In today’s competitive market, a business needs more than just a great product or service to succeed—it needs to be seen. That’s where a signage company comes in. From storefront signs to vehicle wraps, these professionals play a key role in helping brands stand out and attract attention.

But what exactly does a signage company do? And how can working with one help your business grow? Let’s explore everything about signage services that you need to know.

1. Designing Eye-Catching, Brand-Aligned Signs

The first—and perhaps most crucial—step in any signage project is design. A signage company works closely with you to understand your business’s identity, goals, and audience. Their graphic designers use this insight to create signs that not only look great but reflect your brand’s voice and message.

Design Services Often Include:

• Logo and brand integration
• Font and colour selection
• Scalable layouts for various sign types
• Mock-ups and 3D renderings

Whether you need a minimalist storefront sign or a bold LED display, the design must capture attention and leave a lasting impression. A professional signage company ensures every element is optimized for visibility and impact.

2. Custom Sign Fabrication and Manufacturing

Once the design is approved, the signage company moves on to manufacturing. They use a variety of materials—such as acrylic, aluminum, vinyl, or LED lighting—depending on the type of sign and its intended use.

Types of Signs They Commonly Produce:

• Exterior signs: Channel letters, monument signs, pylon signs, lightboxes
• Interior signs: Wayfinding signs, lobby signs, wall graphics
• Digital signs: LED message boards, electronic displays
• Temporary signage: Event banners, window decals, A-frames
• Vehicle wraps: Branded graphics for company cars or fleets

Each sign is built with attention to detail, ensuring it can withstand environmental elements and deliver high visual impact.

3. Professional Sign Installation

Even the best sign won’t be effective if it’s installed poorly. Signage companies handle professional installation, making sure the final product is securely mounted, aligned properly, and compliant with local codes.

Installation Services May Include:

• Site evaluation and measurements
• Permitting and municipal approvals
• Electrical hookups for illuminated signs
• Structural support for large or heavy signs

In cities where sign regulations are strict, such as Calgary, Winnipeg, or Houston, a professional signage company will navigate those rules to ensure everything is done legally and safely.

4. Sign Maintenance and Repairs

Over time, signs can become weathered, faded, or damaged. A good signage company offers ongoing maintenance and repair services to keep your signs looking professional and functioning correctly.

This Can Include:

• Replacing bulbs or LED panels
• Repainting or refreshing surfaces
• Fixing structural issues or storm damage
• Updating information (e.g., business hours or contact details)

Regular maintenance helps prolong the life of your signage and ensures your brand always looks its best.

5. Sign Permitting and Code Compliance

One of the lesser-known but critical services a signage company provides is permit management. Most cities and municipalities have regulations around the size, placement, and lighting of commercial signs.

A signage company will:

• Research local codes
• Submit applications
• Obtain necessary approvals
• Coordinate inspections if required

This saves business owners time and ensures your project isn’t delayed—or worse, removed for non-compliance.

6. Brand Visibility and Marketing Support

Ultimately, the role of a signage company is to help your business get noticed. Signage is more than just a label on a building—it’s a powerful marketing tool. A professional sign tells people who you are, what you do, and why they should care.

Good signage can:

• Increase foot traffic
• Reinforce brand recognition
• Highlight special promotions
• Guide customers through your space
• Make a strong first impression

By investing in high-quality signage, you’re investing in your business’s visibility, professionalism, and long-term growth.

Why Hiring a Professional Signage Company Matters

DIY signs or ordering from online marketplaces may save a few dollars upfront, but they often lack the durability, design quality, and local compliance needed for lasting success. A professional signage company provides:

• Expert guidance
• Custom-tailored solutions
• Full project management
• Peace of mind

Whether you’re opening a new location or rebranding an existing one, working with a signage company ensures your message is delivered clearly and effectively.

The Value of a Signage Company

A signage company does far more than just make signs—they bring your brand to life in the real world. From the first design sketch to final installation and beyond, they provide the expertise and craftsmanship that help your business stand out, stay compliant, and grow stronger.

If you’re ready to boost your brand visibility with high-impact signage, connect with a local signage expert today and take the first step toward making your message unmissable.

Custom channel letters are an essential element for businesses looking to enhance their visibility and communicate their brand message effectively. These three-dimensional signs not only attract attention but also offer a unique opportunity for customization, allowing businesses to showcase their identity in a vibrant and impactful way.

Understanding Custom Channel Letters

Custom channel letters refer to individually crafted letters, numbers, or symbols that are often illuminated and designed to provide a three-dimensional effect. They are commonly used in storefront signage to enhance visibility and establish brand identity.

Here are some key benefits of using channel letters for your business signage:

1. High Visibility: The three-dimensional nature of channel letters makes them highly visible, even from a distance. This feature is crucial in attracting foot traffic and ensuring potential customers can easily identify your business.
2. Customization: Channel letters can be tailored to match your brand’s aesthetic, including choices in fonts, colors, sizes, and styles. This level of customization ensures that your sign aligns perfectly with your branding strategy.
3. Durability: Made from quality materials like aluminum and acrylic, custom channel letters are built to withstand the elements, ensuring longevity and maintaining their appearance over time.
4. Brand Identity: Using channel letters allows businesses to create a strong brand presence. Whether illuminated or not, these signs effectively communicate your business name and message, helping to reinforce brand recognition.

Key Design Considerations for Custom Channel Letters

Choosing the Right Font and Style for Custom Channel Letters

The font you select for your custom channel letters plays a critical role in their readability and alignment with your brand identity. Opt for bold, legible fonts that can be easily read from a distance. Popular choices include sans-serif fonts, which provide a modern look, or classic serif fonts for a more traditional feel. Consider your target audience and the message you want to convey when selecting your font style.

Color Selection for Custom Channel Letters

Color is a powerful aspect of design that can significantly influence how customers perceive your brand. When selecting colors for your custom channel letters, consider using high-contrast combinations to enhance visibility. For example, bright letters against a dark background can make your sign stand out, especially at night. Additionally, choose colors that reflect your brand’s personality; vibrant colors can attract attention, while softer hues can convey a more sophisticated image.

Size and Dimensions of Custom Channel Letters

The size of your custom channel letters directly impacts their visibility and effectiveness. Larger signs are more noticeable from a distance, making them ideal for high-traffic areas. However, it’s important to balance size with local regulations and the overall aesthetic of your building. Be sure to consider the height and depth of each letter, as these factors can affect both the visibility and the design appeal of your signage.

Incorporating Your Logo into Custom Channel Letters

If your business has a logo, integrating it into your custom channel letter signage can enhance brand recognition. Ensure that your logo is prominently displayed and complements the overall design of the sign. A well-executed logo not only attracts attention but also reinforces your brand identity, making it memorable to customers.

Material Options for Custom Channel Letters

Choosing the right materials for your custom channel letters is crucial for achieving durability, aesthetics, and cost-effectiveness.

Here’s a look at the most commonly used materials and their benefits:

Aluminum for Custom Channel Letters

Aluminum is the most popular choice for the structure of custom channel letters due to its lightweight and durable properties. This material resists rust and corrosion, making it ideal for outdoor use. Additionally, aluminum is cost-effective and easy to work with, allowing for various shapes and custom designs. Its versatility makes it a favorite among sign makers and business owners alike.

Acrylic for Custom Channel Letters

Acrylic is frequently used for the faces of custom channel letters. This transparent plastic material offers vibrant color options and exceptional clarity, ensuring that your sign remains bright and eye-catching. Acrylic is shatter-resistant, making it a safer alternative to glass, and it can withstand various weather conditions, adding to the longevity of your signage.

Stainless Steel for Custom Channel Letters

For a more premium appearance, stainless steel provides a sleek and modern aesthetic. Known for its durability and resistance to tarnishing and rust, stainless steel is an excellent choice for businesses looking to convey a high-end image. While it tends to be more expensive than aluminum, its stylish look and longevity can justify the investment for brands aiming to make a strong impression.

Flexible Materials for Custom Channel Letters

Recent advancements in signage technology have introduced flexible materials like silicone, which are gaining popularity in custom channel letters. These materials are lightweight, shatterproof, and can mimic the appearance of traditional neon, providing a contemporary option with improved safety features. Flexible materials allow for innovative designs that stand out and offer greater durability.

Lighting Choices for Custom Channel Letters

Choosing the right lighting for your custom channel letters is essential for maximizing visibility and enhancing your brand’s appeal. Here are the primary lighting options to consider:

LED Lights

LED lights are the most popular choice for channel letter signage due to their numerous advantages:

• Energy Efficiency: LEDs consume less power, leading to lower utility costs and a more sustainable option for businesses.
• Long Lifespan: With up to 100,000 hours of use, LEDs require fewer replacements, making them a cost-effective solution.
• Brightness and Variety: LEDs provide bright illumination in various colors, ensuring your channel letters stand out day and night.

Neon Lights

While LEDs are predominant, neon lights offer a classic and nostalgic appeal:

• Warm Glow: Neon signs emit a warm light that many consumers find inviting, perfect for retro or artistic branding.
• Visual Impact: The vibrant colors of neon create eye-catching displays, drawing attention and enhancing brand recognition.

Types of Illumination

1. Front-Lit Channel Lettering: Internally lit letters that shine brightly, providing excellent visibility.
2. Back-Lit/Halo-Lit Channel Lettering: Lights behind the letters create a soft halo effect, adding sophistication.
3. Open-Face Channel Lettering: Exposes internal lighting, offering an industrial aesthetic.
4. Combination Channel Lettering: Blends front and back lighting for a dynamic visual impact.

Working with a Signage Professional

Expertise in Design

Signage professionals have extensive experience in designing custom channel letters that not only look great but also function effectively. They understand the nuances of typography, color theory, and layout, ensuring that your sign aligns with your brand’s identity and stands out to customers.

Quality Materials and Techniques

Professionals have access to high-quality materials and advanced fabrication techniques. They can guide you in selecting the best options for your channel letter signage, ensuring durability and visual appeal. Their knowledge of different materials helps you make informed decisions that align with your budget and aesthetic goals.

Proper Installation

Installing custom channel letters requires precision and expertise. Signage professionals are trained to handle the installation process safely and efficiently, ensuring that your sign is mounted securely and in compliance with local regulations. This minimizes the risk of damage and ensures longevity.

Compliance with Regulations

Navigating local signage regulations can be complex. A signage professional is familiar with the permits and codes required in your area, helping you avoid potential legal issues. They can ensure that your sign meets all necessary standards, allowing you to focus on running your business.

Ongoing Support and Maintenance

Many signage companies offer maintenance services after installation. This means you can rely on them for routine checks, repairs, and updates to keep your custom channel letters looking their best. Ongoing support can help you maximize the longevity and effectiveness of your signage.

Your Path to Effective Signage

Mastering the design and implementation of custom channel letters is essential for businesses seeking to enhance their visibility and brand identity. With the right approach, your channel letters can become a powerful marketing tool that attracts customers and communicates your unique message effectively.

Key Takeaways

• Design Elements: Focus on choosing the right font, colors, and sizes that reflect your brand and are legible from a distance.
• Material Choices: Select durable materials like aluminum, acrylic, or stainless steel to ensure longevity and aesthetic appeal.
• Lighting Options: Consider various lighting styles, such as LED or neon, to enhance visibility and create the desired atmosphere for your business.
• Inspiration: Explore different designs and trends to create unique channel letters that resonate with your target audience.

Professional Collaboration: Partnering with signage professionals in Canada can streamline the design and installation process, ensuring compliance with local regulations and delivering a high-quality product.

Channel letter signs are a popular choice for storefront signage, using three-dimensional letters to spell out the name of a business or other message. Channel letter signs are highly customizable and often use illumination to create a vibrant, eye-catching display. In today’s competitive market, it’s important to use every tool to help attract customers to your business. A visible, creative sign can significantly increase foot traffic to your building and has been shown to increase sales by up to 10%.

If you’re thinking of investing in a channel letter sign for your business, the first thing you might be wondering is “How much will it cost?” Of course, the answer varies widely and several factors will influence the final price for your channel letter sign, including:

1. Size of the Sign

One of the primary factors in determining the cost of your channel letter sign is its size. Of course, the larger the sign, the more expensive it will be as a larger sign requires more raw materials, more lighting components, more electrical wiring, and higher fabrication costs. As the length of your sign increases, so does the installation effort.

A larger, heavier sign will require more insertion points to the wall and more structural reinforcement to mount it safely. The size of a sign directly affects its visibility. Remember that a large, dynamic digital signage option is easy to see and can attract attention from a distance.

You’ll need to consider the height and depth of each letter and weigh the benefits of visibility against the cost of the initial investment.

2. Materials Used

The materials used for your channel letter sign will significantly influence the cost. Aluminum is an affordable, lightweight, yet durable choice for illuminated channel letters under two feet tall. Other material options are stainless steel or brass, which are more expensive but provide enhanced durability.

The faces of the letters are usually made from vinyl or polycarbonate. Thicker gauges of material might cost more but can add to the lifespan of your sign. Using high-quality material might cost more in the short term but reduces the need for frequent repairs and replacements.

3. Complexity of Design

Channel letter signs are highly customizable and available in a wide variety of colors, fonts, and styles. You may want to add a corporate logo or other symbol or picture to your sign. As the complexity of the design increases, so will the cost. Intricate designs may require special equipment or craftsmanship to complete. Increased labor and time spent on fabrication will naturally add to the cost of your sign.

4. Lighting Elements

You can choose whether or not to add lighting to your sign. Of course, opting for no lighting will be cheaper but an illuminated sign significantly increases its visibility at all hours of the day. Most companies opt for LED lighting due to its brightness, energy efficiency, and durability but you can also use neon to light your sign.

You can choose from a wide range of colors and lighting effects to match your business’s aesthetic and create an eye-catching display. The type of lighting you choose will impact the cost of your sign.

5. Mounting and Installation

The installation process plays a role in the final cost of your signage. Channel letter signs typically use a “raceway” — a rectangular sign mounting structure that runs behind the sign, securing its components. This type of mounting system requires fewer drill points for faster and easier installation. Another option is called a “flush mount,” where each individual letter is attached directly to the wall.

This might result in a cleaner, more sophisticated look, but will require additional materials and add to your overall costs. It’s important to consider any additional factors that could add to the complexity of installation. Installing a sign on a very tall building or uneven surface may require special equipment, and trees or other obstacles blocking access to your building can lead to additional installation expenses.

A leading sign company will help you navigate these challenges to ensure a seamless process and stunning final result.

6. Local Regulations

Depending on your location, you may need to obtain a permit to install a channel letter sign on your building, adding to your overall cost. Be sure to look into any local regulations you may require.

You can expect to budget anywhere from a few hundred dollars to several thousand dollars for your channel letter sign, depending on its size, materials, lighting, and overall complexity. A high-quality storefront sign for your business can enhance your brand’s visibility and attract customers to your store.

It’s important for you as a business owner to weigh the initial investment of your channel letter sign with the long-term benefits it might provide.

At National Neon, we take care of all your signage needs, including everything from the original concept and design process to the mounting and installation. Contact us today to get started on your channel letter sign!

Business owners are always looking for ways to attract new customers and effectively communicate their brand. Channel letter storefront signage is one of the most impactful ways to achieve these goals. Channel letter signs have remained a staple for businesses and major corporations for many years, and for good reason. These signs are both functional and visually appealing, making a bold statement to increase foot traffic to your business.

From traditional methods of crafting letters by hand, to the advent of LED illumination, today’s technological advancements make channel letter signs more eye-catching than ever. Let’s take a look at the innovation of modern channel letter signage: from neon to LED and beyond.

What are Channel Letters?

A channel letter sign is created by adding depth to letters, numbers, or characters for a 3-dimensional look. These signs are typically made using aluminum or plastic material. Channel letter signs are highly flexible and are available in a wide variety of fonts, sizes, and colors. Illumination and different lighting options add visual effects and enhance the visibility of channel letter storefront signage.

What are the Lighting Options for Channel Letter Signs?

Illuminated signs can provide visibility to your business 24/7 to attract consumers at all hours of the day. Most channel letter signs are lit with either LEDs (light-emitting diodes) or neon. Let’s take a closer look at each option:

LED Lights

The introduction of LED technology revolutionized the signage industry.  Most modern channel letters are illuminated with LEDs. There are several advantages LEDs have over neon, including:

• Energy Efficiency – LED signs are known for their high efficiency, saving costs on monthly energy bills.
• Longer Lifespan – LED signs are very durable and can last up to a decade or more.  Some LED lights last up to 100,000 hours!
• Versatility – LED modules are highly customizable, and are available in various colors, sizes, brightness levels, and even color-changing effects.
• Low Maintenance – LED channel letter signage requires little to no maintenance.  
• Brightness – LEDs have a cool, bright aesthetic that can be seen from a long distance.

Neon Lights

In the early days of illuminated signage, neon signs dominated the industry. Traditional neon signs are made by filling glass tubes with various gasses to achieve different colors. With the advance of new technology and innovation, the popularity of neon lights began to decrease over time. However, they are making a comeback and many consumers enjoy the nostalgic glow of a classic neon sign. Today’s contemporary neon signs are different from those of several decades ago and it’s important to distinguish between traditional neon lights and newer alternatives. Modern signs offer many advantages over those of yesteryear, including:

• More Energy Efficient – Modern neon lights are designed with energy-saving components.
• Increased Safety – Traditional neon lights are very fragile and can be broken easily. Today’s neon signs are made from flexible silicone tubes instead of glass to prevent damage and breakage. One major safety concern in some types of neon lights is the presence of harmful substances, including mercury. Mercury is a toxic substance that can harm human health if mishandled. Today’s modern neon lights are free from harmful substances.
• Affordability – Thanks to new design materials and technological advancements, contemporary neon signs are more affordable than ever.

What are Some Other Future Trends for Channel Letter Signage?

The signage industry is continuing to evolve. Here are some trends we’re starting to see:

• Solar Power – Using solar panels to power signage reduces energy costs and environmental impact.
• Sustainable Materials – There is a growing demand among consumers for sustainable materials in signage construction.
• Dynamic Lighting – Using programmable lighting effects creates a dynamic and engaging display.
• Reverse Channel Letter – Reverse channel letters, or halo-lit channel letters, use spacers to raise the letters from the wall, allowing the lighting to project onto the building’s surface, creating a distinctive glow.

A bold, sophisticated channel letter sign is one of the easiest ways to capture the attention of your potential customers. Every lighted letter can be customized to represent your brand. Our team at National Neon handles all aspects of your signage project, from concept and design to installation. Contact us today!

Neon signs have been used for over a century. These bright, eye-catching displays have become an iconic symbol for bustling cityscapes, the fun and frivolity of entertainment, and the possibilities of the electronic age. Decades ago, there was nothing more modern than neon.

Today, there are other options for storefront signage, the forerunner being LED or light-emitting diodes. LED signs have many advantages, including durability, energy efficiency, and versatility. However, there’s no denying the vintage charm of a neon sign, and many consumers are appealed by their warm, authentic glow.

Retro neon signs are making a comeback. In this post, we will talk about the history of neon signs compared to today’s displays, where nostalgia meets contemporary design.

What is a neon sign?

Neon signs are electric signs made of long gas-discharge tubes. The sealed glass tubes have a metal electrode at each end, filled with several gasses, including its namesake neon. Neon is a noble gas that emits an orange glow when electricity is added. Other gasses and chemicals can be added to produce a variety of different colours. The tubes can be bent and manipulated to form letters, shapes, and custom designs.

When were neon lights the most popular?

The first neon signage made its debut in December 1910. Sometimes dubbed “liquid fire,” these dramatic, glowing signs hit their peak popularity from the 1920s to 1960s. Neon signs remained popular over several decades, and they were used for advertising, nightclubs, roadhouses, and storefronts. By the 1960s, the widespread use of neon signs began to decline as newer, more efficient technologies became available, mainly fluorescent and LED lighting. 

Neon’s popularity resurged in the 1980s – a decade known for its extreme fashions, iconic trends, and bright colours.

Today, consumers are rediscovering the classic allure of the retro neon sign. It’s safe to say that neon is making a serious comeback in our modern 21st century.

Why are neon signs regaining popularity?

Many consumers are attracted to a classic neon sign’s authentic glow and buzz. A nostalgic yearning for yesteryear has recently brought about a resurgence of interest in neon signs. People want to capture the essence of a vintage, retro era and are recognizing its historical significance.

Today’s sea of digital LED displays can be overwhelming and overstimulating, whereas a neon sign stands out as warm and inviting, bringing us back to a simpler time. Their eye-catching, photogenic quality makes them popular on social media, allowing users to capture their retro charm in the modern age.

How do today’s neon signs differ from the past?

What makes today’s contemporary neon signs different from several decades ago?  Beyond their visual appeal, here are a few reasons neon is making a comeback:

• Energy Efficiency – Modern neon lights are designed with energy-saving components, meaning they are more energy-efficient and eco-friendly. Contemporary neon signs are relatively inexpensive to run, helping save money on monthly utility bills while offering traditional neon’s vibrant glow.
• Affordability – Modern neon signs are much more affordable thanks to new design materials, like LED neon flex. Technological advancements have revolutionized the neon sign manufacturing process, reducing production costs and making custom designs more accessible.
• Safety – Today’s neon lights have protective features to prevent damage and breakage. Some modern LED neon signs are made from flexible silicone or acrylic tubes instead of glass so they won’t break, are free from harmful substances, and are not hot to the touch.
• Maintenance – Some maintenance is needed to keep your neon sign looking its best, including regular cleaning. Since contemporary neon signs are less likely to crack or break, you’ll not likely need to hire a professional for costly repairs and maintenance.
• Versatility – Modern neon lights offer a wide range of colours and design options, making them a versatile lighting solution.

The retro charm of an illuminated neon sign is very appealing to many consumers, and neon continues to stand the test of time. Today, many technological advancements allow us to feel the nostalgic pull of traditional neon with a contemporary twist. If you’re interested in a neon sign for your business or all your storefront signage needs, contact us today at National Neon!

Neon signs are a great way to add a unique and personal touch to your business. Custom-made neon signs can be a powerful marketing tool, offering a unique combination of decor and function. The warm, authentic glow appeals to many of today’s consumers, who yearn for the nostalgic feel of a classic neon sign. These eye-catching illuminated signs are perfect for grabbing the attention of potential customers and standing out from the competition.

In this post, we will learn more about custom neon signs and how they add a personal touch to your business.

What is a neon sign?

Traditional neon signs are made of sealed glass tubes filled with neon and other gasses. The tubes are bent and twisted to form letters or a design. When electricity is added, the neon emits light, causing the sign to glow. By adding different combinations of gasses, various colours can be produced. Today’s neon signs might be made from alternative materials such as flexible plastic, acrylic, or silicone. LED neon (or faux-neon) can closely mimic the appearance of glass neon.

How will a custom neon sign benefit my business?

Custom neon signs offer endless possibilities. They can be used in various business areas, from digital signage to office inspiration or as unique decor items. A custom business neon sign makes a bold statement and leaves a memorable first impression on potential customers.

Illuminated and Non-Illuminated Channel letters are also excellent options if you’re looking for modern alternatives. These signs provide greater versatility in design and are perfect for exterior and interior signage. Whether you choose the vibrant glow of neon or the sleek, high-visibility look of channel letters, both options effectively enhance your brand’s presence.

Here are a few more ways a custom neon sign can benefit your business:

• Brand Identity – A unique neon sign displaying your business name or custom logo can attract attention and establish brand identity.
• Durability – Modern neon signs are made with durable materials that ensure longevity. They are more energy-efficient than traditional neon, offering a sustainable option while saving you money.
• Makes a Statement – As we’ve mentioned, the retro charm of a neon sign is appealing to many customers. Neon signs are attractive, vibrant, and inviting, which makes them perfect for businesses looking to make a statement.
• Versatility – You can choose from various colours, shapes, and sizes to suit your business’s needs when creating your sign. You can choose from different fonts and designs. The final result is a bright, vibrant, unique display.
• Affordability – Thanks to new design materials and technological advancements that have revolutionized the neon sign manufacturing process, contemporary neon signs are more accessible and more affordable than ever.
• Low Maintenance – Neon signs require a bit of maintenance. Regular dusting and cleaning will ensure your sign continues to look its best. Modern neon signs are less likely to crack or break and require less maintenance than traditional glass.

Is a custom neon sign suitable for my business?

A custom neon sign can add a personal touch to nearly any business. Here are just a few examples:

• Restaurants and Cafés – Neon signs create a cozy, inviting atmosphere that can attract customers to your restaurant or coffee shop.
• Bars and Nightclubs – Classic neon signs are an iconic symbol of the fun and frivolity of entertainment. Enhance the ambiance of your bar, nightclub, or roadhouse with a striking neon sign.
• Office Spaces – A custom neon sign adds a personal touch to your office or workspace. An inspirational quote or sign that promotes your company’s value or mission can be appreciated by both employees and customers.
• Retail Stores – A memorable neon sign promoting sales, promotions, or new arrivals can draw attention to your store, attracting new customers and increasing foot traffic into your business.
• Hotels – Neon signs for hotel exteriors can enhance their appeal, creating an inviting atmosphere for guests. Custom neon signs can also be used in various areas of a hotel, such as the lobby, bar, restaurant, or wayfinding signs, providing both function and a memorable experience for visitors.
• Game Room – Neon signs for game rooms, arcades, or recreational areas can enhance the visual appeal and atmosphere of the space, contributing to an energized environment and experience.

These are just a few examples where a custom sign can add a personal touch to your business, but this is by no means an extensive list.  

Neon signs are here to stay. Contacting a reputable signage company can help you design a custom sign for your business. Get in touch with us today at National Neon and we can make your vision a reality!

Your business needs a sign to get the attention of potential customers. An illuminated storefront sign is attractive and enhances the visibility of your business. Two leading options in the signage industry are neon and LED. What’s the difference? Which should you choose for your brand? In this post, we’re going to discuss each option so you can choose the right illumination for your message.

Neon Signs

Neon lights have been used for over a century in storefront signage, advertising, and eye-catching displays. Neon signs are named because they use neon gas in a glass tube. When electricity is added, the neon produces a bright, glowing light. Colours are created by adding different elements to the neon gas, which produce different colours when they are ionized. Neon signs can be customized to form shapes, letters, or designs to promote a particular business or product.

LED

LED signs have become extremely popular. LED displays use light-emitting diodes to create a vivid display. LEDs emit light in a specific direction and come in a wide variety of colours. LED signs can be customized and made digital. There’s no doubt that LED signage is the way of the future.

Which type of sign is better?

Now that we know the difference between neon and LED signs, let’s take a look at the benefits of each:

Initial Cost 

LED signs tend to cost about 10% less than neon lighting. Depending on the size and style of your sign, prices may vary.

Energy Efficiency

LED lights are known for their energy efficiency. Large neon displays can require up to 15,000 volts to run, whereas LED signs only need 24 volts. LED lights are sustainable and can save you money on energy bills in the long run.

Longevity

LED lights are extremely durable, some lasting up to 100,000 hours! This means your LED sign could last over a decade. Traditional neon lights have a life expectancy of about 10,000 hours.

Maintenance Requirements

LED signs require little to no maintenance. Neon signs do require a bit of maintenance, such as checking for cracks and leaks in the tubings and cleaning out any accumulated dust and debris. Neon signs have a higher chance of breaking than LEDs and professional replacements can be costly. Neon signs can withstand cold weather, however, cold conditions may make the glass tubing more brittle and prone to damage, and neon lights should not be exposed to extreme temperature changes.

Customization

Both neon and LED signs can be customized to suit your business. However, LED signs offer the versatility of digitalization, where you can engage your customers, update your message, and add colourful images and videos to your signage. A digital sign allows you to keep your message current and continue to attract new customers.

Aesthetics

Of course, you want your sign to look good. Traditional neon lights give off a warm, vibrant glow, offering a nostalgic quality that appeals to many consumers. For businesses seeking that vintage charm, neon signs may be the perfect choice. On the other hand, Illuminated and Non-Illuminated Channel letters offer a modern alternative, providing more flexibility in design.

LEDs, which are commonly used in illuminated channel letters, have a cooler, brighter aesthetic and can be seen from a long distance, making them perfect for high-visibility locations. They also offer a wider range of colors, shapes, and sizes, giving you greater versatility in how you showcase your brand. Whether you prefer the classic feel of neon or the dynamic look of LED channel letters, each option can be tailored to meet your specific needs and attract customers effectively.

Sound

LED signs have no sound, whereas neon produces a constant low buzz. Some customers may appreciate the quiet of an LED sign whereas others are appealed by the nostalgic buzz of a neon sign.

Safety

LED signs are shatter-resistant and heat proof, whereas neon has breakable glass tubing and is hot to the touch. Today’s neon lights typically have protective features to prevent breakage.

Portability

LED signs are lightweight and are easy to transport and install. On the other hand, neon signs are heavy and prone to damage during shipping. You may need a specialist to mount your neon sign.

The choice between a neon sign vs. an LED sign for your business depends on your unique needs and personal preferences. There’s no doubt that LED signage offers several advantages over neon, including versatility, durability, and energy efficiency. LED lighting is suitable for many applications, including outdoor signage and indoor decorative lighting. However, the nostalgic, retro charm of a classic neon sign can’t be denied. Neon is still appealing to many consumers.  

The right choice will depend on the specific needs of your business. Whichever type of sign you choose, choosing a reputable sign company can deliver your message. Contact us today at National Neon Signs!