Business Signage

The Evolution Of The Sign Industry

In today’s signs of all types are everywhere. As diverse as the types of signs that are available are the messages that come with them. Signs are used for everything from inviting customers to purchase a good or service to giving instructions (like in social education campaigns and traffic signals). One thing is for sure, irrespective of the type (i.e. design style) and the message conveyed, signs are a call to action for all who interact with them. Consequently, signs are judged based on their effectiveness in securing the desired response. So, just how the sign industry get started? Keep reading.

 

Early Beginnings of the Sign Industry

 

The first instances of signs being used dates back to 3000 BC and 500 AD during Roman and Greek times. Back then, leather, wood, stone, and terra cotta were the materials of choice and information was communicated using images as opposed to text that is popularly used in signage today. Importantly, while some of the earliest signs were used to represent religious affiliations (like the early Christians wearing the sign of the cross of ichthys), ancient Rome was also home to some of the first commercial signs available. 

 

Some signs were placed to identify shop fronts while others were used to identify certain trades and industries (like the red and white pole for barbers). Trade signs were also used to identify one house, street, or community from the other when the trade differed one to the next. 

 

Of course, as the times and technology evolved, so too did the type of signs we began to see. As the 1940s and 1950s rolled around the economic boost led to an increase in commercial activity – including, the production of quality plastic acrylic signs. As these were cheap and durable, these signs grew in popularity and many were used with fluorescent and neon bulbs in some instances. Eventually, other kinds of outdoor signs such as flags, banners, and A-frame signs became popular as well.

 

The Sign Industry Today

 

Today, more than ever before, there is a wide range of materials to choose from to make signs. Additionally, the technological revolution has allowed for new printers and material cutters that help to make signs more dynamic and well-designed than ever before. The addition of energy-saving LED bulbs will allow for 24/7 lighting that is cleaner and brighter than anything that has come before.

 

For More, Connect with Us!

 

There you have it. The evolution of the sign industry from inception to where it is today. For the best-suited, most effective signs for your business needs, please contact us today. A member of our team will be happy to speak with you about your options.

 

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Digital Signage

Effective Digital Signage Content

Creating an effective digital signage network involves more than just connecting screens to a device and running your advertisement 24 hours a day.  If your ideas for your digital signage content are not adequately articulated, it will not matter whether there are one or one hundred displays.  Similarly, remarkable content can perform poorly if the software for your digital signage is unreliable or too intricate for proper handling. 

 

Your Digital Signage Content Strategy Must Be Consistent 

 

It is highly essential for the content strategy to have a purpose. Defining your goals assists you in keeping the right angle. It also assists you in concentrating on each step of the digital signage content strategy. Whether it is to inform, entertain, or drive sales, your whole content strategy should be constructed on the understanding of what you want to be conveyed and the interests of your target audience. Utilizing a digital signage company in Calgary enhances this approach, allowing for targeted, localized content that resonates with the specific demographics of the area, thereby maximizing the effectiveness and reach of your messaging.

 

Your Digital Signage Content Strategy Must Be Updated and Relevant 

 

A successful digital signage network requires displaying engaging, up-to-date, and relevant content. In this context, relevant means displaying meaningful messages that will benefit the intended audience. Additionally, updated content requires constant changes and adjustments; this could involve improving the layouts and switching between playlists. Integrating digital LED signs enhances this process, as they offer vibrant, dynamic displays that can easily be updated with new content to maintain interest and relevance, ensuring that the messages stay fresh and impactful for viewers.

 

Testing the Effectiveness of Your Digital Signage

 

As it relates to digital signage, the Return on Investment (ROI) is one of the most essential Key Performance Indicators (KPIs). It is a lot easier to create an ROI model that is rooted in sales success. However, in a number of cases, especially with digital signage in Edmonton, digital signage is less of a profit driver and more of a marketing tool; focusing on engagement versus purchases, and loyalty versus leads. This perspective shifts how businesses measure effectiveness, emphasizing long-term brand building and customer relationships over immediate sales increases.

 

The following variables can be used to measure the costs associated with setting up and maintaining your digital signage network: 

 

  • Software
  • Hardware (including media players and screens)
  • Infrastructure
  • Support 
  • Compensating employees for creating and maintaining digital signage content

 

Having these costs calculated will enable you to recognize whether your cost vs. profit is crucial for your business model and then necessary adjustments can be made.

 

Were Your Goals Achieved Through the Use of Digital Signage?

 

Ultimately, goal achievement is the hallmark of efficiency; it is that simple. If there is no improvement in sales, if visitors are still unable to navigate spaces, and if brand awareness was not increased by the promos, you have an ineffective digital signage network. To remedy this, you should think about deconstructing the network to find out the reasons for the ineffectiveness. In doing so, you can rediscover the benefits of digital signage, such as enhanced customer engagement, improved wayfinding, and effective promotion of specials or events, which should ideally lead to increased sales and brand visibility when utilized correctly.

 

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Business Signage

Different types of signs-Their Pros and Cons

A properly installed and clear sign is critical since it speaks volumes about your business and shows you care about your image and presence. It also goes further to showcase that you are keen on the quality of your products. On the other hand, a poorly maintained sign can damage your image and create a completely opposite impression. By working with a reputable and experienced sign company, you can give your business a face through a good lighted or non-lighted sign. In this article, we focus on different types of signs, their pros and cons. 

 

Illuminated Channel Letter Signs

 

Lighted channel letter signs are becoming popular in the signage and advertising industry today. If you are looking to install lighted signs, then you are probably wondering if your utility bills will be sustainable. Without a doubt illuminated signs are powered by energy, but the extent of the cost can vary depending on the type of sign lighting. Read on to find out more about outdoor and indoor signage and the energy efficiency of each type. 

 

LED Signage

 

Light-emitting Diode commonly known as LED lights, are now used as both interior and exterior signage. They come in different designs, colors. They are considered the most energy efficient type out there. LED lights do not have filaments, so they do not produce heat. This means that every watt that you consume goes into creating light as opposed to heat. Energy experts have found that LED lights consume less than 20% of the energy used by incandescent lights to give the same amount of light. Besides, LEDs are durable (they last approximately 50,000 hours or roughly 11 years), so you want spent more on replacing your lights often. Check out our LED signs here.

 

High Intensity Discharge Lights (HID)

 

High intensity Discharge (HID) lights have been around for more than a century and have been used in the signage industry before the introduction of LED lights. However, their popularity has dwindled since the LEDs are twice as energy efficient compared to them. LED lights. HID lights have been in use for over 100 years and are available in a variety of colors.

Although they are still in use, albeit on a small scale, they take some time to warm up, they produce UV and IR radiation, which are a health risk. In addition, they begin to flicker and fade when they approach the end of their lifespan.

Neon Signs

Neon signs have been used for over a century but their popularity has dropped because of lack of aesthetic appeal and the fact that they are not as energy efficient. They are not as clear as one would want, so they are less preferred today.

 

Free Standing Signs

 

Freestanding signs are the type of signs that are not attached to a structure. They can be classified as pole signs and lower profile monument signs. They are used to identify a business or entity. They feature a perpendicular orientation for increased visibility.

 

Pole Signs

 

Pole signs, also called pylon signs, feature poles, columns or sign cabinets as support structures. The signage can be installed on a simple pole or an elaborate structure that feature architectural add-ons such as cornicles, tiles or stucco that blends well with the structure. The downside of pole signs is that the local codes may restrict their height hence may not be visible by motorists moving at a faster speed.  These signs are common to restaurants, gas stations, and hotels.

 

Street oriented pole signs are smaller (usually under 50 feet high) and are meant to attract the attention of slowly moving motorists travelling on surface streets. They can be used in combination with freeway signs to create a more detailed signage.

 

Monument Signs

 

Monument signs are used to identify the business to pedestrians passing by and motorists. They are usually shorter than pole signs (they range anywhere between 3ft and 15ft), and feature a base to provide support. They are preferred by landlords and local codes to declutter the place. In other words, they are designed to complement that structures.

 

Final Thoughts

 

If you are keen on the aesthetic value and energy efficiency of your signs, opt for LED digital signage since they are about 10 times more energy efficient compared to neon signs. For more information about lighted or non-lighted signage, contact a reputable signage company to help you design your interior and exterior signs so you can increase the visibility of your business.

 

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Business Signage

Statistical Evidence: Why Physical Signage is Still Significant in This Digital Age

Customers and their trends in purchasing items can be rather difficult to predict. What if there’s a way for you to be absolutely sure that you’ll get an increase in income by doing one step? The secret is the business signage.

 

The modern age has clouded our physical senses with all the latest technology. This has left many businesses confused as to which new marketing systems to utilize. However, scientific studies have shown that advertising, especially using LEDs and on-premise signs, has a special ability. Partnering with a signage company in Edmonton and Calgary can help you leverage this advantage effectively. These companies are skilled at designing and implementing LED signs that catch the eye and communicate your message clearly, ensuring your business stands out in a crowded market.

 

Not only will they attract a larger number of customers, they tend to aid in increased revenue as well.

 

Why Physical Signage is Still Significant in this Digital Age

You might wonder how something as simple as a sign can have such a benefit. It almost seems too good to be true. A sign doesn’t seem to correlate to sales or increased revenue. However, keep these points in mind:

 

A Top Advertising Tool

The first factor to consider is the sign itself. Humans have adapted to communicate through symbols and signs. As a result, this makes it a prime marketing tool when reaching out to new markets. 

 

Not only is it effective, it is also ‘permanent.’ This is because a person viewing the sign won’t have the ability to close the ad like on a website or flip a page in a newspaper. The bright lights and bold lettering draw people in and make their shopping experience easier. Utilizing digital signage in Canada enhances this effect, as these modern, dynamic displays can adjust content in real-time, engage customers more deeply, and provide vital information efficiently, ensuring that your message remains both visible and impactful in a variety of settings.

 

According to a study conducted by Rich Media Technologies, 63% of people tend to notice signs more than any other type of advertisement. 

 

Furthermore, VA Global has discovered that 42% of people would choose to go to a store with digital LED signs rather than one with none at all. Reasons ranged from the signs being informative to keeping them from getting bored

 

Customers: New and Old

Attracting customers is a whole different ordeal. The signs that grab these people’s attention actually lead to roughly 50% of your walk-in customers, as described by Signs: The Bottom Line.

 

With the ever-changing globalization, the wave of moving people is a constant. Studies have reported that 12-20% of people emigrate annually. With signs being one of the best ways to get a hold of people’s attention, you can gain new customers through this tactic as well.

 

Brand Awareness

As most people in business would know, branding plays an extremely vital role in a customer’s interest towards your products. You’d want your brand so ingrained into their minds that if you only gave them the slightest of hints, they would still gravitate towards your products. 

 

A UK study conducted by Samsung UK proved that 83% of businesses placed signing as their main factor when it came to customers recognizing their brands. 

 

Need Convincing?

If you still aren’t sure how effective signage can be to your business, let’s do a clear comparison. You can have the same budget amount for an advertising campaign. 

 

The cost and effectiveness of using one large LED sign are the same as 24 full-paged newspaper advertisements. Using a sign will let you keep the advertisement in place for a longer period of time and give your business larger exposure to the public.

 

Conclusion

Let’s just base it off the numbers: having a sign really has no evident setbacks towards your business or sales. Instead, it provides a great range of benefits that your business can gain from.  

 

Plus, all you have to do is design and install the sign in the desired area. After that, you let human nature and science do all the marketing for you.

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Business Signage

What signage type is right for your business?

 

If you are a business owner, this question applies to you. Now, we assume you run a brick-and-mortar operation, and this means you need the right signage to draw attention to your business and improve sales. Now, the right signage for you depends on a number of factors. However, before recommending a particular signage type, we should look at the different types of signage you can get and the qualities of each one.

 

External Branding

This refers to signage that can include banner signs, panel signage, and striking monoliths. These signs are placed in strategic places and they make your outfit stand out from the crowd. External branding signage points out your location to prospective customers, making them valuable. Working with a sign company in Calgary and Edmonton ensures that your signage is professionally crafted and positioned to maximize visibility and impact, helping to attract even more attention to your business.

This refers to signage that can include banner signs, panel signage and striking monoliths. These signs are placed in strategic places and they make your outfit stand out from the crowd. External branding signage points out your location to prospective customers so this makes them valuable.

 

Storefront Sign

Most brick-and-mortar businesses have storefront signage. These signs can be designed in many ways and they come in different sizes. The best thing about these signs is that they pinpoint your exact location and practically invite customers into your premises. Storefront signage is the perfect option for restaurants, bars and retailers. 

 

Monument Sign

Most business owners can use a monument sign because it is versatile. These signs are cost effective, and they help your business in the sense that people passing by will notice the monument signs and connect them with your business. 

 

The Lighted Sign

The lighted sign is also called illuminated signage. It is perfect for businesses that operate at night because this sign points out your business premises to prospective customers, even in low-lit areas. The lighted sign is sophisticated, and the best part is that it does not cost a fortune. Experts can use low-cost LED lighting to create a near-perfect sign for you. 

 

Digital Signage

This is the digital age, so if you want to be relevant as a business owner, it pays to embrace digital signage. Digital signage makes a lot of sense because of the reasons below, which highlight the benefits of digital signage. This technology not only enhances the visibility and appeal of your advertising but also offers dynamic content updates, interactivity, and targeted messaging capabilities that can significantly improve customer engagement and satisfaction.

 

Effective Communication

This is one of the greatest benefits of digital signage. With this sign in place, you can interact with your customers and communicate directly with them while they are in your store. For instance, digital signage in a restaurant can point out special offers, dish of the day and other special services. This improves overall sales and makes your customers feel special. 

 

Other Benefits

Other benefits of digital signage include attention-grabbing displays, contextual updates and improved impulse purchase sales. Finally, digital signage is a cost-effective advertising strategy for retailers and restaurant owners. Try this option, and you will notice amazing results.

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