A well-designed storefront sign is your first impression on the world around you.
A business needs impactful storefront signs to market itself. Effective signage amplifies a brand and attracts a customer base. Businesses often underestimate the art of storefront signage.
Having a large storefront sign that attracts the attention of those passing by can increase sales. Additionally, signage can make you stand out and not get lost in the hustle and bustle of the street.
Are you ready to create a lasting first impression? Here’s how effective storefront signage can help.
How Does Effective Storefront Signage Create a Lasting First Impression?
There are several benefits to having amazing signage outside your store. Each part of the sign contributes to your business’s sales, from the colours and graphics, right down to the style of the letters. Here are some of the ways signs can help your store succeed.
Better Visibility
The design of the sign on the front of your store has an impact. Factors like size and location can bring in more customers because it becomes easier for them to see what you offer. Making people aware of your presence is essential for those with storefronts. Many options are available, so get creative with your lettering and the areas where you put your signs.
Brand Consistency
A good sign uses your company’s colours, font, and imagery, such as logos, to enhance your business’s branding. Not only does branding make you more memorable to your customers, but it also creates a cohesive image for your company. Customers understanding your brand can increase sales and encourage them to return when you put new products on the market.
Messaging
Placing signs that advertise promotions and discounts will bring customers into your store. Large discounts and limited time offers can encourage people to visit your store to see what’s on sale. More traffic translates to higher sales, and limited time offers enable customers to shop and save money. It’s a great way to showcase your products and services and get returning customers.
Attracting Attention
Creative and innovative signs attract customers. Using vibrant colours, various shapes and recognizable images can bring customers into your store. Wayfinding signs at intersections or on nearby streets are a great way to direct customers to your business and increase visibility – just remember to follow your city’s regulations. Using lights and moving objects can help your signs stand out.
Announcements
Proper signage can showcase important announcements. You can use signs to announce a grand opening, or management changes, or to advertise the launch of a new product line. These changes can affect your customers. Those who had a negative experience may return if they notice a change in management. New products can also attract new customers.
Are you ready to upgrade your storefront signage? Consider hiring a professional with a large selection of high quality materials to choose from. The increase in sales makes new signage well worth the investment. Contact National Neon for a quote today.
