Digital signage has become an integral part of modern marketing, offering dynamic ways to engage audiences and enhance the overall customer experience.  As the best sign company, we create attractive, eye-catching digital displays that deliver real-time, interactive content and capture attention more effectively than traditional, static signs.  

At National Neon Signs, we help Canadian businesses choose the right digital signage technology for their needs.  In this post, we’ll compare LCD and LED signage, highlight their strengths, and explain how to choose the best option for your business.

What’s the difference between LCD and LED in digital signage?

The main difference between LCD and LED in digital signage is the light source: LCDs (liquid crystal display) use a separate backlight (often LED-based) to illuminate liquid crystals, whereas direct-view LED (light-emitting diode) displays are composed of individual LEDs that act as pixels, producing their own light. 

LED digital signs displays create brighter, higher-contrast images and are more energy efficient.  They are ideal for large-scale outdoor signage in high-traffic areas.  LCDs are more affordable upfront and are suitable for indoor, close-up viewing.  

Many of our clients ask us to explain this in simple terms: if you need something that shines bright in the sun or at scale, LED is usually the winner. If you’re outfitting a boardroom or menu board inside a café, LCD may be more budget-friendly.

Which is better, LCD or LED, for my digital signage?

In most cases, LED displays are a better choice than LCD due to their superior brightness, longer lifespans, and greater energy efficiency, particularly for outdoor or large-scale use.  However, LCDs are suitable for controlled, indoor environments where budget is a primary concern, as they have a lower upfront cost.  

Choose LED signage for:

• Outdoor Areas: The brightness of LED displays ensures visibility, even in direct sunlight or harsh weather conditions.
• High-Traffic Areas: LED displays can achieve larger sizes, wider viewing angles, and offer superior contrast, making them effective for high-traffic public areas.
• Long-term Use: LEDs have a longer lifespan (ranging from 50,000-100,000 hours) than LCDs (around 30,000 to 60,000 hours), making them a more economical long-term investment. 
• Energy Efficiency: LEDs consume significantly less energy than traditional LCDs, leading to lower operating costs and a lower carbon footprint.
• Sleek Design: LEDs are easy to clean, have thinner bezels (or no bezel at all), allowing for a slimmer body and a sleek, modern design.  

Consider LCD signage for:

• Indoor Use:  LCD screens are suitable for indoor environments with controlled lighting where high brightness is unnecessary.  In low ambient light, LCDs provide great clarity for close-range viewing.
• Lower Upfront Cost:  LCDs typically have a lower initial purchase price, making them a budget-friendly option.
• High-Resolution Images:  LCDs deliver crisp, clear images with high resolution, making them great for content viewed up close.  LCDs are ideal for displaying fine text or intricate graphics.
• Signage Not in Use 24/7:  Traditional LCDs perform well in controlled environments where they are not subjected to continuous operation.  LCDs are not designed for 24/7 use, as this can shorten their lifespan and cause image retention.  

If you’re starting small or working with a tighter budget, LCD makes more sense before scaling up.  At National Neon Signs, we’ve guided many small businesses through this exact decision—helping them balance performance with affordability.

Let’s Find the Right Solution Together

The best choice between LCD and LED for your digital signage ultimately depends on your business’s unique needs.  Certainly, LED displays offer several advantages, however, LCDS offer exceptional clarity at a lower upfront cost.

For more information on digital signage, contact us today. 

Digital signage is one of the best ways to get your business noticed. Whether you run a retail store, restaurant or corporate office, digital displays are an engaging, eye-catching way to showcase information. So how much does it cost to install digital signage?

The truth is it varies depending on your needs. The size of your display, type of content you’re showing and level customization make a difference. Let’s explore cost considerations, price ranges and why digital signage is a great long-term investment!

Factors That Impact the Price of Digital Signage

The price of your digital signage varies based on many factors. Multiple components come together to make up a complete system.

Hardware

First up, we have the display itself. The price of the screen can vary from $200-$500 for a small monitor to $1,000 or more for a commercial-grade screen. Don’t forget about a media player that will cost $150-$500 and the necessary mounts or enclosures that range from $100-$500.

Software and Licensing

A content management system (CMS) lets you schedule and update what’s on your display. Basic cloud-based subscriptions start at $10–$50 per month per screen. However, enterprise-grade systems with analytics, real-time monitoring, or multi-location support may cost more. 

Installation and Labour

How complex is your setup? A simple wall-mounted display in an office may only cost a few hundred dollars for installation. Meanwhile, larger networks or outdoor signs with wiring, networking, and structural requirements can cost thousands of dollars.

Content Creation

Without high-quality content, even the best hardware won’t do much for you. Many businesses handle content in-house to save money. However, outsourcing video or graphic production typically ranges from a few hundred to a few thousand dollars.

Maintenance and Support

Annual upkeep will round out your budget. Think about $100-$500 per screen. However, you should also take future service calls, software updates, and replacement parts into account.

Total Prices for Digital Signages

As you can see, digital signs consist of many moving parts. While every project is unique, here are some general ballpark figures:

• Entry-Level (1-2 Screens): Ideal for small businesses such as cafes and boutiques, these basic signs range from $1,000-$3,000. They are ideal for menu boards, promotions, and welcome screens. 

• Mid-Range (3-10 Screens): Most common in restaurants, retail chains, and corporate offices, this option lets you cover multiple areas for an immersive customer experience. Prices range from $3,000-$10,000.

• Enterprise (10+ Screens/Multi-Location Networks): Usually used for hospitals, shopping centres, franchises, and universities, prices rise with scale, but so does the return on investment. This form of digital signage is $10,000+.

The right digital signage depends on the type of business you run. That’s why you have to budget accordingly. 

Balancing Cost and Quality

Digital signage is a big investment, but it doesn’t mean you have to break the bank. Manage costs effectively by following the advice below:

• Choose the Right Screen Sizes: Bigger isn’t always better. Choose screens that match your space and viewing distance. 

• Leasing Equipment: Rather than buying the equipment, lease it for lower upfront costs and to keep your technology up-to-date.

• Using Templates: Content management systems often include ready-to-use designs, which can save money that would otherwise be spent on custom graphics. 

• Working with a Full-Service Provider: Bundle hardware, software, and installation by going through one vendor to save and simplify the process.

Think about it differently. It’s all about maximizing value and minimizing expenses.

Benefits of Digital Signage

Digital signage has high upfront costs. However, the long-term investment is worth it in the end as digital signages are built to last. It delivers what static signage cannot, including:

• Instant updates without reprinting posters or menus
• Increased customer engagement due to moving visuals and targeted messaging
• A stronger brand presence that makes your business look modern and professional
• Sales growth from promotions or upsell opportunities is shown in real time

When you go digital, you can reap these advantages over and over again. These systems offer long-term benefits over their lifespan.

Get a Custom Quote

How much does it cost to install digital signage? It comes down to your setup, which is why it can range from a couple of thousand dollars for small businesses to tens of thousands for large-scale installations. At National Neon Signs, we specialize in creating custom digital signage across Canada. We provide tailored solutions that put your goals, budget, and brand first.

How do you know what type of digital signage is right for your business? Contact us to discuss your project and get a custom quote!

In today’s competitive market, a business needs more than just a great product or service to succeed—it needs to be seen. That’s where a signage company comes in. From storefront signs to vehicle wraps, these professionals play a key role in helping brands stand out and attract attention.

But what exactly does a signage company do? And how can working with one help your business grow? Let’s explore everything about signage services that you need to know.

1. Designing Eye-Catching, Brand-Aligned Signs

The first—and perhaps most crucial—step in any signage project is design. A signage company works closely with you to understand your business’s identity, goals, and audience. Their graphic designers use this insight to create signs that not only look great but reflect your brand’s voice and message.

Design Services Often Include:

• Logo and brand integration
• Font and colour selection
• Scalable layouts for various sign types
• Mock-ups and 3D renderings

Whether you need a minimalist storefront sign or a bold LED display, the design must capture attention and leave a lasting impression. A professional signage company ensures every element is optimized for visibility and impact.

2. Custom Sign Fabrication and Manufacturing

Once the design is approved, the signage company moves on to manufacturing. They use a variety of materials—such as acrylic, aluminum, vinyl, or LED lighting—depending on the type of sign and its intended use.

Types of Signs They Commonly Produce:

• Exterior signs: Channel letters, monument signs, pylon signs, lightboxes
• Interior signs: Wayfinding signs, lobby signs, wall graphics
• Digital signs: LED message boards, electronic displays
• Temporary signage: Event banners, window decals, A-frames
• Vehicle wraps: Branded graphics for company cars or fleets

Each sign is built with attention to detail, ensuring it can withstand environmental elements and deliver high visual impact.

3. Professional Sign Installation

Even the best sign won’t be effective if it’s installed poorly. Signage companies handle professional installation, making sure the final product is securely mounted, aligned properly, and compliant with local codes.

Installation Services May Include:

• Site evaluation and measurements
• Permitting and municipal approvals
• Electrical hookups for illuminated signs
• Structural support for large or heavy signs

In cities where sign regulations are strict, such as Calgary, Winnipeg, or Houston, a professional signage company will navigate those rules to ensure everything is done legally and safely.

4. Sign Maintenance and Repairs

Over time, signs can become weathered, faded, or damaged. A good signage company offers ongoing maintenance and repair services to keep your signs looking professional and functioning correctly.

This Can Include:

• Replacing bulbs or LED panels
• Repainting or refreshing surfaces
• Fixing structural issues or storm damage
• Updating information (e.g., business hours or contact details)

Regular maintenance helps prolong the life of your signage and ensures your brand always looks its best.

5. Sign Permitting and Code Compliance

One of the lesser-known but critical services a signage company provides is permit management. Most cities and municipalities have regulations around the size, placement, and lighting of commercial signs.

A signage company will:

• Research local codes
• Submit applications
• Obtain necessary approvals
• Coordinate inspections if required

This saves business owners time and ensures your project isn’t delayed—or worse, removed for non-compliance.

6. Brand Visibility and Marketing Support

Ultimately, the role of a signage company is to help your business get noticed. Signage is more than just a label on a building—it’s a powerful marketing tool. A professional sign tells people who you are, what you do, and why they should care.

Good signage can:

• Increase foot traffic
• Reinforce brand recognition
• Highlight special promotions
• Guide customers through your space
• Make a strong first impression

By investing in high-quality signage, you’re investing in your business’s visibility, professionalism, and long-term growth.

Why Hiring a Professional Signage Company Matters

DIY signs or ordering from online marketplaces may save a few dollars upfront, but they often lack the durability, design quality, and local compliance needed for lasting success. A professional signage company provides:

• Expert guidance
• Custom-tailored solutions
• Full project management
• Peace of mind

Whether you’re opening a new location or rebranding an existing one, working with a signage company ensures your message is delivered clearly and effectively.

The Value of a Signage Company

A signage company does far more than just make signs—they bring your brand to life in the real world. From the first design sketch to final installation and beyond, they provide the expertise and craftsmanship that help your business stand out, stay compliant, and grow stronger.

If you’re ready to boost your brand visibility with high-impact signage, connect with a local signage expert today and take the first step toward making your message unmissable.

Business owners are always looking for ways to attract new customers and effectively communicate their brand. Channel letter storefront signage is one of the most impactful ways to achieve these goals. Channel letter signs have remained a staple for businesses and major corporations for many years, and for good reason. These signs are both functional and visually appealing, making a bold statement to increase foot traffic to your business.

From traditional methods of crafting letters by hand, to the advent of LED illumination, today’s technological advancements make channel letter signs more eye-catching than ever. Let’s take a look at the innovation of modern channel letter signage: from neon to LED and beyond.

What are Channel Letters?

A channel letter sign is created by adding depth to letters, numbers, or characters for a 3-dimensional look. These signs are typically made using aluminum or plastic material. Channel letter signs are highly flexible and are available in a wide variety of fonts, sizes, and colors. Illumination and different lighting options add visual effects and enhance the visibility of channel letter storefront signage.

What are the Lighting Options for Channel Letter Signs?

Illuminated signs can provide visibility to your business 24/7 to attract consumers at all hours of the day. Most channel letter signs are lit with either LEDs (light-emitting diodes) or neon. Let’s take a closer look at each option:

LED Lights

The introduction of LED technology revolutionized the signage industry.  Most modern channel letters are illuminated with LEDs. There are several advantages LEDs have over neon, including:

• Energy Efficiency – LED signs are known for their high efficiency, saving costs on monthly energy bills.
• Longer Lifespan – LED signs are very durable and can last up to a decade or more.  Some LED lights last up to 100,000 hours!
• Versatility – LED modules are highly customizable, and are available in various colors, sizes, brightness levels, and even color-changing effects.
• Low Maintenance – LED channel letter signage requires little to no maintenance.  
• Brightness – LEDs have a cool, bright aesthetic that can be seen from a long distance.

Neon Lights

In the early days of illuminated signage, neon signs dominated the industry. Traditional neon signs are made by filling glass tubes with various gasses to achieve different colors. With the advance of new technology and innovation, the popularity of neon lights began to decrease over time. However, they are making a comeback and many consumers enjoy the nostalgic glow of a classic neon sign. Today’s contemporary neon signs are different from those of several decades ago and it’s important to distinguish between traditional neon lights and newer alternatives. Modern signs offer many advantages over those of yesteryear, including:

• More Energy Efficient – Modern neon lights are designed with energy-saving components.
• Increased Safety – Traditional neon lights are very fragile and can be broken easily. Today’s neon signs are made from flexible silicone tubes instead of glass to prevent damage and breakage. One major safety concern in some types of neon lights is the presence of harmful substances, including mercury. Mercury is a toxic substance that can harm human health if mishandled. Today’s modern neon lights are free from harmful substances.
• Affordability – Thanks to new design materials and technological advancements, contemporary neon signs are more affordable than ever.

What are Some Other Future Trends for Channel Letter Signage?

The signage industry is continuing to evolve. Here are some trends we’re starting to see:

• Solar Power – Using solar panels to power signage reduces energy costs and environmental impact.
• Sustainable Materials – There is a growing demand among consumers for sustainable materials in signage construction.
• Dynamic Lighting – Using programmable lighting effects creates a dynamic and engaging display.
• Reverse Channel Letter – Reverse channel letters, or halo-lit channel letters, use spacers to raise the letters from the wall, allowing the lighting to project onto the building’s surface, creating a distinctive glow.

A bold, sophisticated channel letter sign is one of the easiest ways to capture the attention of your potential customers. Every lighted letter can be customized to represent your brand. Our team at National Neon handles all aspects of your signage project, from concept and design to installation. Contact us today!

Neon signs have been used for over a century. These bright, eye-catching displays have become an iconic symbol for bustling cityscapes, the fun and frivolity of entertainment, and the possibilities of the electronic age. Decades ago, there was nothing more modern than neon.

Today, there are other options for storefront signage, the forerunner being LED or light-emitting diodes. LED signs have many advantages, including durability, energy efficiency, and versatility. However, there’s no denying the vintage charm of a neon sign, and many consumers are appealed by their warm, authentic glow.

Retro neon signs are making a comeback. In this post, we will talk about the history of neon signs compared to today’s displays, where nostalgia meets contemporary design.

What is a neon sign?

Neon signs are electric signs made of long gas-discharge tubes. The sealed glass tubes have a metal electrode at each end, filled with several gasses, including its namesake neon. Neon is a noble gas that emits an orange glow when electricity is added. Other gasses and chemicals can be added to produce a variety of different colours. The tubes can be bent and manipulated to form letters, shapes, and custom designs.

When were neon lights the most popular?

The first neon signage made its debut in December 1910. Sometimes dubbed “liquid fire,” these dramatic, glowing signs hit their peak popularity from the 1920s to 1960s. Neon signs remained popular over several decades, and they were used for advertising, nightclubs, roadhouses, and storefronts. By the 1960s, the widespread use of neon signs began to decline as newer, more efficient technologies became available, mainly fluorescent and LED lighting. 

Neon’s popularity resurged in the 1980s – a decade known for its extreme fashions, iconic trends, and bright colours.

Today, consumers are rediscovering the classic allure of the retro neon sign. It’s safe to say that neon is making a serious comeback in our modern 21st century.

Why are neon signs regaining popularity?

Many consumers are attracted to a classic neon sign’s authentic glow and buzz. A nostalgic yearning for yesteryear has recently brought about a resurgence of interest in neon signs. People want to capture the essence of a vintage, retro era and are recognizing its historical significance.

Today’s sea of digital LED displays can be overwhelming and overstimulating, whereas a neon sign stands out as warm and inviting, bringing us back to a simpler time. Their eye-catching, photogenic quality makes them popular on social media, allowing users to capture their retro charm in the modern age.

How do today’s neon signs differ from the past?

What makes today’s contemporary neon signs different from several decades ago?  Beyond their visual appeal, here are a few reasons neon is making a comeback:

• Energy Efficiency – Modern neon lights are designed with energy-saving components, meaning they are more energy-efficient and eco-friendly. Contemporary neon signs are relatively inexpensive to run, helping save money on monthly utility bills while offering traditional neon’s vibrant glow.
• Affordability – Modern neon signs are much more affordable thanks to new design materials, like LED neon flex. Technological advancements have revolutionized the neon sign manufacturing process, reducing production costs and making custom designs more accessible.
• Safety – Today’s neon lights have protective features to prevent damage and breakage. Some modern LED neon signs are made from flexible silicone or acrylic tubes instead of glass so they won’t break, are free from harmful substances, and are not hot to the touch.
• Maintenance – Some maintenance is needed to keep your neon sign looking its best, including regular cleaning. Since contemporary neon signs are less likely to crack or break, you’ll not likely need to hire a professional for costly repairs and maintenance.
• Versatility – Modern neon lights offer a wide range of colours and design options, making them a versatile lighting solution.

The retro charm of an illuminated neon sign is very appealing to many consumers, and neon continues to stand the test of time. Today, many technological advancements allow us to feel the nostalgic pull of traditional neon with a contemporary twist. If you’re interested in a neon sign for your business or all your storefront signage needs, contact us today at National Neon!

Neon signs are a great way to add a unique and personal touch to your business. Custom-made neon signs can be a powerful marketing tool, offering a unique combination of decor and function. The warm, authentic glow appeals to many of today’s consumers, who yearn for the nostalgic feel of a classic neon sign. These eye-catching illuminated signs are perfect for grabbing the attention of potential customers and standing out from the competition.

In this post, we will learn more about custom neon signs and how they add a personal touch to your business.

What is a neon sign?

Traditional neon signs are made of sealed glass tubes filled with neon and other gasses. The tubes are bent and twisted to form letters or a design. When electricity is added, the neon emits light, causing the sign to glow. By adding different combinations of gasses, various colours can be produced. Today’s neon signs might be made from alternative materials such as flexible plastic, acrylic, or silicone. LED neon (or faux-neon) can closely mimic the appearance of glass neon.

How will a custom neon sign benefit my business?

Custom neon signs offer endless possibilities. They can be used in various business areas, from digital signage to office inspiration or as unique decor items. A custom business neon sign makes a bold statement and leaves a memorable first impression on potential customers.

Illuminated and Non-Illuminated Channel letters are also excellent options if you’re looking for modern alternatives. These signs provide greater versatility in design and are perfect for exterior and interior signage. Whether you choose the vibrant glow of neon or the sleek, high-visibility look of channel letters, both options effectively enhance your brand’s presence.

Here are a few more ways a custom neon sign can benefit your business:

• Brand Identity – A unique neon sign displaying your business name or custom logo can attract attention and establish brand identity.
• Durability – Modern neon signs are made with durable materials that ensure longevity. They are more energy-efficient than traditional neon, offering a sustainable option while saving you money.
• Makes a Statement – As we’ve mentioned, the retro charm of a neon sign is appealing to many customers. Neon signs are attractive, vibrant, and inviting, which makes them perfect for businesses looking to make a statement.
• Versatility – You can choose from various colours, shapes, and sizes to suit your business’s needs when creating your sign. You can choose from different fonts and designs. The final result is a bright, vibrant, unique display.
• Affordability – Thanks to new design materials and technological advancements that have revolutionized the neon sign manufacturing process, contemporary neon signs are more accessible and more affordable than ever.
• Low Maintenance – Neon signs require a bit of maintenance. Regular dusting and cleaning will ensure your sign continues to look its best. Modern neon signs are less likely to crack or break and require less maintenance than traditional glass.

Is a custom neon sign suitable for my business?

A custom neon sign can add a personal touch to nearly any business. Here are just a few examples:

• Restaurants and Cafés – Neon signs create a cozy, inviting atmosphere that can attract customers to your restaurant or coffee shop.
• Bars and Nightclubs – Classic neon signs are an iconic symbol of the fun and frivolity of entertainment. Enhance the ambiance of your bar, nightclub, or roadhouse with a striking neon sign.
• Office Spaces – A custom neon sign adds a personal touch to your office or workspace. An inspirational quote or sign that promotes your company’s value or mission can be appreciated by both employees and customers.
• Retail Stores – A memorable neon sign promoting sales, promotions, or new arrivals can draw attention to your store, attracting new customers and increasing foot traffic into your business.
• Hotels – Neon signs for hotel exteriors can enhance their appeal, creating an inviting atmosphere for guests. Custom neon signs can also be used in various areas of a hotel, such as the lobby, bar, restaurant, or wayfinding signs, providing both function and a memorable experience for visitors.
• Game Room – Neon signs for game rooms, arcades, or recreational areas can enhance the visual appeal and atmosphere of the space, contributing to an energized environment and experience.

These are just a few examples where a custom sign can add a personal touch to your business, but this is by no means an extensive list.  

Neon signs are here to stay. Contacting a reputable signage company can help you design a custom sign for your business. Get in touch with us today at National Neon and we can make your vision a reality!