Digital signage advertising has been a popular marketing tool for businesses more or less since it made its way to the market. There are tons of benefits to using it. Let’s go through some of the benefits and talk about why advertising with digital signage could really benefit your business.
Target your specific audiences
Digital signage is a great way to target specific audiences. Businesses can choose the right physical spots for their signs based on demographics such as age, income, and interests. Meaning, you will be able to put your message in front of the right people, in the right place. Using this type of advertising, you will reach customers who wouldn’t usually see your message, such as those inside a retail store or on a busy street.
Think, for example, about putting a sign showing all your stocking stuffers in the area leading up to the register starting at the beginning of December.
Enhanced engagement
Digital signage helps enhance engagement by providing an in-your-face visual means of communication that captures attention and interest. It will get WAY more views than traditional advertising. By using digital signage, businesses provide information and updates in a much more engaging way than print, encouraging customers or employees to take notice and act. Additionally, when using digital signage to deliver targeted content based on demographics or interests, this further boosts engagement.
Higher growth
According to a recent study, digital signage has helped businesses increase sales by over 33%. By providing information and promotions to customers in a highly visible and conveniently placed manner, digital signage will increase foot traffic, leading to more sales. It’s just playing the numbers.
Additionally, digital signage can improve customer service by providing directions, making special announcements, and displaying wait times. That last part will significantly cut down the impatience of customers waiting for something.
Cost-effectiveness
Digital signage is a cost-effective way to advertise and inform customers about your business. It saves money (and trees!) on printed materials and labour costs, while reaching a wider yet more targeted audience with your message. In addition, they are easy to update and change, so you can keep your customer base informed of new products, services, and promotions on the fly.
Boosting sales
Digital signage is a great way to boost sales and increase customer awareness. By displaying engaging content, you can capture the attention of potential customers and turn them into paying customers. Plus, digital signage works to promote your brand and build customer loyalty.
Changing messages quickly and easily
Digital signage is an easy and effective way to change messages quickly and easily. If you need to update your messages frequently, or if you have multiple locations, just pop on into the area where the controls are, and change it up. You can also use it to create custom messages for your customers or employees when an idea pops into your head. AND, just by observing, you can see what’s working and what isn’t, and change the messages that aren’t.
Increasing social and digital presence
Digital signage is an excellent way for businesses to increase their social and digital presence. It allows companies to display their latest products, services, and promotions more engagingly and interactively, and helps businesses connect with their customers on a more personal level. So say you know your customers are tik tok fanatics, in between your promos and sales, you can flash your tik tok user info and encourage them to follow and tag you.
