With so many types of signs out there, you might wonder: is digital signage really worth it? Since the upfront cost is higher than traditional signage, it’s a valid question. When used correctly, digital signage is one of the most effective ways to share your message, increase visibility, and engage your audience.
What digital signage do is display your message on large screens. You can think of it as a communication hub, a branding tool, and a driver of engagement. Let’s find out why digital signage is worth it.
The Value of Digital Signage
As the leading signage maker in Canada, We’ve already said digital signage is worth it, but it’s time to move on to the bigger question: why? It offers various advantages over static alternatives. Here are the biggest advantages of a digital signage:
Visibility and Engagement
Digital content grabs people’s attention faster than a poster or banner. Think motion graphics, videos and dynamic text! They are some of the best ways to draw the eye to your business and make your messages more difficult to ignore.
Flexibility
Traditional signs need to be reprinted and replaced every time something changes. With digital signage, you can instantly update pricing, promotions, or event schedules, saving both time and money.
Professional Branding
When you go to digital, you bring a modern, polished look to your business. A sleek display shows you’re up-to-date with the latest trends, reliable and invested in customer experience.
Customer Experience
Besides advertising your message, digital signage improves customer communication. It has fairly versatile applications. Some examples include wayfinding in large spaces, highlighting daily specials in restaurants and displaying live updates and announcements.
The ROI Digital Signage Offers
Does digital signage offer a good ROI (Return On Investment)? It all comes down to the number. Here’s how it delivers:
- Reduced Printing Costs: There’s no need to spend money on paper menus, posters or promotional flyers.
- Increased Sales Opportunities: Businesses that use digital displays are able to promote upsells, flash sales or bundled offers in real time.
- Longevity: The majority of digital signs last 7-10 years, which spreads out the upfront costs over time.
- Scalability: Start with a single display and expand to multiple screens or locations as your business grows.
Savings add up for businesses over time. This makes digital signage a long-term investment, rather than a one-off spend.
When Digital Signage Might Not Be Worth It For Your Business
Digital signage has its advantages. However, it isn’t the right choice for everyone. Reconsider if you encounter any of the following:
- Very Small Businesses: If you have a tight budget, minimal traditional storefront signage might make more sense for you.
- Lack of Content Strategy: Even the best screen won’t deliver results if the content on it is outdated or poorly designed.
- Short-Term Projects: If you need signage for a one-time event, the upfront investment may be too high.
- Improper Installation or Care: Using cheap hardware, poor wiring, or neglecting maintenance will shorten your sign’s lifespan and reduce its effectiveness.
Digital signage is great, but it isn’t for everyone. In order for it to be successful, it has to be a part of a thoughtful, ongoing communication and content plan.
Maximizing Your Digital Signage Investment
When you spend money on digital signage, you want it to be worth it. We recommend these best practices:
- Work with professionals who can recommend the right hardware, install it correctly, and provide ongoing support
- Keep content new and relevant so your displays continuously engage and inform
- Choose the right screen size and placement for maximum visibility without overspending
- Track performance with analytics if your systems support it to measure engagement and ROI
To make the most of your digital signage, you have to be strategic. It’s the best way to extend its lifespan and make an impact.
Deciding If Digital Signage is Right for You
Is digital signage worth it? For most businesses, yes! These signs capture attention, reduce ongoing costs and help get your business notice. When you choose National Neon Signs, you can benefit from one of the most powerful digital marketing tools on the market. We help Canadian businesses unlock the full potential of digital signage.
Want to develop a brand strategy and benefit from digital signage? Contact us to discuss if digital signage is the right option for your business!
