Business Signage

How Good Signs Increases Sales For Your Business

 

Businesses with great well-designed signs that stand out are more easily remembered, and help drive more sales.

Just think about it? How did you come to know about some of your favorite products or brands?

Just take a small walk down a busy city street and you’ll notice that the businesses that truly stand out are those that have good signs. From restaurants and shops to brokers and attorneys, signage creates brand awareness and speaks to consumers who may be in need of your product or services.

Your brand is heavily linked to your signage, so getting the best sign possible should be a top priority for your business.

 

How Good Signs Increases Sales

 

A good sign has a direct impact on your sales. If your signage is good, your sales are bound to be good as well. Cleverly designed and well-thought-out signs are difficult to ignore. Many businesses dedicate a lot of money to fancy product launches and digital marketing campaigns, often at the expense of signage.

Consumers want to be noticed, charmed, and appreciated. If your signage is effective and placed in the right places, consumers will want to see what your business has to offer.

 

Stand In Your Buyer’s Shoes

 

Looking through your customer’s perspective is actually quite easy. Simply step outside your business premises and look at your storefront sign and ask yourself these questions.

  • Is it clearly visible?
  • Does it speak to who you are and how you may be feeling?
  • Does it tell you useful and relevant information?
  • Would a potential buyer clearly understand the product or service you have to offer?

These are some questions you should think about when creating signage for your business.

When a customer passes by your shop, do they see a clear and elaborate sign? Good signage is both visible and legible, and able to communicate easily and effectively without a shadow of a doubt. Here are some key things to consider:

  • Easy To Read – If it’s not legible, customers will not stop and try to figure it out.
  • Placement – Is the signage clearly visible and in a position where it easily catches the eye of passers-by?
  • Stand Out –  Does your signage stand out from other nearby businesses?
  • Inviting – Does your signage arouse the interest of customers and make them want to come inside and see.
  • Seen at night – Can customers see your sign at night or in low light?

 

How Good Signs Increases Sales

 

Walk into your shop or business. Are the signs properly branded, concise and informative? Do they assist a potential buyer to make a purchasing decision? Clear signs that that indicate special offers and discounts easily boost sales!

You should know that over 80% of purchase decisions are made on impulse! A sign that informs a customer of a great deal has a higher chance of prompting them to make a purchase.

Most people want an easy decision, have your sign tell people what you want them to do and they’ll likely do it.

 

Signage Is At The Center of Marketing

 

Signage should be a central part of your marketing strategy. In order to get the best signs for your business, it’s highly recommended that you enlist the help of a professional signage company. They will help you implement your vision in the best way possible.

These days, there are a vast array of signage options are at your disposal. This makes it easy to promote your business or brand in a very unique and original way.

 

Stand Out From the Crowd

 

The main purpose of your sign is to get customers through the door. Working with a professional graphic designer and sign installation company, you will be able to create unique and effective signage that will help you stand out from the crowd.

When done well, signs foster brand awareness and boost sales significantly. Successful brands and businesses have known for many decades.

Don’t let your business suffer from low sales due to poorly designed, old, outdated, or hard-to-read signage. Learning how good signs increase sales is the first step to success.

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Business Signage

8 Reasons Why LED Signs Work So Well

LED digital signs are the most requested signage for good reason.

A well-designed LED sign is eye-catching, clean, and classy. Along with LED signs, we also offer digital, wayfinding, pylon, monument, cabinet, awnings, and channel letter signs as well.

Let’s take a look at 10 ways a great quality digital LED sign helps your storefront stand out.

Attention-Grabbing

The moving animation and bright colors of digital LED signs grab people’s attention far more than a basic banner.  In fact, it is said that as much as 70% of people that read a message on an LED sign better than other types. LED Signs are vibrant and bright and simply grab people’s attention and hold on tight.

Built-Tough & Long Lasting

An LED Sign is built to withstand some of the toughest weather conditions possible. In fact, they typically last more than 10 years in perfect condition. They are vandal resistant and easily one of the best choices for long lasting signage.

Environmentally Friendly

LED signs use very little electricity. You probably know that LED lights are very inexpensive to operate in your home, and the same is true for your sign. In fact, LED Signs take less energy than your home’s air conditioning unit.  Bright flashy signs may seem like they’re expensive to operate, however, they are quite cheap and economical.

Increases Brand Awareness

A bright and well-designed sign that grabs attention means people remember what’s on the sign – your business name.  Attention and recognition help with your branding and general awareness.

Your branding is a very important part of your marketing efforts.  People will remember a good sign and what it says. A new LED sign brings your business up to date and adds a level of trust to clients looking for your types of services.

Longer Life Span

LED signs last on average 6 more years than other illuminated signs like neon signs or fluorescent bulb signs, making LED signs a sound investment. The lifespan of an LED sign is well over 10 years and needs almost no maintenance. The sign will remain bright and beautiful for years to come.

LED Digital Signs Are Easy To Update

LED signs are extremely versatile and customizable. While other signs are static and permanent, programmed LED signs can change their wording or imagery easily. They present a great opportunity to update the community. Schools, health places, and retail stores can all take advantage of programmed LED signs‘ ability to change and give different and useful information to customers and clients. These signs offer a great way to introduce events, announce a sale, or make people aware of changes to the business.

Automated Brightness Control

Automatic brightness control allows your sign to be seen during a bright sunny day but won’t blind people at night and is very similar to your phone’s screen.

When our phones or signs adjust to the ideal brightness automatically, it’s comfortable and we don’t have to think about it. But without automation, you’re constantly changing the settings or getting frustrated with it being too bright or not bright enough.

Video

You can offer videos and moving clips that are attention-grabbing. Studies have shown that an LED digital sign has one of the highest returns on investment, as you can display a huge amount of information in the form of pictures, text, and moving video footage. People tend to notice an LED sign more often and is an amazing aid to other forms of marketing.

Are you in need of an LED sign or have other questions? Call the experts at National Neon and increase customer awareness, attention, and sales.

 

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Business Signage

Why Finding A Great Signage Company Is Essential

 

Businesses today are faced with an increasingly competitive environment. The Internet has made it easier for even the smallest of companies to compete with brand building and engaging with prospective and current clients.

However, even in this increasingly virtual marketing environment, there are some tactics that companies still employ to win over new customers and keep existing customers.

One of these tactics is hiring the right signage company in Calgary that will take care of your business signage needs.

 

Signage – A Brief History

The first modern billboards, for instance, were erected at the turn of the century – but examples of signage can be found on excavated portions of retail establishments such as eateries in the ancient city of Pompei – and their use extends even further back than that.

The fact is that signage just works. It has simply stood the test of time. No matter how important advertising and promotional activity is, people still live in bricks and mortar world – and signage reaches them where they work, live, and play.

 

What A Great Signage Company Helps You Do

The importance of signage to companies offering both services and products cannot be overstated. But the question is, what do signage companies need to offer the business owners? What needs do these signage companies need to address?

Signage companies must consider multiple factors for your unique business sign.

 

Sign Type

The most important advice a qualified sign company can offer is on the type of signage best suited for that business. This depends on a variety of factors, including the type of product or service sold, the business location, the client demographics, and the environment within which that signage is to be used. 

Project Management Services
A qualified and professional signage company in Edmonton will offer project management services. Geared toward multi-phase projects and multiple signage types in a specific tender, bid, or RFP, project management teams within a signage company have the know-how to work with architects, contractors, and designers in order for product & fabrication knowledge and fulfill  production timelines and implementation with all parties involved

 

Cost

As with all purchases, the cost of the signage will factor into your decision-making. A qualified signage company will be able to offer clients advice on what the costs are involved in getting a sign for the business.  A professional signage company that provides its clients with quality work will pride itself on a quality finished product at a competitive price point.

 

Design

Of course, then the signage company must be able to offer design services. This is especially important for smaller businesses that might not retain the services of a marketing agency or a dedicated in-house design team.

The best signage companies will have in-house teams that can produce a number of designs that the client can then evaluate – and choose which one best represents their brand – and will feed their sales funnel. It is the design expertise in the signage industry that allows great sign companies to truly bring a company’s business to life.

 

Variety

Then, perhaps as importantly, the signage company needs to offer a wide variety of options when it comes to signage. There are simply so many to choose from – and each has its place within the broader marketing mix.

Whether it’s interior or exterior, the range of options includes storefront signs, canopy signs, digital signs, digital billboards, freestanding signs, wayfinding signs, and many more. A business’s sign is an extension of that company’s unique brand and identity.

 

Customer Service

A great signage company in Vancouver will also be able to provide options as far as the materials that can be used for that signage and will deliver within the agreed-upon timeframes. A client also needs to factor in customer service – will a representative of the signage company be available at all times to answer questions and service their needs? Do they offer flexible schedules and understand the needs of certain customers? Will that company be able to service their sign when issues arise?

It’s the combination of expertise, customer service, scope of services, and products available – as well as competitive pricing while maintaining a high standard of quality that separates a great signage company in Winnipeg from the average.

Making the right choice allows your company to achieve a significant competitive advantage in the marketplace while having a signage supplier that will take care of your needs.

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Business Signage

Why Good Signage Is An Important School Safety Feature

 

If you’re an educator, you want to provide your students with a safe learning environment at school. Sadly, most of the potential risks at school are caused by individuals who forget safety protocols or who might not even know what they are.

An effective way to address these safety risks is to put up good signage around the school. Most safety signs fall into the category of wayfinding signs – signs that provide information, direction, identification, or regulation

 

What Kinds Of Signs Would Your School Need?

To create a safe school environment for students, teachers, and visitors alike, you need to post signs that them where to go, what to do, and how to behave safely.

For example, let’s consider the recent developments in the pandemic. Schools are starting to open up again, and kids are excited to go back. They’re so excited to see their friends that they’ll forget half the things their parents taught them about safety at school.

This is where a clear and well-designed sign can help. The signs you need to post could remind your students to wash their hands often, use hand sanitizers, keep their masks on, stay at least six feet apart from someone else, don’t share school supplies, etc.

Other safety signs are general ones that apply to all school situations like don’t run in the hallway, don’t litter, etc. Signs also identify areas where only school staff is allowed or where the custodian is working. Using vinyl lettering for these signs can enhance visibility and durability, ensuring that the messages remain clear and legible over time.

Signs can also clearly mark entrances and exits so kids won’t run into each other, or know where the emergency exits are. Vinyl lettering is particularly effective for such applications, as it can be customized to meet specific aesthetic and functional requirements of school signage.

Tailor Your Sign To the Audience

We all know many kids have very short attention spans. If your sign has an inspiring message but it looks boring and is full of words, the kids won’t pay attention to it.

However, if you make the sign bright, colorful, and fun and keep your message short, you’ll increase the likelihood that they’ll pay attention and remember the sign’s meaning.

Do the adults, including teachers, staff, and visitors, need signage too? Of course, they do!

Adults forget things, too, so they also need clear and easily understandable reminders. For example, if there’s a teachers’ breakroom, it won’t hurt to post a sign reminding your colleagues to keep the kitchen area clean, wipe up their spills, turn off the coffee pot, don’t burn the popcorn, etc. Digital LED signs can be particularly effective for these reminders, as they offer vibrant, attention-grabbing displays that can be updated in real-time to reflect the most current messages, including safety signs around COVID-19, which apply to them just as much as the children.

Visitors definitely need good signage because they don’t know where rooms are in your school, and they don’t know any of the procedures, which may differ from school to school. Implementing digital signage in Canada can greatly enhance the visitor experience by providing clear, easy-to-update directional guidance and information about school procedures, ensuring that all guests can navigate the facility efficiently and feel well-informed during their visit.

 

How Will You Get All This Done?

You can try making signs yourself, but unless you have the skills of a professional graphics designer and access to sign-making materials, your signs won’t function well or last very long.

Besides, you don’t have the time. So, the best approach is to contact a professional signage company. They do this for a living, and they can whip up as many beautiful signs as you need. You can discuss with them your ideas and the messages you want to get across, and the design team will make you awesome signs that you’ll be proud to post around your school.

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Business Signage

Importance of Digital Signage to Small and Medium-sized Businesses

Small and medium-sized businesses, including small brick and mortar types, face challenges when competing with corporate giants.  To combat these challenges, digital signage can be used as a platform to seize the attention of prospective customers and assist in driving customer traffic and boosting sales.

There are a number of remarkable cases in which digital signage is used to attract customers and interact with them in ways that can propel the business to success in record time.  Below are some of the benefits of small businesses digital signage:

 

Increased Visibility

Among the biggest problems faced by retailers, as it relates to self-promotion, is wading through the marketing noise produced by other businesses; whether on television or radio, in magazines and newspapers or from rival store signs.  Using digital signage can assist you in cutting through those distractions.  This can be done by attracting and directing the responsiveness of the most significant prospective buyers of all – individuals in a store who are prepared to make a purchase.

 

Versatility

A big part of the appeal of digital signage is its versatility.  Banners and papers do have a certain appeal; however, digital signage has the ability to be versatile in ways in which they cannot.  This is primarily due to the capacity of digital signs to display a variety of content and also their ability for interactivity.  This is designed with the distinct capacity to pull potential customers in.

 

Adaptability

As was previously mentioned, small and medium-sized enterprises struggle to be competitive with larger corporations and companies.  However, digital signage provides a vital factor which can be used to level the playing field; it can be scaled and adapted to the sum of money available in your budget.

Smaller businesses have more flexibility when compared to larger ones, in that changes can be made more rapidly.  In a setting such as this, digital signage is an even more remarkable asset.  For a business owner, this could result in an inspiring and successful story.

 

It Saves Time

Having to prepare a static, printed sign tend to be expensive, labor intensive and time consuming.  With the use of digital signage, the same message can be generated and it can be displayed far more rapidly.

All these benefits of small businesses digital signage are designed to increase the awareness of passersby.  Additionally, digital signs are remarkable tools to use inside the establishment as a means of helping to drive purchases and upsells.

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Business Signage

The Evolution Of The Sign Industry

In today’s signs of all types are everywhere. As diverse as the types of signs that are available are the messages that come with them. Signs are used for everything from inviting customers to purchase a good or service to giving instructions (like in social education campaigns and traffic signals). One thing is for sure, irrespective of the type (i.e. design style) and the message conveyed, signs are a call to action for all who interact with them. Consequently, signs are judged based on their effectiveness in securing the desired response. So, just how the sign industry get started? Keep reading.

 

Early Beginnings of the Sign Industry

 

The first instances of signs being used dates back to 3000 BC and 500 AD during Roman and Greek times. Back then, leather, wood, stone, and terra cotta were the materials of choice and information was communicated using images as opposed to text that is popularly used in signage today. Importantly, while some of the earliest signs were used to represent religious affiliations (like the early Christians wearing the sign of the cross of ichthys), ancient Rome was also home to some of the first commercial signs available. 

 

Some signs were placed to identify shop fronts while others were used to identify certain trades and industries (like the red and white pole for barbers). Trade signs were also used to identify one house, street, or community from the other when the trade differed one to the next. 

 

Of course, as the times and technology evolved, so too did the type of signs we began to see. As the 1940s and 1950s rolled around the economic boost led to an increase in commercial activity – including, the production of quality plastic acrylic signs. As these were cheap and durable, these signs grew in popularity and many were used with fluorescent and neon bulbs in some instances. Eventually, other kinds of outdoor signs such as flags, banners, and A-frame signs became popular as well.

 

The Sign Industry Today

 

Today, more than ever before, there is a wide range of materials to choose from to make signs. Additionally, the technological revolution has allowed for new printers and material cutters that help to make signs more dynamic and well-designed than ever before. The addition of energy-saving LED bulbs will allow for 24/7 lighting that is cleaner and brighter than anything that has come before.

 

For More, Connect with Us!

 

There you have it. The evolution of the sign industry from inception to where it is today. For the best-suited, most effective signs for your business needs, please contact us today. A member of our team will be happy to speak with you about your options.

 

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Digital Signage

Effective Digital Signage Content

Creating an effective digital signage network involves more than just connecting screens to a device and running your advertisement 24 hours a day.  If your ideas for your digital signage content are not adequately articulated, it will not matter whether there are one or one hundred displays.  Similarly, remarkable content can perform poorly if the software for your digital signage is unreliable or too intricate for proper handling. 

 

Your Digital Signage Content Strategy Must Be Consistent 

 

It is highly essential for the content strategy to have a purpose. Defining your goals assists you in keeping the right angle. It also assists you in concentrating on each step of the digital signage content strategy. Whether it is to inform, entertain, or drive sales, your whole content strategy should be constructed on the understanding of what you want to be conveyed and the interests of your target audience. Utilizing a digital signage company in Calgary enhances this approach, allowing for targeted, localized content that resonates with the specific demographics of the area, thereby maximizing the effectiveness and reach of your messaging.

 

Your Digital Signage Content Strategy Must Be Updated and Relevant 

 

A successful digital signage network requires displaying engaging, up-to-date, and relevant content. In this context, relevant means displaying meaningful messages that will benefit the intended audience. Additionally, updated content requires constant changes and adjustments; this could involve improving the layouts and switching between playlists. Integrating digital LED signs enhances this process, as they offer vibrant, dynamic displays that can easily be updated with new content to maintain interest and relevance, ensuring that the messages stay fresh and impactful for viewers.

 

Testing the Effectiveness of Your Digital Signage

 

As it relates to digital signage, the Return on Investment (ROI) is one of the most essential Key Performance Indicators (KPIs). It is a lot easier to create an ROI model that is rooted in sales success. However, in a number of cases, especially with digital signage in Edmonton, digital signage is less of a profit driver and more of a marketing tool; focusing on engagement versus purchases, and loyalty versus leads. This perspective shifts how businesses measure effectiveness, emphasizing long-term brand building and customer relationships over immediate sales increases.

 

The following variables can be used to measure the costs associated with setting up and maintaining your digital signage network: 

 

  • Software
  • Hardware (including media players and screens)
  • Infrastructure
  • Support 
  • Compensating employees for creating and maintaining digital signage content

 

Having these costs calculated will enable you to recognize whether your cost vs. profit is crucial for your business model and then necessary adjustments can be made.

 

Were Your Goals Achieved Through the Use of Digital Signage?

 

Ultimately, goal achievement is the hallmark of efficiency; it is that simple. If there is no improvement in sales, if visitors are still unable to navigate spaces, and if brand awareness was not increased by the promos, you have an ineffective digital signage network. To remedy this, you should think about deconstructing the network to find out the reasons for the ineffectiveness. In doing so, you can rediscover the benefits of digital signage, such as enhanced customer engagement, improved wayfinding, and effective promotion of specials or events, which should ideally lead to increased sales and brand visibility when utilized correctly.

 

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Business Signage

Different types of signs-Their Pros and Cons

A properly installed and clear sign is critical since it speaks volumes about your business and shows you care about your image and presence. It also goes further to showcase that you are keen on the quality of your products. On the other hand, a poorly maintained sign can damage your image and create a completely opposite impression. By working with a reputable and experienced sign company, you can give your business a face through a good lighted or non-lighted sign. In this article, we focus on different types of signs, their pros and cons. 

 

Illuminated Channel Letter Signs

 

Lighted channel letter signs are becoming popular in the signage and advertising industry today. If you are looking to install lighted signs, then you are probably wondering if your utility bills will be sustainable. Without a doubt illuminated signs are powered by energy, but the extent of the cost can vary depending on the type of sign lighting. Read on to find out more about outdoor and indoor signage and the energy efficiency of each type. 

 

LED Signage

 

Light-emitting Diode commonly known as LED lights, are now used as both interior and exterior signage. They come in different designs, colors. They are considered the most energy efficient type out there. LED lights do not have filaments, so they do not produce heat. This means that every watt that you consume goes into creating light as opposed to heat. Energy experts have found that LED lights consume less than 20% of the energy used by incandescent lights to give the same amount of light. Besides, LEDs are durable (they last approximately 50,000 hours or roughly 11 years), so you want spent more on replacing your lights often. Check out our LED signs here.

 

High Intensity Discharge Lights (HID)

 

High intensity Discharge (HID) lights have been around for more than a century and have been used in the signage industry before the introduction of LED lights. However, their popularity has dwindled since the LEDs are twice as energy efficient compared to them. LED lights. HID lights have been in use for over 100 years and are available in a variety of colors.

Although they are still in use, albeit on a small scale, they take some time to warm up, they produce UV and IR radiation, which are a health risk. In addition, they begin to flicker and fade when they approach the end of their lifespan.

Neon Signs

Neon signs have been used for over a century but their popularity has dropped because of lack of aesthetic appeal and the fact that they are not as energy efficient. They are not as clear as one would want, so they are less preferred today.

 

Free Standing Signs

 

Freestanding signs are the type of signs that are not attached to a structure. They can be classified as pole signs and lower profile monument signs. They are used to identify a business or entity. They feature a perpendicular orientation for increased visibility.

 

Pole Signs

 

Pole signs, also called pylon signs, feature poles, columns or sign cabinets as support structures. The signage can be installed on a simple pole or an elaborate structure that feature architectural add-ons such as cornicles, tiles or stucco that blends well with the structure. The downside of pole signs is that the local codes may restrict their height hence may not be visible by motorists moving at a faster speed.  These signs are common to restaurants, gas stations, and hotels.

 

Street oriented pole signs are smaller (usually under 50 feet high) and are meant to attract the attention of slowly moving motorists travelling on surface streets. They can be used in combination with freeway signs to create a more detailed signage.

 

Monument Signs

 

Monument signs are used to identify the business to pedestrians passing by and motorists. They are usually shorter than pole signs (they range anywhere between 3ft and 15ft), and feature a base to provide support. They are preferred by landlords and local codes to declutter the place. In other words, they are designed to complement that structures.

 

Final Thoughts

 

If you are keen on the aesthetic value and energy efficiency of your signs, opt for LED digital signage since they are about 10 times more energy efficient compared to neon signs. For more information about lighted or non-lighted signage, contact a reputable signage company to help you design your interior and exterior signs so you can increase the visibility of your business.

 

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Business Signage

Statistical Evidence: Why Physical Signage is Still Significant in This Digital Age

Customers and their trends in purchasing items can be rather difficult to predict. What if there’s a way for you to be absolutely sure that you’ll get an increase in income by doing one step? The secret is the business signage.

 

The modern age has clouded our physical senses with all the latest technology. This has left many businesses confused as to which new marketing systems to utilize. However, scientific studies have shown that advertising, especially using LEDs and on-premise signs, has a special ability. Partnering with a signage company in Edmonton and Calgary can help you leverage this advantage effectively. These companies are skilled at designing and implementing LED signs that catch the eye and communicate your message clearly, ensuring your business stands out in a crowded market.

 

Not only will they attract a larger number of customers, they tend to aid in increased revenue as well.

 

Why Physical Signage is Still Significant in this Digital Age

You might wonder how something as simple as a sign can have such a benefit. It almost seems too good to be true. A sign doesn’t seem to correlate to sales or increased revenue. However, keep these points in mind:

 

A Top Advertising Tool

The first factor to consider is the sign itself. Humans have adapted to communicate through symbols and signs. As a result, this makes it a prime marketing tool when reaching out to new markets. 

 

Not only is it effective, it is also ‘permanent.’ This is because a person viewing the sign won’t have the ability to close the ad like on a website or flip a page in a newspaper. The bright lights and bold lettering draw people in and make their shopping experience easier. Utilizing digital signage in Canada enhances this effect, as these modern, dynamic displays can adjust content in real-time, engage customers more deeply, and provide vital information efficiently, ensuring that your message remains both visible and impactful in a variety of settings.

 

According to a study conducted by Rich Media Technologies, 63% of people tend to notice signs more than any other type of advertisement. 

 

Furthermore, VA Global has discovered that 42% of people would choose to go to a store with digital LED signs rather than one with none at all. Reasons ranged from the signs being informative to keeping them from getting bored

 

Customers: New and Old

Attracting customers is a whole different ordeal. The signs that grab these people’s attention actually lead to roughly 50% of your walk-in customers, as described by Signs: The Bottom Line.

 

With the ever-changing globalization, the wave of moving people is a constant. Studies have reported that 12-20% of people emigrate annually. With signs being one of the best ways to get a hold of people’s attention, you can gain new customers through this tactic as well.

 

Brand Awareness

As most people in business would know, branding plays an extremely vital role in a customer’s interest towards your products. You’d want your brand so ingrained into their minds that if you only gave them the slightest of hints, they would still gravitate towards your products. 

 

A UK study conducted by Samsung UK proved that 83% of businesses placed signing as their main factor when it came to customers recognizing their brands. 

 

Need Convincing?

If you still aren’t sure how effective signage can be to your business, let’s do a clear comparison. You can have the same budget amount for an advertising campaign. 

 

The cost and effectiveness of using one large LED sign are the same as 24 full-paged newspaper advertisements. Using a sign will let you keep the advertisement in place for a longer period of time and give your business larger exposure to the public.

 

Conclusion

Let’s just base it off the numbers: having a sign really has no evident setbacks towards your business or sales. Instead, it provides a great range of benefits that your business can gain from.  

 

Plus, all you have to do is design and install the sign in the desired area. After that, you let human nature and science do all the marketing for you.

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Business Signage

What signage type is right for your business?

 

If you are a business owner, this question applies to you. Now, we assume you run a brick-and-mortar operation, and this means you need the right signage to draw attention to your business and improve sales. Now, the right signage for you depends on a number of factors. However, before recommending a particular signage type, we should look at the different types of signage you can get and the qualities of each one.

 

External Branding

This refers to signage that can include banner signs, panel signage, and striking monoliths. These signs are placed in strategic places and they make your outfit stand out from the crowd. External branding signage points out your location to prospective customers, making them valuable. Working with a sign company in Calgary and Edmonton ensures that your signage is professionally crafted and positioned to maximize visibility and impact, helping to attract even more attention to your business.

This refers to signage that can include banner signs, panel signage and striking monoliths. These signs are placed in strategic places and they make your outfit stand out from the crowd. External branding signage points out your location to prospective customers so this makes them valuable.

 

Storefront Sign

Most brick-and-mortar businesses have storefront signage. These signs can be designed in many ways and they come in different sizes. The best thing about these signs is that they pinpoint your exact location and practically invite customers into your premises. Storefront signage is the perfect option for restaurants, bars and retailers. 

 

Monument Sign

Most business owners can use a monument sign because it is versatile. These signs are cost effective, and they help your business in the sense that people passing by will notice the monument signs and connect them with your business. 

 

The Lighted Sign

The lighted sign is also called illuminated signage. It is perfect for businesses that operate at night because this sign points out your business premises to prospective customers, even in low-lit areas. The lighted sign is sophisticated, and the best part is that it does not cost a fortune. Experts can use low-cost LED lighting to create a near-perfect sign for you. 

 

Digital Signage

This is the digital age, so if you want to be relevant as a business owner, it pays to embrace digital signage. Digital signage makes a lot of sense because of the reasons below, which highlight the benefits of digital signage. This technology not only enhances the visibility and appeal of your advertising but also offers dynamic content updates, interactivity, and targeted messaging capabilities that can significantly improve customer engagement and satisfaction.

 

Effective Communication

This is one of the greatest benefits of digital signage. With this sign in place, you can interact with your customers and communicate directly with them while they are in your store. For instance, digital signage in a restaurant can point out special offers, dish of the day and other special services. This improves overall sales and makes your customers feel special. 

 

Other Benefits

Other benefits of digital signage include attention-grabbing displays, contextual updates and improved impulse purchase sales. Finally, digital signage is a cost-effective advertising strategy for retailers and restaurant owners. Try this option, and you will notice amazing results.

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