcd vs led which is better for promoting your business
Digital Signage

LCD vs. LED: Which is better for promoting your business

LED displays and lights are becoming increasingly popular as people discover their many advantages over traditional LCDs.

For example, LED panels are significantly more durable and offer a much longer lifespan. Also, LED monitors feature higher screen resolution. So it’s no surprise that LED displays are better for showing off what businesses have to offer their target customers.

So when it comes to choosing a new monitor, there are a lot of factors to consider.

Size, resolution, and price are all important factors, but for many people, the type of monitor is just as important. 

Advantages of LED (Compared to LCD monitor)

One significant advantage of LED monitors is that they are much easier to install than LCD monitors.

One of the most significant advantages of LED monitors is that they are much easier to install than LCD monitors.

Thanks to their slim design and lack of backlight components, LED monitors can be installed quickly and easily. In contrast, LCD monitors require careful calibration and adjustment before producing an acceptable image.

So if you’re looking for a monitor that’s easy to install, LED is the way to go.

LED (Light Emitting Diodes) offers a broader range of colors and brightness levels than LCDs (Liquid Crystal Display).

One of the most significant advantages of LEDs is their broader range of colors and brightness levels.

Since LED displays use full-array LED backlighting rather than one big backlight, LED has much better contrast than LCDs. LCD backlighting only shows white and black, but LED backlighting emits the entire RGB spectrum, providing more contrast between the colors.

LCDs, on the other hand,  are limited to a smaller palette of colors. As a result, if you’re looking for a monitor that can display a wider range of colors, an LED model is the way to go.

LED backlighting is more efficient than LCDs.

Raise your hand if you’re NOT looking to save money on your energy bills. That’s what we thought. Well, you’re in luck. LED backlighting is more energy-efficient than LCDs. Light-emitting diodes, or LEDs, are a solid-state lighting solution that use a semiconductor to convert electricity into light. They use fewer watts, reducing your carbon footprint.

To illustrate, for LED lights using roughly 50 watts, similar LCD lighting will use 60.

LED monitors require less maintenance than LCD monitors, making them a hassle-free option.

One of the most significant benefits of LED monitors is they require less maintenance than LCD monitors. LED monitors do not suffer from image retention or screen burn-in, so there is no need to change the screen saver or let the monitor rest frequently.

In addition, LED monitors have a longer lifespan than LCD monitors, so you won’t have to replace them as often. This longer lifespan creates less waste. Win-win-win.

The image quality in LED monitors is better than in LCDs, offering a sharper image and better contrast.

Regarding image quality, there is a clear winner between LCD and LED monitors: LED monitors offer a sharper image and better contrast. LCD monitors use a backlight that illuminates the entire screen, resulting in a softer appearance. In comparison, LED monitors use an array of small light-emitting diodes to provide direct lighting, resulting in a sharper image.

In addition, LED monitors have higher contrast ratios than LCDs, making it easier to see details in the screen’s dark and light areas. As a result, LED monitors offer a superior viewing experience for both work and play. 

Final thoughts

Digital signage is a great way to get your message out there. It’s eye-catching, interactive, and can be updated in real-time. Plus, it’s a great way to reach a captive audience. This type of advertising is perfect for businesses that want to stay relevant and top-of-mind for their customers. So if you’re looking for an LED display for your business, give us a call or fill out our contact form today.

Read More
digital sign design tips
Digital Signage

Digital sign design tips

Designing digital signs has a bit of a learning curve – but with these tips, you will be a pro in no time! 

Make a plan

First and foremost, you need to consider the purpose of your sign. What do you want to say? How, where and when will it be used? 

Make it easy for audiences.

Once you have a clear idea of your sign’s goal, you can start thinking about the design. Keep it simple – too much information will only confuse people. And make sure the sign is easy to read from a distance.

 

Call to action

Consider making a clear call to action on the sign. What do you want people to do? For example, ‘Come to our store’ or ‘Like Us on Facebook’.

 

Colour

Use colours wisely – fewer colours will make your sign clearer and easier to read. Stick to two or three colours maximum, and use high-contrast colours for easy viewing. Meaning, don’t put yellow font on a white background. 

High-contrast colours can help your display grab attention, even from a distance. This can be especially helpful if you’re trying to catch the eye of passersby.

 

Text styles and font size

Same goes for font styles. Use simple, legible font styles. Avoid complex or over-designed fonts, and choose a text size that can be read from the road. Your sign should be visible even when driving past at high speeds.

 

Keep motion to a minimum.

Animation is a valuable and entertaining tool for digital signage displays. However, reading text with moving elements, such as scrolling or bouncing text, is difficult and can distract from multiple moving elements at once. You want it to draw attention, not distract viewers with unnecessary motions. A little here and there is fine, but don’t overdo it. Especially if you’re trying to catch the attention of people driving. 

 

Keep updating the content.

You should update content regularly and refresh frequently. Frequent updates keep the value that the sign provides your business high.

Read More
Benefits of digital signage advertising
Digital Signage

Benefits of Digital Signage Advertising

Digital signage advertising has been a popular marketing tool for businesses more or less since it made its way to the market. There are tons of benefits to using it. Let’s go through some of the benefits and talk about why advertising with digital signage could really benefit your business.

Target your specific audiences

Digital signage is a great way to target specific audiences. Businesses can choose the right physical spots for their signs based on demographics such as age, income, and interests. Meaning, you will be able to put your message in front of the right people, in the right place. Using this type of advertising, you will reach customers who wouldn’t usually see your message, such as those inside a retail store or on a busy street. 

Think, for example, about putting a sign showing all your stocking stuffers in the area leading up to the register starting at the beginning of December. 

 

Enhanced engagement

Digital signage helps enhance engagement by providing an in-your-face visual means of communication that captures attention and interest. It will get WAY more views than traditional advertising. By using digital signage, businesses provide information and updates in a much more engaging way than print, encouraging customers or employees to take notice and act. Additionally, when using digital signage to deliver targeted content based on demographics or interests, this further boosts engagement.

 

Higher growth

According to a recent study, digital signage has helped businesses increase sales by over 33%. By providing information and promotions to customers in a highly visible and conveniently placed manner, digital signage will increase foot traffic, leading to more sales. It’s just playing the numbers.

Additionally, digital signage can improve customer service by providing directions, making special announcements, and displaying wait times. That last part will significantly cut down the impatience of customers waiting for something. 

 

Cost-effectiveness

Digital signage is a cost-effective way to advertise and inform customers about your business. It saves money (and trees!) on printed materials and labour costs, while reaching a wider yet more targeted audience with your message. In addition, they are easy to update and change, so you can keep your customer base informed of new products, services, and promotions on the fly.

 

Boosting sales

Digital signage is a great way to boost sales and increase customer awareness. By displaying engaging content, you can capture the attention of potential customers and turn them into paying customers. Plus, digital signage works to promote your brand and build customer loyalty.

 

Changing messages quickly and easily

Digital signage is an easy and effective way to change messages quickly and easily. If you need to update your messages frequently, or if you have multiple locations, just pop on into the area where the controls are, and change it up. You can also use it to create custom messages for your customers or employees when an idea pops into your head. AND, just by observing, you can see what’s working and what isn’t, and change the messages that aren’t.

 

Increasing social and digital presence

Digital signage is an excellent way for businesses to increase their social and digital presence. It allows companies to display their latest products, services, and promotions more engagingly and interactively, and helps businesses connect with their customers on a more personal level. So say you know your customers are tik tok fanatics, in between your promos and sales, you can flash your tik tok user info and encourage them to follow and tag you.

Read More
What is Digital Signage & How it works
Business Signage, Digital Signage

What is Digital Signage & How it Works

Whether you are trying to get your company name in front of more people, or draw attention to a particular product or promo, the versatility of indoor and outdoor signage can pay huge dividends. It provides an easy and effective way to get your message out to everyone in close proximity to your business AND stand out in the process.

However, with technology advancing, the options for signage are expanding. So, which one should you choose?

Digital Signage

Digital signage is a catch-all phrase for any electronic display showing product information, advertising, or other messaging.

It is a rapidly growing form of media that uses electronic displays such as LCD or plasma screens to present hyper-targeted and dynamic content to viewers. 

Unlike traditional advertising, which relies on static images and text, digital signage is updated in real-time, making it an ideal medium for delivering multiple messages about sales, promotions, new products, events, and more. 

Thanks to the internet, customers are constantly exposed to content. 

As a result, they expect to be engaged everywhere and quickly. With a digital sign, businesses can reach those customers in a manner they are used to, with constantly updated and engaging content.

Components of Digital Signage

  • A Digital Display or Screen
  • Media Player
  • Software
  • Content

How It Works

Digital signage is a relatively new technology gaining widespread adoption in various industries. The key component of this technology is its screen, which is used to display high-resolution images, video content, and other media, meaning you can show whatever you want in the highest definition possible. Alongside these dynamic displays, incorporating freestanding signage can further enhance visibility and flexibility. Freestanding signage allows for strategic placement around high-traffic areas, maximizing exposure and complementing your digital signage strategy with additional points of engagement for your audience.

These screens are typically connected to a server or network that allows users to program and manage the display content without needing to interact with them physically. 

Digital signage also offers unique tracking features that allow businesses to collect valuable insights into consumer behaviors and preferences such as the time spent viewing the content, interactions with the displays, and more.

Overall, digital signs have become indispensable for businesses looking to stay competitive in today’s fast-paced world. Go to any mall to observe just how much information people are seeing, and you’ll understand the need to stand out.

Types of Digital Signage Solutions

Digital signage is comprised of multiple components, from hardware to software, which all work together to deliver your message exactly the way you want.

Communications Displays

Communication displays make it easy to convey information to large groups of people at once, allowing organizations to get important messages out to their audience in real-time.

These kinds of displays convey marketing messages or announcements to employees and visitors alike and is especially useful in an office environment. 

They can also share important news or updates with customers or clients. 

Infotainment

Infotainment is a growing trend in the world of digital signage solutions that include graphics and live TV or video.

Infotainment content engages viewers through dynamic graphics, and live camera feeds, creating an immersive viewing experience that sparks interest and keeps people engaged for more extended periods of time.

Also, infotainment displays can showcase everything from news and events to promotional videos and product information. They are especially effective in high foot traffic-areas, such as shopping malls and transportation hubs.

Menu Boards

One of the most common uses for digital signage is menu boards. Menu boards are typically found in quick-service restaurants, and they allow customers to view the day’s menu and place their order without having to speak to a cashier. 

The menu board is connected to the restaurant’s point-of-sale system, so when an order is placed, it is automatically sent to the kitchen for preparation. 

Interactive and Passive Wayfinding

Interactive and passive wayfinding are two standard digital signage options for guiding visitors from Point A to Point B, or showing them everything a particular location has to offer. Both approaches utilize various technologies, including interactive maps and digital displays, to help people find their way within businesses, malls, hospitals, airports, or public spaces. 

However, there are some fundamental differences between the two types.

Interactive wayfinding typically involves touch-screen maps that allow users to search for routes based on specific keywords or destinations. These displays can also be linked to other information resources, including local weather reports and transportation schedules. 

By contrast, passive wayfinding typically uses static signs that show the different directions in which visitors can travel. While this type of signage may not be as engaging as an interactive display, it is low-maintenance, a budget-friendly option, and often the right solution for businesses that don’t require their patrons to know too many details in order to get around.

Videowalls

Videowalls are a specialized type of digital sign designed specifically to display high-resolution video content.

Videowalls are gaining popularity due to their ability to engage the viewer in an impactful, visually-striking manner. These large, high-resolution display screens are composed of several individual panels that seamlessly fit together to create an immersive viewing experience. 

And because videowalls are so large, they can capture the attention of a large audience of passersby and convey your messages or critical information.

Different Ways to Use Digital Signage

Service Offerings

Digital signage is a powerful tool used in various settings to enhance customer experience. 

The main purpose of digital signage is to keep your customers informed about the latest happenings in your organization. This includes promoting new offers and discounts, displaying photos and videos from events you’ve hosted, showcasing recent technology advancements or changes in procedure, etc.

It is also important to present clear, concise messaging on your digital displays so that users know what you have to offer them and how they can take advantage of it. By pairing the right content with well-designed displays, you can ensure that digital signage’s benefits are fully realized for all your stakeholders.

 

Promotions

One common use of digital signage is for promotions or special deals. This can involve displaying ads for sales or upcoming events, highlighting featured products, or even providing information about any special offers that are currently available. 

This is especially useful for catching the attention of people who might not have planned on buying from you, but are in the right place at the right time.

Social Media Streams & News

When used strategically, digital signs can engage customers and communicate important information. One helpful approach is to incorporate social media streams into your content. 

By displaying posts or tweets from your business’s various social channels, you can show that you are attentive to your online community and increase your chances of getting followers when you show that you’re a fun company to engage with and have a sense of humor. Collaborating with a signage company in Toronto, Calgary, Edmonton, and Vancouver can help you effectively integrate these digital displays into your overall branding strategy. This approach not only enhances your physical presence but also bridges the gap between your online and offline interactions, creating a cohesive and engaging customer experience.

Emergency Messages 

Since many digital displays are connected to the internet, people can use them to communicate important information in times of emergency. 

For instance, if there were a fire or other emergency in your building, you could use digital displays to rapidly communicate this information and direct people to the nearest exit. 

In addition, some facilities may use digital signage to provide essential updates on weather-related closures or other fast-moving situations that need immediate attention. By placing the relevant message on a large, dynamic screen, you can help ensure that your customers are correctly informed no matter what is happening.

BENEFITS OF DIGITAL SIGNAGE

Digital signage offers a tremendous number of advantages to all kinds of businesses, like:

Boosted Visibility

Since digital signage is so dynamic and eye-catching, it can help increase your brand visibility and awareness. Whether you’re displaying targeted ads or simply showcasing your latest products, this type of marketing increases your chance of catching the eyes of potential customers.

Aesthetic Appeal

Digital signs are also highly customizable, allowing you to design and display content that matches your brand’s style. Because they are essentially big computer screens, you have endless options for creating a truly engaging customer experience.

Up-to-date Information

Using digital signs means having real-time updates and always presenting people with the most accurate information. Whether it’s displaying social media posts, weather updates, or relevant content, this marketing tool helps keep your brand up-to-date and in line with the latest trends.

Personalized Messaging

Creating a custom content strategy for each digital sign allows you to deliver highly targeted messages to customers based on their precise location in your store or business. Think about having a message about a sale on jeans in a section with T-shirts. This would drive jean sales for people who were in a different section, and all they needed to buy a pair of jeans was that little push over the edge by seeing something out of the corner of their eye (or right in their face). Integrating storefront signage with your digital signage strategy can enhance this effect, making your promotions more visible both inside and outside the store. This cohesive approach ensures that your marketing messages are reinforced at multiple customer touchpoints, maximizing impact and driving sales.

Reduced Perceived Wait Time

Customers are always on-the-go and don’t want to spend a lot of time waiting in line, which is why digital displays can be such an effective tool for reducing perceived wait time. By displaying information about when customers will be served or offering them something to watch that keeps them from feeling bored and impatient, you can help create a more pleasant experience for your customers. Additionally, incorporating Indoor and Interior Business & Office Signage into your overall design can complement these digital displays by enhancing the aesthetic appeal of your space and providing consistent branding throughout your business environment. This integrated approach helps maintain engagement and satisfaction, making the wait feel even shorter.

Easy Edits and Updates

The flexibility of digital signage lets you edit and update content remotely, and you don’t need to rely on costly or time-consuming solutions for updating your displays. Whether making last-minute changes or scheduling regular updates, this will help streamline the process and save you time and money.

Overall, digital signs have become an indispensable tool for communicating with customers and engaging them in meaningful ways. Whether you’re using it to build brand awareness, promote your products or services, or keep customers up-to-date on the latest sales, it is surely a practical addition to any organization.

Contact National Neon for All Your Digital Signage Needs

When you’re looking to add digital signage to your business, look no further than National Neon. We can be your trusted one-stop shop for all signage solutions. We specialize in delivering custom digital signage tailored to your business’s unique needs. 

Enhance the look of your business and draw in new clients with custom digital signage from National Neon.

Read More
nonill bot
Business Signage

Why Choose Non-Illuminated Channel-Letter Signs for your Business

Do you own a business? Are you looking for signage that will help you attract attention and get your message out there? If so, then you should consider using non-illuminated channel-letter signs.

Non-illuminated channel-letter signs are a great way to communicate your message clearly and concisely. Plus, they’re affordable and easy to maintain. So if you’re looking for an eye-catching, cost-effective way to promote your business, then non-illuminated channel letters are the way to go!

In this blog post, we’ll take a closer look at some of the benefits of using non-illuminated channel letter signs for your business. If you are considering investing in signage, be sure to keep reading!

What Are Non-Illuminated Channel-letter Signs and What Are They Used for?

Non-illuminated channel-letter signs are a type of 3D lettering that is often used for businesses. This type of sign is made up of individual letters. They are typically illuminated with either neon or LEDs, making them stand out and easily visible at night.

They are used for various purposes, such as advertising or providing information about a business. They can be customized to match the branding of your business, and they are a great way to make a big impact without spending a lot of money.

The Benefits of Using Non-illuminated Channel-letter Signs

Non-illuminated channel-letter signs are a great option for businesses that want to make a statement without spending too much money. Some of the additional benefits include:

  1. They are cost-effective – Non-illuminated channel letter signs are a more cost-effective option than illuminated channel letter signs.
  2. They are weatherproof – Non-illuminated channel letter signs can withstand extreme weather conditions.
  3. They need low maintenance – Non-illuminated channel letter signs require very little maintenance and only need to be cleaned on a regular basis.
  4. They are versatile – Non-illuminated channel letter signs can be used for businesses of all types and sizes.
  5. They are durable – Non-illuminated channel letter signs are highly durable and can last for many years.

How They Can Improve Your Business Visibility

One of the main reasons businesses choose to have channel-letter signs is their improved visibility. They are easy to see from a distance and can help to draw attention to your business. However, for businesses that want a more subtle sign or those located in a less visible area, non-illuminated channel letter signs are a perfect option.

Non-illuminated channel-letter signs are made from the same materials as illuminated signs, but they do not include any lighting. This makes them perfect for businesses that want a sleek and professional-looking sign but doesn’t need the extra visibility that illumination provides.

How to Choose the Right Non-illuminated Channel-letter Sign for Your Business

When choosing a non-illuminated channel-letter sign for your business, it’s important to pick the right type. Here are a few tips:

  1. Decide what you want your sign to say. Non-illuminated channel-letter signs come in a variety of fonts and colours so that you can choose the right one for your business.
  2. Consider the size of your sign. Make sure to pick a size that is appropriate for your business.
  3. Think about the location of your sign. Make sure it will be visible to passersby.
  4. Pick the right material. Non-illuminated channel-letter signs come in a variety of materials, so you can choose the one that best suits your business.
  5. Choose a reputable company. When choosing a company to create your non-illuminated channel-letter sign, make sure to do your research and choose a reputable company with a good reputation.

National Neon can help you get the signage you need to attract attention and get your message out there. So what are you waiting for? 

Read More
Business Signage

The Different Types Of Storefront Signs

Whenever you are out and about in your city, have you ever noticed all of the different types of storefront signs? Some businesses have big, flashy signs, while others have more understated designs. 

If you are looking for a new storefront sign, it’s important to understand the different types of signs that are available. This will let you choose the most appropriate type of sign for your business.

There are many different types of storefront signs, and each type has a different purpose. Some signs are meant to attract attention and get people into the store, while others are more for branding or providing information about the store. 

Ultimately, the best type of storefront sign depends on your specific business and its needs. Read on to learn about the different storefront signs and what they’re used for. Stay tuned!

 

Types of Storefront Signs

Storefront signs can come in all shapes and sizes and often serve as an important branding tool for businesses. Some of the most common types of storefront signs include:

Illuminated Channel Letters Sign

When it comes to getting your message across, there is no better way than through an illuminated channel letter sign. These 3D designs come alive at night and light up like never before! You can make them as simple or complex as you want-it’s all about what kind of effect they’ll have on people who pass by these signs regularly.

A sign of this type consists of individual letters lit from behind with LED or neon lighting. The letters are typically attached to a metal frame that is then attached to the front of the store.

This type of sign is very eye-catching and can be customized to match the branding of your business. Additionally, it can be used for a variety of businesses, including retail stores, restaurants, and bars.

 

Why Choose Illuminated Channel-letter Signs for Business

Illuminated channel-letter signs are backlit and can be seen from a distance, making them perfect for businesses that want to make a good impression and attract attention.

Another main benefit of illuminated channel-letter signs is that they are highly visible during the day and at night. They are perfect for businesses that want to make a statement and stand out from the competition.

Non-Illuminated Channel Letters Sign

A non-illuminated channel letters sign is a type of letter sign that is made from plastic or metal and formed into the desired shape. The letters are then lit from the inside with either fluorescent or LED lighting. These signs are often used for organizations that want a more professional appearance or for businesses located in a more upscale area.

Non-illuminated channel letters signs are a great way to grab the attention of passersby and let them know what your business is all about. They’re also a great way to make your business look professional and established.

Why Choose Non-illuminated Channel-letter Signs for Business  

Non-illuminated channel-letter signs are a popular choice for businesses for many reasons. These create an inviting atmosphere for customers. Some of the additional main benefits include:

  1. Low maintenance: Non-illuminated channel letters don’t require any kind of regular maintenance, meaning they’re a low-cost and low-maintenance option for your business.
  2. High visibility: Non-illuminated channel letters are highly visible, making them an ideal option for businesses that want to make a big impact.
  3. Variety of colours and fonts: Non-illuminated channel letters come in various colours and fonts, meaning you can find the perfect option for your business.

 

Cabinet Signs 

When it comes to budget restrictions, cabinet signs are the perfect solution for clients who want an easy way out. They’re easy to install, and landlords also like them because switching out an old profit-making sign for new tenants doesn’t take much time at all! 

Cabinet signs are a great way to get your business noticed. They are typically made of metal or plastic and can be customized to include your business name, logo, and contact information. These signs are a great option for businesses that want a professional and polished look.

Why Choose Cabinet Signs for Your Business

Cabinet signs are perfect for businesses that want to make a statement with their signage. These signs offer several benefits, including:

  • They’re eye-catching and draw attention to your business.
  • They’re durable and can withstand weather conditions.
  • They’re customizable and can be designed to match your branding.
  • They’re affordable and can fit any budget.

Projecting Blade Signs 

Blade signs are an excellent way to get your business exposed in a limited amount of space while still being unique. These types of advertisements stand out from other businesses on busy streets. These signs are typically large and eye-catching, making them perfect for grabbing the attention of passersby. 

These double-sided blade signs are perfect for businesses that want to get their message out to both sides of the street. These signs can be mounted on either the front or the back of the building, and they often feature a lighted halo that helps to catch the eye. 

These signs mount perpendicularly against the face of buildings, maximizing exposure for you while also having an interesting design that will catch people’s attention!

Why Choose Projecting Blade Signs for Your Business 

There are numerous advantages to choosing projecting blade signs for your business:

Projecting blade signs are some of the most visible signs you can choose. This makes them perfect for businesses that want to make a big impression and be noticed.

These signs can be used for a variety of purposes, from advertising special offers to promote your brand name. Furthermore, they can be customized to suit a variety of businesses and industries. Unlike other signage types, projecting blade signs are built to last. They’re made from high-quality materials and construction.

Neon Signs

Neon signs have been a common sight in cities for decades now, and many businesses still want them to remain part of their brand. While many businesses are looking for solutions to give their storefronts an extra boost in character, few can resist the allure of vintage charm. 

Neon signs are a type of storefront sign made up of glass tubes filled with neon gas. The gas gives off a bright light, so they are often used to indicate businesses that are open late or 24 hours a day. Neon signs are often used to promote sales or special events. 

Why Choose Neon Signs for Your Business 

Neon signs are an eye-catching way to announce your business to the world. They come in various colours and designs, so you can find one that perfectly matches your company’s branding. Neon signs are also very bright and attention-grabbing, making them perfect for businesses that want an edge over their competitors.

Another great thing about neon signs is that they are very affordable. You can get a high-quality neon sign for a fraction of the cost of other types of signage. This makes them an attractive alternative for businesses on a budget.

Importance of Each Sign for Your Business

A storefront sign is an important part of your business. It helps to create awareness for your business and can also be used to direct customers to where they need to go.

Signs are the very first thing that customers see when they walk or drive by your store, so it’s important to make a good first impression. There are many different storefront signs, each with its own set of benefits, so it’s important to choose one that best represents your business.

 

Benefits of Using Storefront Signs

Some of the benefits of using storefront signs include:

Attract New Customers

Storefront signs are an effective way to get your business noticed by potential customers. They can help generate interest in your business and encourage people to stop in and check it out.

An Effective Marketing Tool

Storefront signs are a great way to advertise your business. You should make sure to include keywords in your sign that will attract people who are looking for what you have to offer, whether it’s products or services.

Increase Brand Recognition and Awareness

Storefront signs are a great way to let people know who you are and what your business represents. Many storefront signs include logos or images that represent the business allowing it to leave a lasting impression on potential customers.

Serve as a Source of Pride for Businesses

Storefront signs are often displayed in the front windows or out front, where passersby can easily see them. Owners take a lot of time and care selecting the right sign for their store. This is because store owners want potential customers to know who they are, what are proud of their businesses and are excited to showcase it.

How to Choose the Right Type of Storefront Sign for Your Business

If you’re looking to increase business visibility and promote your products or services, you’ll need to invest in a storefront sign. There are various types of signs available, so it can be tricky to decide which one is right for your business. Here are a few amazing tips on how to choose the right type of storefront sign for your business:

  1. Consider your budget – One of the most important factors to consider when choosing a storefront sign is your budget. There are many signs available, from simple and affordable options to more expensive and elaborate designs.
  2. Think about your target audience – Another important factor to consider is who your target audience is. A smaller, less elaborate sign may be more suitable if you’re targeting local customers. If you’re looking to attract customers from a wider area, an eye-catching or unique design that will stand out could be beneficial.
  3. Think about the location of your business – The type and size of signage that is appropriate for one location may not be ideal in another setting. You’ll need to carefully consider things like the size of your store, how much foot traffic you get in the front of your shop, and whether or not there are any restrictions on what can be placed in front of your store.
  4. Consider all available options – When it comes to storefront signs, you’ll have several options available to you. These include traditional off-the-shelf options, custom-designed signs, and even signs that operate automatically. Once you’ve considered all the available options for signage, you should make your decision based on which sign best fits your business needs.

Make your Storefront Sign Stand Out from the Rest

When it comes to storefront signs, you want to make sure that your sign is eye-catching and stands out from the competition.  Here are a few tips for making your storefront sign stand out:

  1. Use bright colours: Bright colours are eye-catching and will help your sign stand out from the competition.
  2. Keep your message simple: Keep your message simple and easy to understand so that customers can quickly learn what you’re selling.
  3. Use a catchy slogan: A catchy slogan is a great way to make your business stand out from the competition.
  4. Use fun fonts: Fun fonts are appealing, but keep them big, so they’re easy to read from afar.

 

Now that you understand the various kinds of storefront signs, it’s time to choose the right one for your business. National Neon can help you select and install a sign that will help you attract new customers and build your brand. Don’t wait any further; let’s get started!

Read More
Business Signage

What Signage is Best for Restaurants

Restaurant signage is an integral part of marketing your business. It not only informs customers of your hours and menu items, but it also creates an initial impression that can make or break a sale. Restaurants need signage to let customers know what is on the menu, what specials are being offered, and general information about the business. 

The type and design of your signage can significantly impact your business. There are many different types of business signage available, so it’s crucial to select the right type for your restaurant.

By understanding the different options available, restaurant owners can select the signage that will be most effective for their business.

Signage:  A Key Component for All Restaurants

Storefront Signage is a very important component in any restaurant. It can inform patrons about daily specials, hours of operation, and anything else that a restaurant would want the public to know about them. Signage is a huge marketing tool in the food industry because it can be one of the first things a customer notices about an establishment when they walk in.

Good signage can also help to create a positive impression of the restaurant. Several different types of signage can be used in restaurants. Some of the most common types of signage include menu boards, chalkboards, and window stickers. Incorporating digital signage in Calgary into your restaurant’s strategy can further enhance this positive impression. Digital signage offers a flexible and dynamic way to display menus, special offers, or upcoming events, providing an interactive experience that can attract and engage customers more effectively than traditional signage methods.

What to Include on Your Sign

There are a few key things to keep in mind when it comes to signage for your restaurant. First and foremost, your signage should be clear and concise, communicating what your restaurant is all about. It should also be easy to read, using a simple, clean font. Additionally, use colors that will stand out and grab people’s attention. To achieve these goals effectively, working with a professional digital signage in Calgary, Edmonton, and Vancouver can ensure that your restaurant’s signage meets all these criteria while effectively catching the eye of potential customers. These experts can help design signs that are not only visually appealing but also aligned with your brand identity.

Additionally, you may want to consider adding images or graphics to your sign, as well as using directional arrows to help guests find their way. If you have a special promotion or sale going on, be sure to mention that on your signage as well.

You must consider your target market. If you’re targeting a younger crowd, you may want to consider using funky and modern fonts and designs. If you target a more mature crowd, you may want to stick with traditional fonts and designs. 

Different Types of Signs for Restaurants

One of the hottest types of signs is an exterior sign. It is placed outside of the restaurant and is typically made out of plastic or metal. It will usually have the restaurant’s name and logo on it.

Another type of sign is the interior sign. It is placed inside the restaurant and usually hangs from the ceiling or is attached to a wall. It will usually have the restaurant’s name and the menu items offered.

The third type of sign is the menu board.  It is placed at the restaurant or in the waiting area. It will usually list the different available menu items and the prices.

The fourth type of sign is the drive-thru sign. This is a sign placed outside of the restaurant so people can see it from their cars when they are in line for food at a drive-thru.

The fifth type of sign is the promotional sign. It is a sign used to promote a special event or sale that is happening at the restaurant.

Other Signage Industries We Work With

Hotel Signs     |     Hospital Signs     |     Airport Signs     |     Retail Signs     |     Restaurant Signs

 

Read More
Business Signage

How Good Signs Increases Sales For Your Business

 

Businesses with great well-designed signs that stand out are more easily remembered, and help drive more sales.

Just think about it? How did you come to know about some of your favorite products or brands?

Just take a small walk down a busy city street and you’ll notice that the businesses that truly stand out are those that have good signs. From restaurants and shops to brokers and attorneys, signage creates brand awareness and speaks to consumers who may be in need of your product or services.

Your brand is heavily linked to your signage, so getting the best sign possible should be a top priority for your business.

 

How Good Signs Increases Sales

 

A good sign has a direct impact on your sales. If your signage is good, your sales are bound to be good as well. Cleverly designed and well-thought-out signs are difficult to ignore. Many businesses dedicate a lot of money to fancy product launches and digital marketing campaigns, often at the expense of signage.

Consumers want to be noticed, charmed, and appreciated. If your signage is effective and placed in the right places, consumers will want to see what your business has to offer.

 

Stand In Your Buyer’s Shoes

 

Looking through your customer’s perspective is actually quite easy. Simply step outside your business premises and look at your storefront sign and ask yourself these questions.

  • Is it clearly visible?
  • Does it speak to who you are and how you may be feeling?
  • Does it tell you useful and relevant information?
  • Would a potential buyer clearly understand the product or service you have to offer?

These are some questions you should think about when creating signage for your business.

When a customer passes by your shop, do they see a clear and elaborate sign? Good signage is both visible and legible, and able to communicate easily and effectively without a shadow of a doubt. Here are some key things to consider:

  • Easy To Read – If it’s not legible, customers will not stop and try to figure it out.
  • Placement – Is the signage clearly visible and in a position where it easily catches the eye of passers-by?
  • Stand Out –  Does your signage stand out from other nearby businesses?
  • Inviting – Does your signage arouse the interest of customers and make them want to come inside and see.
  • Seen at night – Can customers see your sign at night or in low light?

 

How Good Signs Increases Sales

 

Walk into your shop or business. Are the signs properly branded, concise and informative? Do they assist a potential buyer to make a purchasing decision? Clear signs that that indicate special offers and discounts easily boost sales!

You should know that over 80% of purchase decisions are made on impulse! A sign that informs a customer of a great deal has a higher chance of prompting them to make a purchase.

Most people want an easy decision, have your sign tell people what you want them to do and they’ll likely do it.

 

Signage Is At The Center of Marketing

 

Signage should be a central part of your marketing strategy. In order to get the best signs for your business, it’s highly recommended that you enlist the help of a professional signage company. They will help you implement your vision in the best way possible.

These days, there are a vast array of signage options are at your disposal. This makes it easy to promote your business or brand in a very unique and original way.

 

Stand Out From the Crowd

 

The main purpose of your sign is to get customers through the door. Working with a professional graphic designer and sign installation company, you will be able to create unique and effective signage that will help you stand out from the crowd.

When done well, signs foster brand awareness and boost sales significantly. Successful brands and businesses have known for many decades.

Don’t let your business suffer from low sales due to poorly designed, old, outdated, or hard-to-read signage. Learning how good signs increase sales is the first step to success.

Read More
Business Signage

Importance of Digital Signage to Small and Medium-sized Businesses

Small and medium-sized businesses, including small brick and mortar types, face challenges when competing with corporate giants.  To combat these challenges, digital signage can be used as a platform to seize the attention of prospective customers and assist in driving customer traffic and boosting sales.

There are a number of remarkable cases in which digital signage is used to attract customers and interact with them in ways that can propel the business to success in record time.  Below are some of the benefits of small businesses digital signage:

 

Increased Visibility

Among the biggest problems faced by retailers, as it relates to self-promotion, is wading through the marketing noise produced by other businesses; whether on television or radio, in magazines and newspapers or from rival store signs.  Using digital signage can assist you in cutting through those distractions.  This can be done by attracting and directing the responsiveness of the most significant prospective buyers of all – individuals in a store who are prepared to make a purchase.

 

Versatility

A big part of the appeal of digital signage is its versatility.  Banners and papers do have a certain appeal; however, digital signage has the ability to be versatile in ways in which they cannot.  This is primarily due to the capacity of digital signs to display a variety of content and also their ability for interactivity.  This is designed with the distinct capacity to pull potential customers in.

 

Adaptability

As was previously mentioned, small and medium-sized enterprises struggle to be competitive with larger corporations and companies.  However, digital signage provides a vital factor which can be used to level the playing field; it can be scaled and adapted to the sum of money available in your budget.

Smaller businesses have more flexibility when compared to larger ones, in that changes can be made more rapidly.  In a setting such as this, digital signage is an even more remarkable asset.  For a business owner, this could result in an inspiring and successful story.

 

It Saves Time

Having to prepare a static, printed sign tend to be expensive, labor intensive and time consuming.  With the use of digital signage, the same message can be generated and it can be displayed far more rapidly.

All these benefits of small businesses digital signage are designed to increase the awareness of passersby.  Additionally, digital signs are remarkable tools to use inside the establishment as a means of helping to drive purchases and upsells.

Read More