Your business needs a sign to get the attention of potential customers. An illuminated storefront sign is attractive and enhances the visibility of your business. Two leading options in the signage industry are neon and LED. What’s the difference? Which should you choose for your brand? In this post, we’re going to discuss each option so you can choose the right illumination for your message.

Neon Signs

Neon lights have been used for over a century in storefront signage, advertising, and eye-catching displays. Neon signs are named because they use neon gas in a glass tube. When electricity is added, the neon produces a bright, glowing light. Colours are created by adding different elements to the neon gas, which produce different colours when they are ionized. Neon signs can be customized to form shapes, letters, or designs to promote a particular business or product.

LED

LED signs have become extremely popular. LED displays use light-emitting diodes to create a vivid display. LEDs emit light in a specific direction and come in a wide variety of colours. LED signs can be customized and made digital. There’s no doubt that LED signage is the way of the future.

Which type of sign is better?

Now that we know the difference between neon and LED signs, let’s take a look at the benefits of each:

Initial Cost 

LED signs tend to cost about 10% less than neon lighting. Depending on the size and style of your sign, prices may vary.

Energy Efficiency

LED lights are known for their energy efficiency. Large neon displays can require up to 15,000 volts to run, whereas LED signs only need 24 volts. LED lights are sustainable and can save you money on energy bills in the long run.

Longevity

LED lights are extremely durable, some lasting up to 100,000 hours! This means your LED sign could last over a decade. Traditional neon lights have a life expectancy of about 10,000 hours.

Maintenance Requirements

LED signs require little to no maintenance. Neon signs do require a bit of maintenance, such as checking for cracks and leaks in the tubings and cleaning out any accumulated dust and debris. Neon signs have a higher chance of breaking than LEDs and professional replacements can be costly. Neon signs can withstand cold weather, however, cold conditions may make the glass tubing more brittle and prone to damage, and neon lights should not be exposed to extreme temperature changes.

Customization

Both neon and LED signs can be customized to suit your business. However, LED signs offer the versatility of digitalization, where you can engage your customers, update your message, and add colourful images and videos to your signage. A digital sign allows you to keep your message current and continue to attract new customers.

Aesthetics

Of course, you want your sign to look good. Traditional neon lights give off a warm, vibrant glow, offering a nostalgic quality that appeals to many consumers. For businesses seeking that vintage charm, neon signs may be the perfect choice. On the other hand, Illuminated and Non-Illuminated Channel letters offer a modern alternative, providing more flexibility in design.

LEDs, which are commonly used in illuminated channel letters, have a cooler, brighter aesthetic and can be seen from a long distance, making them perfect for high-visibility locations. They also offer a wider range of colors, shapes, and sizes, giving you greater versatility in how you showcase your brand. Whether you prefer the classic feel of neon or the dynamic look of LED channel letters, each option can be tailored to meet your specific needs and attract customers effectively.

Sound

LED signs have no sound, whereas neon produces a constant low buzz. Some customers may appreciate the quiet of an LED sign whereas others are appealed by the nostalgic buzz of a neon sign.

Safety

LED signs are shatter-resistant and heat proof, whereas neon has breakable glass tubing and is hot to the touch. Today’s neon lights typically have protective features to prevent breakage.

Portability

LED signs are lightweight and are easy to transport and install. On the other hand, neon signs are heavy and prone to damage during shipping. You may need a specialist to mount your neon sign.

The choice between a neon sign vs. an LED sign for your business depends on your unique needs and personal preferences. There’s no doubt that LED signage offers several advantages over neon, including versatility, durability, and energy efficiency. LED lighting is suitable for many applications, including outdoor signage and indoor decorative lighting. However, the nostalgic, retro charm of a classic neon sign can’t be denied. Neon is still appealing to many consumers.  

The right choice will depend on the specific needs of your business. Whichever type of sign you choose, choosing a reputable sign company can deliver your message. Contact us today at National Neon Signs!