Does your business need a makeover? Consumers are constantly evolving and your storefront should appropriately represent your brand in a way that appeals to today’s customers. One of the most effective ways to achieve this is through revamping your storefront signage.
Your storefront sign might be the first thing a potential customer sees when they approach your business. You don’t want their first impression to be an obsolete, outdated sign. Today we’re going to discuss some inspiring case studies of businesses that benefited from a new storefront sign.
*Some names and details have been altered.
Case 1 – Wildflower Day Spa – Getting Noticed in an Inconspicuous Location
The Wildflower Day Spa is located at the back of a retail mall in a popular tourist destination. In this case study, the owner found it challenging to promote the spa, as it was practically out of sight in a concealed corner of the mall. “The majority of visiting tourists have no idea that the spa exists. They’ve never heard of it,” says owner Glenda Matthews.
To overcome this visibility issue, Glenda decided to invest in digital LED signs in Canada to draw attention to the spa. The vibrant, eye-catching displays were strategically placed throughout the mall and at key locations to guide potential clients to the spa. This solution significantly improved foot traffic, ensuring that more visitors became aware of the spa’s offerings and location.
Matthews decided to invest in new digital signage in a higher-traffic area of the mall, promoting the Wildflower Day Spa and highlighting its services. Since the digital sign is customizable, Matthews can change the content, advertising certain products on sale or current specials. “As people are doing their shopping, they can look up and see a sign for a beautiful day spa,” Matthews says, adding that business has had a “noticeable uptick” since the new display was installed.
Case 2 – Blaze’s BBQ – Accentuating a New Theme
The restaurant Blaze’s BBQ changed ownership and underwent a complete refurbishment, including a new sports theme for the interior. The new owner wanted to draw attention to the restaurant on the exterior to guide guests into the establishment.
A goal was to build brand awareness throughout the community and by using new signage to communicate a distinct fun sports theme, so guests would know what to expect. To make a grand impression, owner Paul Campbell decided to go with an illuminated, exposed LED bulb sign with a sports-themed design. “The dramatic new sign really makes a statement,” says Campbell, “it really draws people into the restaurant. They love the new logo. It looks fantastic.”
Case 3 – Savannah Print Company – Updating Storefront Signage
Savannah Print Company is a small business that provides printing services including pamphlets, business cards, posters, and flyers. The company hadn’t done any updates to its storefront for over a decade and was struggling to get noticed by large retailers and the general public.
They decided to rebrand their image and enhance the visibility of their exterior signage so that it could be seen even during after-hours. “We wanted to upgrade our look and wanted to use different materials in our signage,” says a representative of the company. “The original sign was faded and dull. Working with a Vancouver sign company, we were able to create a vibrant and eye-catching sign that stands out both day and night.”
It needed a brighter, more updated presence, a whole new revamp.” Savannah Print Company chose to update its logo to a more modernized version of the previous one, utilizing vinyl lettering and adding illumination to its storefront signage. “The new sign really captures the attention of the customers. It delivers a lot of visual impact.”
If your business’s exterior is outdated and no longer resonates with current consumers, it’s probably time for a makeover. Updating your storefront signage is all about embracing change while staying true to your business’s core values so you can connect to today’s customers. By partnering with a reputable sign company in Calgary, you can revitalize your brand’s image with fresh, modern signage that attracts attention and aligns with your business’s mission and identity.
A potential makeover is exciting but also nerve-wracking! From digital signage to illumination, whatever your storefront signage needs, we can make your business stand out. Contact us today at National Neon Signs.
