How long has it been since you updated your business sign? Is it dated, damaged, hard to read, or off-brand?

Your sign is often the customer’s first impression of your business. You may not have put much thought into it before, but your sign is one of the best marketing and advertising tools you have.

Here are 11 reasons you need to update your business sign.

Your Sign Can’t Be Seen At Night

If your sign isn’t illuminated, you are losing out on a huge chunk of free advertising at night. This puts you at a serious competitive disadvantage if similar businesses are visible 24/7 but you’re not. You can always get a spotlight, but consider a Led, Neon, or backlit sign for increased advertising power.

Your Sign Lacks Visibility

If your business is set back from the road, or new developments have since obscured your signs visibility, it may be difficult for passersby to notice it. Consider investing in a monument or pylon sign placed near the entrance of your business to help customers find your business more easily.

Your Sign Is Outdated

Styles and trends change frequently, and you could be losing business if your sign looks outdated compared to your competition. A sign with a modern look that stands out is crucial to attracting new customers and signaling that your business isn’t stuck in the past.

Concept and design are integral in creating a sign that meets the current trends. Put in the time and get professional help crafting the perfect sign that matches your brand image.

You’re Losing Business

If your storefront sign isn’t attracting the business it once was, it’s likely time for a signage upgrade. Your sign is one of the most effective marketing tools your business has – it needs to spark interest, convey quality, and build trust.

If your sign is poorly designed, damaged, hard to see, or hard to read; consider upgrading to a custom-designed sign.

You’re Business Is Rebranding

Businesses must update their brand identity to capture new clientele. Maybe you’ve updated your logo with new colors or created a new company motto. Your customer sign needs to reflect that new identity.

Your sign is an integral part of your strategic marketing. Consistency in messaging is crucial for your audience to recognize your business and know what it stands for.

Your Sign Is Inaccurate

This one is obvious, but if your sign conveys incorrect or inaccurate information, then it’s time for a new sign. Maybe your phone number has changed, or you’ve displayed the price of a product that’s now increased. Incorrect information on your sign will lower trust and could lead to lost customers.

If you want the flexibility to display changing the information on your sign, consider investing in a digital sign that you can update as often as you’d like.

You’ve Had Same Sign For Too Long

Looking at something too often makes it less interesting, and less noticed. As people pass your outdated sign over and over, it may just become part of the landscape, like an old tree. A bright & well-designed updated sign will bring new attention to your business by standing out. Change is necessary for success!

Your Sign Is Damaged

First impressions are everything, and if your sign is damaged, broken, vandalized, or has missing letters, this will put off customers and negatively affect business.

An attractive, clean, and functioning sign will convey trust and reliability to your customers. Consider upgrading your sign materials to something more sturdy or installing an awning or canopy to protect it from the elements.

Your Sign Is Too Small

Is your sign too small to see or can’t be read from far away? Passing motorists only have a few seconds to read your sign and register its message. Make sure your exterior sign is large enough and readable from both near and far.

Your Sign Is Too Hard To Read

No matter how bright and visible your sign is, you’ll lose business if your customers can’t easily understand what it says. If you’ve picked a fancy but hard to read font or cluttered your sign with too much information, people will look away. Customers won’t spend time deciphering hard to read signs, so don’t make them work to understand it!

Modern trends say that less is more, and simplicity wins over complexity. Use an eye-catching design with as few words as you need to capture their attention.

Update Your Sign With National Neon Signs

Is it time to update your sign? You can trust National Neon Signs for all of your signage needs, from design to installation. We’ll help you every step of the way and take into consideration construction challenges and local bylaws.

Contact National Neon Signs or visit our website today!

Your signage is one of your businesses’ best marketing and advertising tools. A good sign will attract customers by being easily readable, clearly visible, and conveying just the right message.

We’ve put together a shortlist of elements to consider when choosing your next sign.

The Design

The design of your sign needs to attract new customers while retaining the old ones.  Designing a sign on your own can be difficult without proper training. That’s why hiring a custom sign designer is always a good idea. You might know what you like, but a designer understands what is and is not attractive to the general population.

A good designer combines your overall business theme with color, font, and many other elements, to provide a clean, modern, and attractive design for your sign.

Be Consistent With Your Brand

Your brand is what sets you apart from your competition, and so your sign must match the other branding elements of your business. Be consistent with color, style, and themes across marketing and advertising materials.

If your business’s tone is light-hearted, or professional, or serious, your sign should reflect that. Consistency shows that you understand the market and creates your unique identity and feel your customers will recognize.

Choose Your Colors

Most of your customers are visually oriented. Colors create an instant subconscious impression that will impact the appeal of your business. The specific colors you choose gives your customers a clue to how they should feel when they think about your business.

While there are no hard rules, it’s good to keep in mind certain colors are generally associated with different emotions. Warm colors such as reds and oranges tend to elicit more aggressive emotions, while cool blues and greens are more calming. Warm colors, for example, can increase appetite, while cool colors can suppress it.

Similarly, heavy color contrast will stand out more, while similar colors create a sense of harmony and calm. Think about what emotions you want your customers to feel when they think about your business.

Brand Personality

While branding your sign with the company name is standard, it is by no means the only elements you can incorporate. Your exterior sign is a chance to let your creativity and personality shine. As with colors, different elements such as pictures, messages, or logos will trigger instantly emotions and convey a lot of information about your company.

A cartoon animal printed on the sign of a child-care center instantly elicits certain emotions.. A personalized message such as “thank you for shopping” on your sign can further connect you with your customer.

Function

You might have a good design in mind, but determining what you want your sign to accomplish is an important consideration. Signs can perform more functions than just as a billboard to let people know you exist. They draw attention from people on the street, advertise special deals, and internal signs can act as salespeople for displaying merchandise and other useful information.

Location

You want your sign to be as visible as possible while respecting local regulations. If your business is set back from the road, consider a pylon or a monument sign to increase visibility.

Durability

Consider your cities weather and climate before choosing your sign. Factors such as extreme heat or cool, humidity, or strong winds may affect your signs life-span. Extra protection may increase costs so have that in mind before you buy.

The elements will wear down your sign over time, so consider installing an awning or canopy for increased protection.

The Type Of Sign

There are dozens of sign types available that suit a range of functions.  Freestanding signs can be placed near roadsides or walkways to increase visibility, or building-mounted signs if you already have high visibility. Interior signs are for a variety of purposes from wayfinding to digital prints, etching, and menu boards.

Content On Your Sign

The words you choose to write are one of your signs’ most important elements. What do you want your customers to know when they read your sign? Signs can be as simple as just the company logo, or loaded with contact information, special offers, and personalized messages. Your decision should be based on an understanding of your clientele’s preferences.

Know The Regulations

Don’t make the mistake of choosing a sign only to find out it’s against regulations. Some places restrict the size, type, or location of signs, while others have rules around displaying up to date and correct information.

Make sure you put in the time to research your local restrictions to avoid issues later on.

Remember that business signs are much more than a display for your company’s name. It’s your number one sales tool and marketer. Choosing the right sign will change your business for the better.

Ready to get your new business sign? Contact National Neon Signs or visit our website today! Our experts will help you every step of the way from design to installation. We serve businesses across Canada with all of their signage needs.

Physical distancing is the new reality your customers live in. In order to cater to their needs, your business must help them comply with pandemic-related rules and regulations. A good sign can help you to cater to your customer’s needs create a well-designed and functional sign for your business.

Let’s see why you need physical distancing signs and how a well-crafted sign increases customer confidence and helps you win business over the competition.

Main Purposes And Types Of Physical Distancing Signs

There are two main purposes of such signs: directional and instructional.

Directional Signs

Directional signs help your customers find their way around your shop or building. By guiding them along, you enable these people to find what they need in a fast and safe manner.

Place your directional physical distancing signs on the floor to pinpoint the traffic flow directions. This enables customers to find the entrance and the exit with ease.

Instructional Signs

Use instructional signs to remind your visitors of the physical distancing rules they need to observe. Also, use these signs in all areas that are prone to attracting groups of people such as reception desks and cashier areas. This helps everyone feel safer while shopping inside your store.

Instructional signs also show that you care for the health and well-being of the community members and potential clients. The fact that you invest in signage is a sign that you put your customer above anything else.

There are several types of signs that work best for this kind of message: floor signs, wall signs, and wind signs.

Floor Signs

Always apply your directional signs directly on the floor, particularly by entrances and exits, as well as by a cashier’s area.

Arrows are the clearest way to ensure the traffic flows as you intend. As customers need to maintain a safe distance, placing various markers on your signs such as colored dots, rectangles and lines helps customers to know where to stand to wait in line.

One of the biggest advantages of floor signs is that they are fairly inexpensive yet very effective. Besides, they don’t take up any valuable space. As long as your office or shop has a floor, you’re all set to help your customers and business partners stay safe during their visit.

Wall Signs

Place informational and instructional signs on the walls of your building to remind your visitors of the most important physical distancing rules.

These signs work best in those areas where people have to wait for something. When you design these signs, ensure they are clear and easy to read. If people need to put on their reading glasses or otherwise struggle to understand or comprehend your message, then the sign is ineffective.

For best results, use easily legible typefaces and choose the biggest font size possible.

Benefits To Your Customers

By knowing how to move and where to stand inside your building, your customers feel reassured that you care about their health and safety, even if they’re not consciously thinking about it. The safer they feel, the more positive they’ll feel about your business which increases the chances that they recommend your business to their friends and family members.

Benefits To Your Business

By showing your customers that you care for them, you encourage them to visit your facilities more often and to spend more time in your shop or building. This is one of the most effective ways to drive additional revenue and therefore to score better profits by increasing your sales volumes.

In addition, giving back to your community is an absolute must. Physical distancing signs are a great start to building a good reputation for your business.