LCD vs LED digital signage
Digital Signage

Which is Better, LCD or LED for Digital Signage?

Digital signage has become an integral part of modern marketing, offering dynamic ways to engage audiences and enhance the overall customer experience.  As the best sign company, we create attractive, eye-catching digital displays that deliver real-time, interactive content and capture attention more effectively than traditional, static signs.  

At National Neon Signs, we help Canadian businesses choose the right digital signage technology for their needs.  In this post, we’ll compare LCD and LED signage, highlight their strengths, and explain how to choose the best option for your business.

What’s the difference between LCD and LED in digital signage?

The main difference between LCD and LED in digital signage is the light source: LCDs (liquid crystal display) use a separate backlight (often LED-based) to illuminate liquid crystals, whereas direct-view LED (light-emitting diode) displays are composed of individual LEDs that act as pixels, producing their own light. 

LED digital signs displays create brighter, higher-contrast images and are more energy efficient.  They are ideal for large-scale outdoor signage in high-traffic areas.  LCDs are more affordable upfront and are suitable for indoor, close-up viewing.  

Many of our clients ask us to explain this in simple terms: if you need something that shines bright in the sun or at scale, LED is usually the winner. If you’re outfitting a boardroom or menu board inside a café, LCD may be more budget-friendly.

Which is better, LCD or LED, for my digital signage?

In most cases, LED displays are a better choice than LCD due to their superior brightness, longer lifespans, and greater energy efficiency, particularly for outdoor or large-scale use.  However, LCDs are suitable for controlled, indoor environments where budget is a primary concern, as they have a lower upfront cost.  

Choose LED signage for:

  • Outdoor Areas: The brightness of LED displays ensures visibility, even in direct sunlight or harsh weather conditions.
  • High-Traffic Areas: LED displays can achieve larger sizes, wider viewing angles, and offer superior contrast, making them effective for high-traffic public areas.
  • Long-term Use: LEDs have a longer lifespan (ranging from 50,000-100,000 hours) than LCDs (around 30,000 to 60,000 hours), making them a more economical long-term investment. 
  • Energy Efficiency: LEDs consume significantly less energy than traditional LCDs, leading to lower operating costs and a lower carbon footprint.
  • Sleek Design: LEDs are easy to clean, have thinner bezels (or no bezel at all), allowing for a slimmer body and a sleek, modern design.  

 

Consider LCD signage for:

  • Indoor Use:  LCD screens are suitable for indoor environments with controlled lighting where high brightness is unnecessary.  In low ambient light, LCDs provide great clarity for close-range viewing.
  • Lower Upfront Cost:  LCDs typically have a lower initial purchase price, making them a budget-friendly option.
  • High-Resolution Images:  LCDs deliver crisp, clear images with high resolution, making them great for content viewed up close.  LCDs are ideal for displaying fine text or intricate graphics.
  • Signage Not in Use 24/7:  Traditional LCDs perform well in controlled environments where they are not subjected to continuous operation.  LCDs are not designed for 24/7 use, as this can shorten their lifespan and cause image retention.  

If you’re starting small or working with a tighter budget, LCD makes more sense before scaling up.  At National Neon Signs, we’ve guided many small businesses through this exact decision—helping them balance performance with affordability.

 

Let’s Find the Right Solution Together

The best choice between LCD and LED for your digital signage ultimately depends on your business’s unique needs.  Certainly, LED displays offer several advantages, however, LCDS offer exceptional clarity at a lower upfront cost.

For more information on digital signage, contact us today. 

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Is Digital Signage Worth it?
Digital Signage

Is Digital Signage Worth it?

With so many types of signs out there, you might wonder: is digital signage really worth it? Since the upfront cost is higher than traditional signage, it’s a valid question. When used correctly, digital signage is one of the most effective ways to share your message, increase visibility, and engage your audience.

What digital signage do is display your message on large screens. You can think of it as a communication hub, a branding tool, and a driver of engagement. Let’s find out why digital signage is worth it.

The Value of Digital Signage

As the leading signage maker in Canada, We’ve already said digital signage is worth it, but it’s time to move on to the bigger question: why? It offers various advantages over static alternatives. Here are the biggest advantages of a digital signage:

Visibility and Engagement

Digital content grabs people’s attention faster than a poster or banner. Think motion graphics, videos and dynamic text! They are some of the best ways to draw the eye to your business and make your messages more difficult to ignore.

Flexibility

Traditional signs need to be reprinted and replaced every time something changes. With digital signage, you can instantly update pricing, promotions, or event schedules, saving both time and money.

Professional Branding

When you go to digital, you bring a modern, polished look to your business. A sleek display shows you’re up-to-date with the latest trends, reliable and invested in customer experience. 

Customer Experience

Besides advertising your message, digital signage improves customer communication. It has fairly versatile applications. Some examples include wayfinding in large spaces, highlighting daily specials in restaurants and displaying live updates and announcements.

 

The ROI Digital Signage Offers

Does digital signage offer a good ROI (Return On Investment)? It all comes down to the number. Here’s how it delivers:

  • Reduced Printing Costs: There’s no need to spend money on paper menus, posters or promotional flyers. 
  • Increased Sales Opportunities: Businesses that use digital displays are able to promote upsells, flash sales or bundled offers in real time.
  • Longevity: The majority of digital signs last 7-10 years, which spreads out the upfront costs over time.
  • Scalability: Start with a single display and expand to multiple screens or locations as your business grows.

Savings add up for businesses over time. This makes digital signage a long-term investment, rather than a one-off spend.

When Digital Signage Might Not Be Worth It For Your Business

Digital signage has its advantages. However, it isn’t the right choice for everyone. Reconsider if you encounter any of the following:

  • Very Small Businesses: If you have a tight budget, minimal traditional storefront signage might make more sense for you.
  • Lack of Content Strategy: Even the best screen won’t deliver results if the content on it is outdated or poorly designed.
  • Short-Term Projects: If you need signage for a one-time event, the upfront investment may be too high.
  • Improper Installation or Care: Using cheap hardware, poor wiring, or neglecting maintenance will shorten your sign’s lifespan and reduce its effectiveness.

Digital signage is great, but it isn’t for everyone. In order for it to be successful, it has to be a part of a thoughtful, ongoing communication and content plan

Maximizing Your Digital Signage Investment

When you spend money on digital signage, you want it to be worth it. We recommend these best practices:

  • Work with professionals who can recommend the right hardware, install it correctly, and provide ongoing support
  • Keep content new and relevant so your displays continuously engage and inform
  • Choose the right screen size and placement for maximum visibility without overspending
  • Track performance with analytics if your systems support it to measure engagement and ROI

To make the most of your digital signage, you have to be strategic. It’s the best way to extend its lifespan and make an impact. 

Deciding If Digital Signage is Right for You

Is digital signage worth it? For most businesses, yes! These signs capture attention, reduce ongoing costs and help get your business notice. When you choose National Neon Signs, you can benefit from one of the most powerful digital marketing tools on the market. We help Canadian businesses unlock the full potential of digital signage.

Want to develop a brand strategy and benefit from digital signage? Contact us to discuss if digital signage is the right option for your business!

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How Much Does It Cost to Install Digital Signage?
Digital Signage

How Much Does It Cost to Install Digital Signage?

Digital signage is one of the best ways to get your business noticed. Whether you run a retail store, restaurant or corporate office, digital displays are an engaging, eye-catching way to showcase information. So how much does it cost to install digital signage?

The truth is it varies depending on your needs. The size of your display, type of content you’re showing and level customization make a difference. Let’s explore cost considerations, price ranges and why digital signage is a great long-term investment!

Factors That Impact the Price of Digital Signage

The price of your digital signage varies based on many factors. Multiple components come together to make up a complete system.

Hardware

First up, we have the display itself. The price of the screen can vary from $200-$500 for a small monitor to $1,000 or more for a commercial-grade screen. Don’t forget about a media player that will cost $150-$500 and the necessary mounts or enclosures that range from $100-$500.

Software and Licensing

A content management system (CMS) lets you schedule and update what’s on your display. Basic cloud-based subscriptions start at $10–$50 per month per screen. However, enterprise-grade systems with analytics, real-time monitoring, or multi-location support may cost more. 

Installation and Labour

How complex is your setup? A simple wall-mounted display in an office may only cost a few hundred dollars for installation. Meanwhile, larger networks or outdoor signs with wiring, networking, and structural requirements can cost thousands of dollars.

Content Creation

Without high-quality content, even the best hardware won’t do much for you. Many businesses handle content in-house to save money. However, outsourcing video or graphic production typically ranges from a few hundred to a few thousand dollars.

Maintenance and Support

Annual upkeep will round out your budget. Think about $100-$500 per screen. However, you should also take future service calls, software updates, and replacement parts into account.

Total Prices for Digital Signages

As you can see, digital signs consist of many moving parts. While every project is unique, here are some general ballpark figures:

  • Entry-Level (1-2 Screens): Ideal for small businesses such as cafes and boutiques, these basic signs range from $1,000-$3,000. They are ideal for menu boards, promotions, and welcome screens. 
  • Mid-Range (3-10 Screens): Most common in restaurants, retail chains, and corporate offices, this option lets you cover multiple areas for an immersive customer experience. Prices range from $3,000-$10,000.
  • Enterprise (10+ Screens/Multi-Location Networks): Usually used for hospitals, shopping centres, franchises, and universities, prices rise with scale, but so does the return on investment. This form of digital signage is $10,000+.

The right digital signage depends on the type of business you run. That’s why you have to budget accordingly. 

Balancing Cost and Quality

Digital signage is a big investment, but it doesn’t mean you have to break the bank. Manage costs effectively by following the advice below:

  • Choose the Right Screen Sizes: Bigger isn’t always better. Choose screens that match your space and viewing distance. 
  • Leasing Equipment: Rather than buying the equipment, lease it for lower upfront costs and to keep your technology up-to-date.
  • Using Templates: Content management systems often include ready-to-use designs, which can save money that would otherwise be spent on custom graphics. 
  • Working with a Full-Service Provider: Bundle hardware, software, and installation by going through one vendor to save and simplify the process.

Think about it differently. It’s all about maximizing value and minimizing expenses.

Benefits of Digital Signage

Digital signage has high upfront costs. However, the long-term investment is worth it in the end as digital signages are built to last. It delivers what static signage cannot, including:

  • Instant updates without reprinting posters or menus
  • Increased customer engagement due to moving visuals and targeted messaging
  • A stronger brand presence that makes your business look modern and professional
  • Sales growth from promotions or upsell opportunities is shown in real time

When you go digital, you can reap these advantages over and over again. These systems offer long-term benefits over their lifespan.

Get a Custom Quote

How much does it cost to install digital signage? It comes down to your setup, which is why it can range from a couple of thousand dollars for small businesses to tens of thousands for large-scale installations. At National Neon Signs, we specialize in creating custom digital signage across Canada. We provide tailored solutions that put your goals, budget, and brand first.

How do you know what type of digital signage is right for your business? Contact us to discuss your project and get a custom quote!

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What Does a Signage Company Do?
Digital Signage

What Does a Signage Company Do?

In today’s competitive market, a business needs more than just a great product or service to succeed—it needs to be seen. That’s where a signage company comes in. From storefront signs to vehicle wraps, these professionals play a key role in helping brands stand out and attract attention.

But what exactly does a signage company do? And how can working with one help your business grow? Let’s explore everything about signage services that you need to know.

1. Designing Eye-Catching, Brand-Aligned Signs

The first—and perhaps most crucial—step in any signage project is design. A signage company works closely with you to understand your business’s identity, goals, and audience. Their graphic designers use this insight to create signs that not only look great but reflect your brand’s voice and message.

Design Services Often Include:

  • Logo and brand integration
  • Font and colour selection
  • Scalable layouts for various sign types
  • Mock-ups and 3D renderings

Whether you need a minimalist storefront sign or a bold LED display, the design must capture attention and leave a lasting impression. A professional signage company ensures every element is optimized for visibility and impact.

2. Custom Sign Fabrication and Manufacturing

Once the design is approved, the signage company moves on to manufacturing. They use a variety of materials—such as acrylic, aluminum, vinyl, or LED lighting—depending on the type of sign and its intended use.

Types of Signs They Commonly Produce:

  • Exterior signs: Channel letters, monument signs, pylon signs, lightboxes
  • Interior signs: Wayfinding signs, lobby signs, wall graphics
  • Digital signs: LED message boards, electronic displays
  • Temporary signage: Event banners, window decals, A-frames
  • Vehicle wraps: Branded graphics for company cars or fleets

Each sign is built with attention to detail, ensuring it can withstand environmental elements and deliver high visual impact.

3. Professional Sign Installation

Even the best sign won’t be effective if it’s installed poorly. Signage companies handle professional installation, making sure the final product is securely mounted, aligned properly, and compliant with local codes.

Installation Services May Include:

  • Site evaluation and measurements
  • Permitting and municipal approvals
  • Electrical hookups for illuminated signs
  • Structural support for large or heavy signs

In cities where sign regulations are strict, such as Calgary, Winnipeg, or Houston, a professional signage company will navigate those rules to ensure everything is done legally and safely.

4. Sign Maintenance and Repairs

Over time, signs can become weathered, faded, or damaged. A good signage company offers ongoing maintenance and repair services to keep your signs looking professional and functioning correctly.

This Can Include:

  • Replacing bulbs or LED panels
  • Repainting or refreshing surfaces
  • Fixing structural issues or storm damage
  • Updating information (e.g., business hours or contact details)

Regular maintenance helps prolong the life of your signage and ensures your brand always looks its best.

5. Sign Permitting and Code Compliance

One of the lesser-known but critical services a signage company provides is permit management. Most cities and municipalities have regulations around the size, placement, and lighting of commercial signs.

A signage company will:

  • Research local codes
  • Submit applications
  • Obtain necessary approvals
  • Coordinate inspections if required

This saves business owners time and ensures your project isn’t delayed—or worse, removed for non-compliance.

6. Brand Visibility and Marketing Support

Ultimately, the role of a signage company is to help your business get noticed. Signage is more than just a label on a building—it’s a powerful marketing tool. A professional sign tells people who you are, what you do, and why they should care.

Good signage can:

  • Increase foot traffic
  • Reinforce brand recognition
  • Highlight special promotions
  • Guide customers through your space
  • Make a strong first impression

By investing in high-quality signage, you’re investing in your business’s visibility, professionalism, and long-term growth.

Why Hiring a Professional Signage Company Matters

DIY signs or ordering from online marketplaces may save a few dollars upfront, but they often lack the durability, design quality, and local compliance needed for lasting success. A professional signage company provides:

  • Expert guidance
  • Custom-tailored solutions
  • Full project management
  • Peace of mind

Whether you’re opening a new location or rebranding an existing one, working with a signage company ensures your message is delivered clearly and effectively.

The Value of a Signage Company

A signage company does far more than just make signs—they bring your brand to life in the real world. From the first design sketch to final installation and beyond, they provide the expertise and craftsmanship that help your business stand out, stay compliant, and grow stronger.

If you’re ready to boost your brand visibility with high-impact signage, connect with a local signage expert today and take the first step toward making your message unmissable.

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Channel Letter Signage Innovations
Digital Signage

Channel Letter Signage Innovations: Neon, LED, and Beyond

Business owners are always looking for ways to attract new customers and effectively communicate their brand. Channel letter storefront signage is one of the most impactful ways to achieve these goals. Channel letter signs have remained a staple for businesses and major corporations for many years, and for good reason. These signs are both functional and visually appealing, making a bold statement to increase foot traffic to your business.

From traditional methods of crafting letters by hand, to the advent of LED illumination, today’s technological advancements make channel letter signs more eye-catching than ever. Let’s take a look at the innovation of modern channel letter signage: from neon to LED and beyond.

What are Channel Letters?

A channel letter sign is created by adding depth to letters, numbers, or characters for a 3-dimensional look. These signs are typically made using aluminum or plastic material. Channel letter signs are highly flexible and are available in a wide variety of fonts, sizes, and colors. Illumination and different lighting options add visual effects and enhance the visibility of channel letter storefront signage.

Channel Letters

What are the Lighting Options for Channel Letter Signs?

Illuminated signs can provide visibility to your business 24/7 to attract consumers at all hours of the day. Most channel letter signs are lit with either LEDs (light-emitting diodes) or neon. Let’s take a closer look at each option:

LED Lights

The introduction of LED technology revolutionized the signage industry.  Most modern channel letters are illuminated with LEDs. There are several advantages LEDs have over neon, including:

  • Energy EfficiencyLED signs are known for their high efficiency, saving costs on monthly energy bills.
  • Longer Lifespan – LED signs are very durable and can last up to a decade or more.  Some LED lights last up to 100,000 hours!
  • Versatility – LED modules are highly customizable, and are available in various colors, sizes, brightness levels, and even color-changing effects.
  • Low Maintenance – LED channel letter signage requires little to no maintenance.  
  • Brightness – LEDs have a cool, bright aesthetic that can be seen from a long distance.

LED Lights

Neon Lights

In the early days of illuminated signage, neon signs dominated the industry. Traditional neon signs are made by filling glass tubes with various gasses to achieve different colors. With the advance of new technology and innovation, the popularity of neon lights began to decrease over time. However, they are making a comeback and many consumers enjoy the nostalgic glow of a classic neon sign. Today’s contemporary neon signs are different from those of several decades ago and it’s important to distinguish between traditional neon lights and newer alternatives. Modern signs offer many advantages over those of yesteryear, including:

  • More Energy Efficient – Modern neon lights are designed with energy-saving components.
  • Increased Safety – Traditional neon lights are very fragile and can be broken easily. Today’s neon signs are made from flexible silicone tubes instead of glass to prevent damage and breakage. One major safety concern in some types of neon lights is the presence of harmful substances, including mercury. Mercury is a toxic substance that can harm human health if mishandled. Today’s modern neon lights are free from harmful substances.
  • Affordability – Thanks to new design materials and technological advancements, contemporary neon signs are more affordable than ever.

Neon Lights

What are Some Other Future Trends for Channel Letter Signage?

The signage industry is continuing to evolve. Here are some trends we’re starting to see:

  • Solar Power – Using solar panels to power signage reduces energy costs and environmental impact.
  • Sustainable Materials – There is a growing demand among consumers for sustainable materials in signage construction.
  • Dynamic Lighting – Using programmable lighting effects creates a dynamic and engaging display.
  • Reverse Channel Letter – Reverse channel letters, or halo-lit channel letters, use spacers to raise the letters from the wall, allowing the lighting to project onto the building’s surface, creating a distinctive glow.

Future Trends in Channel Letter Signage

A bold, sophisticated channel letter sign is one of the easiest ways to capture the attention of your potential customers. Every lighted letter can be customized to represent your brand. Our team at National Neon handles all aspects of your signage project, from concept and design to installation. Contact us today!

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Advancements in Retro Neon Signs
Digital Signage

Retro Neon Signs: Nostalgia Meets Contemporary Design

Neon signs have been used for over a century. These bright, eye-catching displays have become an iconic symbol for bustling cityscapes, the fun and frivolity of entertainment, and the possibilities of the electronic age. Decades ago, there was nothing more modern than neon.

Today, there are other options for storefront signage, the forerunner being LED or light-emitting diodes. LED signs have many advantages, including durability, energy efficiency, and versatility. However, there’s no denying the vintage charm of a neon sign, and many consumers are appealed by their warm, authentic glow.

Retro neon signs are making a comeback. In this post, we will talk about the history of neon signs compared to today’s displays, where nostalgia meets contemporary design.

What is a neon sign?

Neon signs are electric signs made of long gas-discharge tubes. The sealed glass tubes have a metal electrode at each end, filled with several gasses, including its namesake neon. Neon is a noble gas that emits an orange glow when electricity is added. Other gasses and chemicals can be added to produce a variety of different colours. The tubes can be bent and manipulated to form letters, shapes, and custom designs.

Quick repair neon sign

When were neon lights the most popular?

The first neon signage made its debut in December 1910. Sometimes dubbed “liquid fire,” these dramatic, glowing signs hit their peak popularity from the 1920s to 1960s. Neon signs remained popular over several decades, and they were used for advertising, nightclubs, roadhouses, and storefronts. By the 1960s, the widespread use of neon signs began to decline as newer, more efficient technologies became available, mainly fluorescent and LED lighting

Neon’s popularity resurged in the 1980s – a decade known for its extreme fashions, iconic trends, and bright colours.

Today, consumers are rediscovering the classic allure of the retro neon sign. It’s safe to say that neon is making a serious comeback in our modern 21st century.

Why are neon signs regaining popularity?

Many consumers are attracted to a classic neon sign’s authentic glow and buzz. A nostalgic yearning for yesteryear has recently brought about a resurgence of interest in neon signs. People want to capture the essence of a vintage, retro era and are recognizing its historical significance.

Today’s sea of digital LED displays can be overwhelming and overstimulating, whereas a neon sign stands out as warm and inviting, bringing us back to a simpler time. Their eye-catching, photogenic quality makes them popular on social media, allowing users to capture their retro charm in the modern age.

Pepsi cola neon sign

How do today’s neon signs differ from the past?

What makes today’s contemporary neon signs different from several decades ago?  Beyond their visual appeal, here are a few reasons neon is making a comeback:

  • Energy Efficiency – Modern neon lights are designed with energy-saving components, meaning they are more energy-efficient and eco-friendly. Contemporary neon signs are relatively inexpensive to run, helping save money on monthly utility bills while offering traditional neon’s vibrant glow.
  • Affordability – Modern neon signs are much more affordable thanks to new design materials, like LED neon flex. Technological advancements have revolutionized the neon sign manufacturing process, reducing production costs and making custom designs more accessible.
  • Safety – Today’s neon lights have protective features to prevent damage and breakage. Some modern LED neon signs are made from flexible silicone or acrylic tubes instead of glass so they won’t break, are free from harmful substances, and are not hot to the touch.
  • Maintenance – Some maintenance is needed to keep your neon sign looking its best, including regular cleaning. Since contemporary neon signs are less likely to crack or break, you’ll not likely need to hire a professional for costly repairs and maintenance.
  • Versatility – Modern neon lights offer a wide range of colours and design options, making them a versatile lighting solution.

Modern Neon Signs

The retro charm of an illuminated neon sign is very appealing to many consumers, and neon continues to stand the test of time. Today, many technological advancements allow us to feel the nostalgic pull of traditional neon with a contemporary twist. If you’re interested in a neon sign for your business or all your storefront signage needs, contact us today at National Neon!

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Custom Neon Signs for Your Business
Digital Signage

Custom Neon Signs: Adding a Personal Touch to Your Business

Neon signs are a great way to add a unique and personal touch to your business. Custom-made neon signs can be a powerful marketing tool, offering a unique combination of decor and function. The warm, authentic glow appeals to many of today’s consumers, who yearn for the nostalgic feel of a classic neon sign. These eye-catching illuminated signs are perfect for grabbing the attention of potential customers and standing out from the competition.

In this post, we will learn more about custom neon signs and how they add a personal touch to your business.

What is a neon sign?

Traditional neon signs are made of sealed glass tubes filled with neon and other gasses. The tubes are bent and twisted to form letters or a design. When electricity is added, the neon emits light, causing the sign to glow. By adding different combinations of gasses, various colours can be produced. Today’s neon signs might be made from alternative materials such as flexible plastic, acrylic, or silicone. LED neon (or faux-neon) can closely mimic the appearance of glass neon.

Custom Neon Signs

How will a custom neon sign benefit my business?

Custom neon signs offer endless possibilities. They can be used in various business areas, from digital signage to office inspiration or as unique decor items. A custom business neon sign makes a bold statement and leaves a memorable first impression on potential customers.

Illuminated and Non-Illuminated Channel letters are also excellent options if you’re looking for modern alternatives. These signs provide greater versatility in design and are perfect for exterior and interior signage. Whether you choose the vibrant glow of neon or the sleek, high-visibility look of channel letters, both options effectively enhance your brand’s presence.

Benefits of Custom Neon Signs for Businesses

Here are a few more ways a custom neon sign can benefit your business:

  • Brand Identity – A unique neon sign displaying your business name or custom logo can attract attention and establish brand identity.
  • Durability – Modern neon signs are made with durable materials that ensure longevity. They are more energy-efficient than traditional neon, offering a sustainable option while saving you money.
  • Makes a Statement – As we’ve mentioned, the retro charm of a neon sign is appealing to many customers. Neon signs are attractive, vibrant, and inviting, which makes them perfect for businesses looking to make a statement.
  • Versatility – You can choose from various colours, shapes, and sizes to suit your business’s needs when creating your sign. You can choose from different fonts and designs. The final result is a bright, vibrant, unique display.
  • Affordability – Thanks to new design materials and technological advancements that have revolutionized the neon sign manufacturing process, contemporary neon signs are more accessible and more affordable than ever.
  • Low Maintenance – Neon signs require a bit of maintenance. Regular dusting and cleaning will ensure your sign continues to look its best. Modern neon signs are less likely to crack or break and require less maintenance than traditional glass.

Is a custom neon sign suitable for my business?

A custom neon sign can add a personal touch to nearly any business. Here are just a few examples:

  • Restaurants and Cafés – Neon signs create a cozy, inviting atmosphere that can attract customers to your restaurant or coffee shop.
  • Bars and Nightclubs – Classic neon signs are an iconic symbol of the fun and frivolity of entertainment. Enhance the ambiance of your bar, nightclub, or roadhouse with a striking neon sign.
  • Office Spaces – A custom neon sign adds a personal touch to your office or workspace. An inspirational quote or sign that promotes your company’s value or mission can be appreciated by both employees and customers.
  • Retail Stores – A memorable neon sign promoting sales, promotions, or new arrivals can draw attention to your store, attracting new customers and increasing foot traffic into your business.
  • Hotels – Neon signs for hotel exteriors can enhance their appeal, creating an inviting atmosphere for guests. Custom neon signs can also be used in various areas of a hotel, such as the lobby, bar, restaurant, or wayfinding signs, providing both function and a memorable experience for visitors.
  • Game Room – Neon signs for game rooms, arcades, or recreational areas can enhance the visual appeal and atmosphere of the space, contributing to an energized environment and experience.

These are just a few examples where a custom sign can add a personal touch to your business, but this is by no means an extensive list.  

Neon signs are here to stay. Contacting a reputable signage company can help you design a custom sign for your business. Get in touch with us today at National Neon and we can make your vision a reality!

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Neon Signs vs. LED Signs
Digital Signage

Neon Signs vs. LED Signs: Choosing the Right Illumination for Your Message

Your business needs a sign to get the attention of potential customers. An illuminated storefront sign is attractive and enhances the visibility of your business. Two leading options in the signage industry are neon and LED. What’s the difference? Which should you choose for your brand? In this post, we’re going to discuss each option so you can choose the right illumination for your message.

Neon Signs

Neon lights have been used for over a century in storefront signage, advertising, and eye-catching displays. Neon signs are named because they use neon gas in a glass tube. When electricity is added, the neon produces a bright, glowing light. Colours are created by adding different elements to the neon gas, which produce different colours when they are ionized. Neon signs can be customized to form shapes, letters, or designs to promote a particular business or product.

Neon Signs

LED

LED signs have become extremely popular. LED displays use light-emitting diodes to create a vivid display. LEDs emit light in a specific direction and come in a wide variety of colours. LED signs can be customized and made digital. There’s no doubt that LED signage is the way of the future.

LED Signs

Which type of sign is better?

Now that we know the difference between neon and LED signs, let’s take a look at the benefits of each:

Initial Cost 

LED signs tend to cost about 10% less than neon lighting. Depending on the size and style of your sign, prices may vary.

Energy Efficiency

LED lights are known for their energy efficiency. Large neon displays can require up to 15,000 volts to run, whereas LED signs only need 24 volts. LED lights are sustainable and can save you money on energy bills in the long run.

Longevity

LED lights are extremely durable, some lasting up to 100,000 hours! This means your LED sign could last over a decade. Traditional neon lights have a life expectancy of about 10,000 hours.

Comparison of Neon and LED Signs

Maintenance Requirements

LED signs require little to no maintenance. Neon signs do require a bit of maintenance, such as checking for cracks and leaks in the tubings and cleaning out any accumulated dust and debris. Neon signs have a higher chance of breaking than LEDs and professional replacements can be costly. Neon signs can withstand cold weather, however, cold conditions may make the glass tubing more brittle and prone to damage, and neon lights should not be exposed to extreme temperature changes.

Customization

Both neon and LED signs can be customized to suit your business. However, LED signs offer the versatility of digitalization, where you can engage your customers, update your message, and add colourful images and videos to your signage. A digital sign allows you to keep your message current and continue to attract new customers.

Aesthetics

Of course, you want your sign to look good. Traditional neon lights give off a warm, vibrant glow, offering a nostalgic quality that appeals to many consumers. For businesses seeking that vintage charm, neon signs may be the perfect choice. On the other hand, Illuminated and Non-Illuminated Channel letters offer a modern alternative, providing more flexibility in design.

LEDs, which are commonly used in illuminated channel letters, have a cooler, brighter aesthetic and can be seen from a long distance, making them perfect for high-visibility locations. They also offer a wider range of colors, shapes, and sizes, giving you greater versatility in how you showcase your brand. Whether you prefer the classic feel of neon or the dynamic look of LED channel letters, each option can be tailored to meet your specific needs and attract customers effectively.

Sound

LED signs have no sound, whereas neon produces a constant low buzz. Some customers may appreciate the quiet of an LED sign whereas others are appealed by the nostalgic buzz of a neon sign.

Safety

LED signs are shatter-resistant and heat proof, whereas neon has breakable glass tubing and is hot to the touch. Today’s neon lights typically have protective features to prevent breakage.

Portability

LED signs are lightweight and are easy to transport and install. On the other hand, neon signs are heavy and prone to damage during shipping. You may need a specialist to mount your neon sign.

 

The choice between a neon sign vs. an LED sign for your business depends on your unique needs and personal preferences. There’s no doubt that LED signage offers several advantages over neon, including versatility, durability, and energy efficiency. LED lighting is suitable for many applications, including outdoor signage and indoor decorative lighting. However, the nostalgic, retro charm of a classic neon sign can’t be denied. Neon is still appealing to many consumers.  

The right choice will depend on the specific needs of your business. Whichever type of sign you choose, choosing a reputable sign company can deliver your message. Contact us today at National Neon Signs!

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digital led signs can revolutionize your business's visibility
Digital Signage

How Digital LED Signage Can Revolutionize Your Business’s Visibility

Picture this!

You’re driving down the road after sunset and see a glowing light in the distance. What can it be? As you get closer, you discover it’s a digital LED sign for a local business.

Many businesses use LED signs to increase their visibility for those passing by. A bright shining sign is a great way to attract the attention of potential customers. 

If you’re ready to see your business grow, consider the benefits of digital LED signs. At National Neon, we offer various colours and designs to help you get your message across and increase your brand recognition. The power of a digital LED sign should not be underestimated. It’s time to learn how they can improve your business’s sales and visibility.

What Is Digital LED Signage?

Digital LED signage is similar to a computer screen and can be programmed to show pictures, video, or a combination of both. It allows businesses to compete with the thousands of advertisements customers see daily. They grab attention, are flexible and act as a salesperson for your company. 

How Can Digital LED Signage Allow Your Business to Thrive and Grow? 

Digital LED signage displays dynamic imagery to promote products, services, events, and more. The human attention span is short, so making an impact is essential to gaining new customers. From the brightness of the lights to the choice of colours, these signs can be a vibrant part of your advertising mix. 

National Neon has been a signage expert for over 70 years. We know the right sign can help your business stand out and thrive. As a tool made for longevity, digital LED signs can aid your business. Here are some ways it can help you increase your business’s visibility.

Grab Your Customers’ Attention With Vibrant Visuals

One of the biggest advantages of LED signage is its ability to stand out. Bright, colourful displays of dynamic content on digital LED signs can attract the attention of those passing by and convert them into customers for your business. Creating visually appealing and captivating advertisements, promotions, and announcements promotes your message and brand identity. 

Flexibility and Customization

Using digital signage gives you the ability to choose from several options. These dynamic signs differ from their static counterparts because they can change with real-time updates and content changes. Adapting a marketing strategy to different seasons and events ensures signs are timely and up-to-date. One of the best parts about these moving signs is their ability to keep their message fresh and personalized to their target audience. 

Content Is Dynamic and Interactive

Unlike its static counterparts, digital LED signage does more than display still text and images. Animations, social media feeds, and live updates can be “cast” (or broadcast) on the signs, thanks to advanced capabilities provided by a leading sign company in Calgary. Interactive features such as touchscreens or QR codes allow businesses to encourage customer participation. Memorable interactions such as these leave a lasting impression and can result in conversion, demonstrating the dynamic solutions offered by innovative signage companies.

Marketing and Analytics Are Targeted

The use of digital LED signage offers opportunities for targeted marketing and data-driven decision-making. The National Neon team uses advanced analytics and software to track metrics such as audience demographics, viewing times, and engagement levels. Additionally, integrating vinyl lettering with digital displays can enhance visual impact and brand recognition. Businesses can use this data along with the aesthetic appeal of vinyl lettering to refine their marketing strategies, cater to specific audiences, and maximize the return on their investment.

It’s a Cost-Effective Advertising Method

The upfront costs of digital LED signage may be high, but it is worth the investment. Traditional print or billboard advertising requires recurring expenses for updates and replacement. However, digital LED signs, particularly programmable LED signs, effectively eliminate these costs. The content on these signs can be created and modified in-house. Utilizing programmable LED signage allows businesses to reduce their ongoing advertising expenses while reaching a large audience.

Brand Awareness Is Improved

Utilizing digital LED signage allows businesses to enhance their brand visibility. They are showcasing brand elements such as logos, slogans, and colour schemes in a visually appealing way. Using consistent branding across multiple digital signs reinforces the brand connection. Additionally, it builds a stronger relationship with the target audience, improving customer loyalty and trust. 

Differentiate Yourself From Competitors

In a crowded marketplace, businesses must make an impact to stand out. Digital LED signage is a unique and modern approach to advertising that sets any company apart from the competition. Visually stunning and impactful signage that leaves a lasting impression on potential customers. Embracing innovative technology allows businesses to gain a competitive edge and establish themselves as industry leaders. 

Synchronize With Digital Marketing Plan

While social marketing campaigns, website promotions, and email marketing efforts are effective, combining them with digital LED signage is even better. Reinforcing these messages on an LED sign with moving animation or images can amplify a company’s reach. Creating a cohesive brand experience allows companies to strengthen their overall marketing strategies. 

Improve the Customer Experience

Did you know you can use digital LED signage to enhance the customer experience? Creating engaging content that educates, entertains, or guides is essential to helping customers through their purchasing journey. Signs can display product demonstrations, showcase customer testimonials, and even offer wayfinding assistance. It improves customer satisfaction and loyalty. 

Stay Up-To-Date and Timely

When you make the choice to use digital LED signage, you can stay ahead of the curve. These signs allow for real-time updates, ensuring businesses can advertise time-sensitive offers, such as flash sales or event sales, right away. It lets customers stay informed and shows a business’s responsiveness and commitment to delivering exceptional service. 

How Can National Neon Signs Help Your Business?

National Neon is ahead of the curve. Our signs withstand Canada’s harsh weather conditions with a specialzed weather rating, which means they are waterproof and can withstand the rain and the elements. Our digital LED signs are manufactured with the highest possible grade for digital displays. Alongside our top weather ratings, our digital displays utilize a lightweight, fanless design (which allows for energy savings of up to 30%). The result is our clients being able to choose from some of the highest quality displays available. Reach out to give your business the visibility it needs to succeed.

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lcd vs led which is better for promoting your business
Digital Signage

LCD vs. LED: Which is better for promoting your business

LED displays and lights are becoming increasingly popular as people discover their many advantages over traditional LCDs.

For example, LED panels are significantly more durable and offer a much longer lifespan. Also, LED monitors feature higher screen resolution. So it’s no surprise that LED displays are better for showing off what businesses have to offer their target customers.

So when it comes to choosing a new monitor, there are a lot of factors to consider.

Size, resolution, and price are all important factors, but for many people, the type of monitor is just as important. 

Advantages of LED (Compared to LCD monitor)

One significant advantage of LED monitors is that they are much easier to install than LCD monitors.

One of the most significant advantages of LED monitors is that they are much easier to install than LCD monitors.

Thanks to their slim design and lack of backlight components, LED monitors can be installed quickly and easily. In contrast, LCD monitors require careful calibration and adjustment before producing an acceptable image.

So if you’re looking for a monitor that’s easy to install, LED is the way to go.

LED (Light Emitting Diodes) offers a broader range of colors and brightness levels than LCDs (Liquid Crystal Display).

One of the most significant advantages of LEDs is their broader range of colors and brightness levels.

Since LED displays use full-array LED backlighting rather than one big backlight, LED has much better contrast than LCDs. LCD backlighting only shows white and black, but LED backlighting emits the entire RGB spectrum, providing more contrast between the colors.

LCDs, on the other hand,  are limited to a smaller palette of colors. As a result, if you’re looking for a monitor that can display a wider range of colors, an LED model is the way to go.

LED backlighting is more efficient than LCDs.

Raise your hand if you’re NOT looking to save money on your energy bills. That’s what we thought. Well, you’re in luck. LED backlighting is more energy-efficient than LCDs. Light-emitting diodes, or LEDs, are solid-state lighting solutions that use a semiconductor to convert electricity into light. They use fewer watts, reducing your carbon footprint. Opting for programmable LED signs can further enhance energy savings, making them an ideal choice for both environmental and economic efficiency.

To illustrate, LED lights use roughly 50 watts, while similar LCD lighting will use 60.

LED monitors require less maintenance than LCD monitors, making them a hassle-free option.

One of the most significant benefits of LED monitors is they require less maintenance than LCD monitors. LED monitors do not suffer from image retention or screen burn-in, so there is no need to change the screen saver or let the monitor rest frequently.

In addition, LED monitors have a longer lifespan than LCD monitors, so you won’t have to replace them as often. This longer lifespan creates less waste. Win-win-win.

The image quality in LED monitors is better than in LCDs, offering a sharper image and better contrast.

Regarding image quality, there is a clear winner between LCD and LED monitors: LED monitors offer a sharper image and better contrast. LCD monitors use a backlight that illuminates the entire screen, resulting in a softer appearance. In comparison, LED monitors use an array of small light-emitting diodes to provide direct lighting, resulting in a sharper image.

In addition, LED monitors have higher contrast ratios than LCDs, making it easier to see details in the screen’s dark and light areas. As a result, LED monitors offer a superior viewing experience for both work and play. 

Final thoughts

Digital signage is a great way to get your message out there. It’s eye-catching, interactive, and can be updated in real-time. Plus, it’s a great way to reach a captive audience. This type of advertising is perfect for businesses that want to stay relevant and top-of-mind for their customers. So if you’re looking for an LED display for your business, give us a call or fill out our contact form today.

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